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Neighborhoods of Grand Rapids Michigan

Know Your Community: Grand Rapids Demographics & Statistics

If you’re a small business owner in Grand Rapids, here’s an opportunity to get to know your neighbors– in a slightly different way than just shaking their hands. 

Here are some in-depth demographics for all of the neighborhoods in the Grand Rapids, Michigan area. We’ll be taking a look at things like the population density, how many businesses are in each, purchases by residents (in dollars), sales by businesses (in dollars), per capita income and much, much more. 

By taking a closer look at these numbers, you can get a clearer picture of your potential customer base. In some cases, these numbers can also be eye-opening. It’s easy to judge an area without truly knowing the in-depth details. If you come across an area you think you have figured out, read a little more carefully. Do you have to update your current idea of the demographic information? 

Additionally, some businesses can use numbers listed here that would be harder to find anywhere else. For instance, are you selling home insurance? Then knowing how many people own their homes versus renting can be a game-changer. Or are you selling home security systems? Knowing the crime rate can be the exact info you need to break into a new market.

Who is your ideal customer? Keep that in mind as you read through some of these demographics. Try to identify some of the places you’re missing market share and consider how you’ll reach them.

Demographics for the Neighborhoods in Grand Rapids, MI

Alger Heights demographic information Grand Rapids

Alger Heights

Total Population 4,440
Population Density (per sq mile) 5,097.30
% Population under 18 years old 28.80%
Number of Distinct Businesses 118
Purchases by Residents in Dollars 72,414,244
Sales by Businesses in Dollars 27,164,110
% High School Diploma or GED Equivalent Only 40.50%
Per Capita Income 25,814
% Owners Spending 30%+ Income on Housing 16.70%
% Renters Spending 30%+ Income on Housing 53.00%
% Below Poverty 8.80%
% Below 150% Poverty 21.50%
Total Civilians Unemployed 86
% Civilians Unemployed 3.50%
Total Number of Housing Sales 47
Average Sale Price 103,157.38
Housing Sales Rate per 100 2.91
Total Housing Units 1,798
Total Residential Properties 1,614
Housing Density (per sq mile) 2,218.40
Homeownership Rate 76
% Owner Occupied Housing Units 75.20%
% Renter Occupied Units 22.90%
% Vacant Housing Units 1.70%
Blight Rate per 100 0.06
Nuisances per 100 7.81
% Black or African American 22.60%
% Hispanic or Latino 11.20%
% White 62.30%
Total Registered Voters 3,297
% Voter Turnout 71.40%
Crime Rate (per 1,000 people) 84.5

Baxter Grand Rapids

Baxter

Total Population 2,499
Population Density (per sq mile) 9,675.60
% Population under 18 years old 32.90%
Number of Distinct Businesses 53
Purchases by Residents in Dollars 33,669,987
Sales by Businesses in Dollars 8,554,504
% High School Diploma or GED Equivalent Only 48.50%
Per Capita Income 13,866
% Owners Spending 30%+ Income on Housing 21.00%
% Renters Spending 30%+ Income on Housing 55.50%
% Below Poverty 39.00%
% Below 150% Poverty 53.40%
Total Civilians Unemployed 113
% Civilians Unemployed 10.10%
Total Number of Housing Sales 5
Average Sale Price 47,113.20
Housing Sales Rate per 100 0.66
Total Housing Units 909
Total Residential Properties 762
Housing Density (per sq mile) 4,003.60
Homeownership Rate 46.4
% Owner Occupied Housing Units 34.00%
% Renter Occupied Units 54.60%
% Vacant Housing Units 14.10%
Blight Rate per 100 3.28
Nuisances per 100 33.46
% Black or African American 52.70%
% Hispanic or Latino 8.30%
% White 32.50%
Total Registered Voters 1,986
% Voter Turnout 48.80%
Crime Rate (per 1,000 people) 246.8

Bellknap Grand Rapids

Belknap Lookout

Total Population 4,004
Population Density (per sq mile) 5,528.40
% Population under 18 years old 23.20%
Number of Distinct Businesses 202
Purchases by Residents in Dollars 69,400,668
Sales by Businesses in Dollars 28,807,604
% High School Diploma or GED Equivalent Only 40.60%
Per Capita Income 28,636
% Owners Spending 30%+ Income on Housing 21.50%
% Renters Spending 30%+ Income on Housing 42.30%
% Below Poverty 35.10%
% Below 150% Poverty 46.10%
Total Civilians Unemployed 190
% Civilians Unemployed 7.80%
Total Number of Housing Sales 26
Average Sale Price 140,374.81
Housing Sales Rate per 100 2.55
Total Housing Units 2,031
Total Residential Properties 1,020
Housing Density (per sq mile) 2,733.30
Homeownership Rate 32.3
% Owner Occupied Housing Units 26.50%
% Renter Occupied Units 64.20%
% Vacant Housing Units 9.20%
Blight Rate per 100 0.69
Nuisances per 100 36.47
% Black or African American 14.20%
% Hispanic or Latino 20.80%
% White 58.20%
Total Registered Voters 2,860
% Voter Turnout 54.90%
Crime Rate (per 1,000 people) 159.4

Black Hills Grand Rapids

Black Hills

Total Population 1,158
Population Density (per sq mile) 1,324.70
% Population under 18 years old 44.10%
Number of Distinct Businesses 65
Purchases by Residents in Dollars 20,161,839
Sales by Businesses in Dollars 116,842,149
% High School Diploma or GED Equivalent Only 57.50%
Per Capita Income 9,954
% Owners Spending  30%+ Income on Housing 15.80%
% Renters Spending  30%+ Income on Housing 32.30%
% Below Poverty 36.60%
% Below 150% Poverty 52.70%
Total Civilians Unemployed 111
% Civilians Unemployed 23.70%
Total Number of Housing Sales 4
Average Sale Price 27,875.00
Housing Sales Rate per 100 1.52
Total Housing Units 370
Total Residential Properties 264
Housing Density (per sq mile) 437.2
Homeownership Rate 51.7
% Owner Occupied Housing Units 45.10%
% Renter Occupied Units 43.20%
% Vacant Housing Units 11.60%
Blight Rate per 100 0.38
Nuisances per 100 36.74
% Black or African American 21.00%
% Hispanic or Latino 52.40%
% White 18.00%
Total Registered Voters 665
% Voter Turnout 47.10%
Crime Rate (per 1,000 people) 115.7

Creston Grand Rapids, MI

Creston

Total Population 13,377
Population Density (per sq mile) 5,005.20
% Population under 18 years old 23.10%
Number of Distinct Businesses 343
Purchases by Residents in Dollars 217,607,424
Sales by Businesses in Dollars 113,932,466
% High School Diploma or GED Equivalent Only 49.30%
Per Capita Income 23,946
% Owners Spending 30%+ Income on Housing 18.30%
% Renters Spending 30%+ Income on Housing 51.00%
% Below Poverty 23.70%
% Below 150% Poverty 32.90%
Total Civilians Unemployed 553
% Civilians Unemployed 7.20%
Total Number of Housing Sales 110
Average Sale Price 109,113.12
Housing Sales Rate per 100 2.28
Total Housing Units 5,726
Total Residential Properties 4,827
Housing Density (per sq mile) 2,217.60
Homeownership Rate 68.8
% Owner Occupied Housing Units 60.90%
% Renter Occupied Units 32.70%
% Vacant Housing Units 6.40%
Blight Rate per 100 0.41
Nuisances per 100 14.69
% Black or African American 13.40%
% Hispanic or Latino 7.70%
% White 73.70%
Total Registered Voters 10,336
% Voter Turnout 66.60%
Crime Rate (per 1,000 people) 93.3

Downtown Grand Rapids, MI

Downtown

Total Population 729
Population Density (per sq mile) 3,271.50
% Population under 18 years old 2.30%
Number of Distinct Businesses 823
Purchases by Residents in Dollars 29,816,672
Sales by Businesses in Dollars 267,301,881
% High School Diploma or GED Equivalent Only 22.90%
Per Capita Income 127,310
% Owners Spending  30%+ Income on Housing 1.20%
% Renters Spending  30%+ Income on Housing 50.40%
% Below Poverty 12.80%
% Below 150% Poverty 16.70%
Total Civilians Unemployed 8
% Civilians Unemployed 1.50%
Total Number of Housing Sales 1
Average Sale Price 268,000.00
Housing Sales Rate per 100 5.56
Total Housing Units 746
Total Residential Properties 18
Housing Density (per sq mile) 2,634.60
Homeownership Rate 23.5
% Owner Occupied Housing Units 24.10%
% Renter Occupied Units 42.70%
% Vacant Housing Units 34.20%
Blight Rate per 100 0
Nuisances per 100 0
% Black or African American 1.70%
% Hispanic or Latino 7.00%
% White 84.60%
Total Registered Voters 533
% Voter Turnout 73.90%
Crime Rate (per 1,000 people) 598.9

East Hills, Grand Rapids, MI

East Hills

Total Population 3,844
Population Density (per sq mile) 9,266.50
% Population under 18 years old 12.60%
Number of Distinct Businesses 139
Purchases by Residents in Dollars 54,600,279
Sales by Businesses in Dollars 26,043,861
% High School Diploma or GED Equivalent Only 30.80%
Per Capita Income 28,193
% Owners Spending  30%+ Income on Housing 4.50%
% Renters Spending  30%+ Income on Housing 44.00%
% Below Poverty 28.10%
% Below 150% Poverty 37.70%
Total Civilians Unemployed 198
% Civilians Unemployed 7.60%
Total Number of Housing Sales 28
Average Sale Price 137,162.43
Housing Sales Rate per 100 2.69
Total Housing Units 1,825
Total Residential Properties 1,041
Housing Density (per sq mile) 4,920.50
Homeownership Rate 33
% Owner Occupied Housing Units 28.70%
% Renter Occupied Units 58.40%
% Vacant Housing Units 12.90%
Blight Rate per 100 0.86
Nuisances per 100 14.99
% Black or African American 15.60%
% Hispanic or Latino 14.40%
% White 65.00%
Total Registered Voters 2,917
% Voter Turnout 68.70%
Crime Rate (per 1,000 people) 81.3

Eastern Burton, Grand Rapids MI

Eastern Burton

Total Population 972
Population Density (per sq mile) 7,852.40
% Population under 18 years old 28.20%
Number of Distinct Businesses 42
Purchases by Residents in Dollars 17,046,296
Sales by Businesses in Dollars 3,014,279
% High School Diploma or GED Equivalent Only 46.50%
Per Capita Income 14,528
% Owners Spending  30%+ Income on Housing 35.50%
% Renters Spending  30%+ Income on Housing 76.70%
% Below Poverty 30.80%
% Below 150% Poverty 47.60%
Total Civilians Unemployed 25
% Civilians Unemployed 5.10%
Total Number of Housing Sales 9
Average Sale Price 72,744.11
Housing Sales Rate per 100 2.08
Total Housing Units 431
Total Residential Properties 432
Housing Density (per sq mile) 3,068.00
Homeownership Rate 70.1
% Owner Occupied Housing Units 53.80%
% Renter Occupied Units 32.90%
% Vacant Housing Units 15.50%
Blight Rate per 100 0.23
Nuisances per 100 9.26
% Black or African American 56.00%
% Hispanic or Latino 11.50%
% White 28.00%
Total Registered Voters 913
% Voter Turnout 57.80%
Crime Rate (per 1,000 people) 118.8

Eastgate, Grand Rapids, MI

Eastgate

Total Population 1,659
Population Density (per sq mile) 5,401.60
% Population under 18 years old 21.40%
Number of Distinct Businesses 22
Purchases by Residents in Dollars 39,094,966
Sales by Businesses in Dollars 1,483,652
% High School Diploma or GED Equivalent Only 33.50%
Per Capita Income 27,581
% Owners Spending  30%+ Income on Housing 19.00%
% Renters Spending  30%+ Income on Housing 33.20%
% Below Poverty 9.90%
% Below 150% Poverty 15.20%
Total Civilians Unemployed 57
% Civilians Unemployed 6.10%
Total Number of Housing Sales 12
Average Sale Price 128,252.50
Housing Sales Rate per 100 2.12
Total Housing Units 766
Total Residential Properties 567
Housing Density (per sq mile) 2,573.00
Homeownership Rate 71.5
% Owner Occupied Housing Units 72.80%
% Renter Occupied Units 17.80%
% Vacant Housing Units 0.90%
Blight Rate per 100 0.18
Nuisances per 100 2.47
% Black or African American 18.00%
% Hispanic or Latino 5.10%
% White 72.00%
Total Registered Voters 1,443
% Voter Turnout 77.40%
Crime Rate (per 1,000 people) 26.5

Eastown, Grand Rapids, MI

Eastown

Total Population 5,215
Population Density (per sq mile) 8,778.90
% Population under 18 years old 15.20%
Number of Distinct Businesses 172
Purchases by Residents in Dollars 98,613,892
Sales by Businesses in Dollars 39,027,018
% High School Diploma or GED Equivalent Only 32.00%
Per Capita Income 25,202
% Owners Spending  30%+ Income on Housing 15.80%
% Renters Spending  30%+ Income on Housing 37.10%
% Below Poverty 14.60%
% Below 150% Poverty 26.40%
Total Civilians Unemployed 262
% Civilians Unemployed 7.90%
Total Number of Housing Sales 21
Average Sale Price 133,794.29
Housing Sales Rate per 100 1.63
Total Housing Units 1,818
Total Residential Properties 1,290
Housing Density (per sq mile) 3,268.10
Homeownership Rate 51.1
% Owner Occupied Housing Units 49.80%
% Renter Occupied Units 36.50%
% Vacant Housing Units 9.30%
Blight Rate per 100 0.47
Nuisances per 100 14.42
% Black or African American 15.70%
% Hispanic or Latino 2.50%
% White 76.90%
Total Registered Voters 3,748
% Voter Turnout 68.90%
Crime Rate (per 1,000 people) 86.7

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Fulton Heights, Grand Rapids, MI

Fulton Heights

Total Population 1,773
Population Density (per sq mile) 4,827.60
% Population under 18 years old 17.90%
Number of Distinct Businesses 70
Purchases by Residents in Dollars 15,866,183
Sales by Businesses in Dollars 24,222,653
% High School Diploma or GED Equivalent Only 26.40%
Per Capita Income 32,442
% Owners Spending  30%+ Income on Housing 18.40%
% Renters Spending  30%+ Income on Housing 31.90%
% Below Poverty 13.10%
% Below 150% Poverty 18.10%
Total Civilians Unemployed 60
% Civilians Unemployed 5.00%
Total Number of Housing Sales 10
Average Sale Price 141,075.00
Housing Sales Rate per 100 1.33
Total Housing Units 766
Total Residential Properties 752
Housing Density (per sq mile) 2,117.60
Homeownership Rate 82.9
% Owner Occupied Housing Units 85.10%
% Renter Occupied Units 15.10%
% Vacant Housing Units 0.00%
Blight Rate per 100 0.27
Nuisances per 100 5.05
% Black or African American 5.20%
% Hispanic or Latino 3.40%
% White 86.60%
Total Registered Voters 1,427
% Voter Turnout 79.90%
Crime Rate (per 1,000 people) 75.5

Garfield Park, Grand Rapids, MI

Garfield Park

Total Population 17,630
Population Density (per sq mile) 6,431.30
% Population under 18 years old 35.10%
Number of Distinct Businesses 371
Purchases by Residents in Dollars 189,455,418
Sales by Businesses in Dollars 191,465,898
% High School Diploma or GED Equivalent Only 41.80%
Per Capita Income 14,651
% Owners Spending 30%+ Income on Housing 17.80%
% Renters Spending  30%+ Income on Housing 57.90%
% Below Poverty 31.70%
% Below 150% Poverty 47.50%
Total Civilians Unemployed 794
% Civilians Unemployed 9.70%
Total Number of Housing Sales 74
Average Sale Price 76,252.99
Housing Sales Rate per 100 1.6
Total Housing Units 5,384
Total Residential Properties 4,638
Housing Density (per sq mile) 2,205.40
Homeownership Rate 66
% Owner Occupied Housing Units 56.60%
% Renter Occupied Units 35.70%
% Vacant Housing Units 7.60%
Blight Rate per 100 1.36
Nuisances per 100 38.4
% Black or African American 22.20%
% Hispanic or Latino 50.10%
% White 23.80%
Total Registered Voters 9,061
% Voter Turnout 56.70%
Crime Rate (per 1,000 people) 142.3

Grandville, Grand Rapids, MI

Grandville

Total Population 2,548
Population Density (per sq mile) 5,631.80
% Population under 18 years old 43.40%
Number of Distinct Businesses 83
Purchases by Residents in Dollars 19,358,106
Sales by Businesses in Dollars 27,209,404
% High School Diploma or GED Equivalent Only 39.00%
Per Capita Income 10,100
% Owners Spending  30%+ Income on Housing 14.10%
% Renters Spending 30%+ Income on Housing 44.70%
% Below Poverty 45.00%
% Below 150% Poverty 66.10%
Total Civilians Unemployed 86
% Civilians Unemployed 8.70%
Total Number of Housing Sales 4
Average Sale Price 51,520.25
Housing Sales Rate per 100 0.85
Total Housing Units 686
Total Residential Properties 469
Housing Density (per sq mile) 1,603.80
Homeownership Rate 40.1
% Owner Occupied Housing Units 19.80%
% Renter Occupied Units 67.70%
% Vacant Housing Units 13.50%
Blight Rate per 100 1.28
Nuisances per 100 57.78
% Black or African American 11.30%
% Hispanic or Latino 74.80%
% White 7.70%
Total Registered Voters 860
% Voter Turnout 41.50%
Crime Rate (per 1,000 people) 116.8

Heritage Hill, Grand Rapids, MI

Heritage Hill

Total Population 4,462
Population Density (per sq mile) 8,737.00
% Population under 18 years old 8.10%
Number of Distinct Businesses 148
Purchases by Residents in Dollars 62,766,671
Sales by Businesses in Dollars 33,158,944
% High School Diploma or GED Equivalent Only 28.90%
Per Capita Income 32,306
% Owners Spending 30%+ Income on Housing 10.10%
% Renters Spending 30%+ Income on Housing 40.40%
% Below Poverty 23.50%
% Below 150% Poverty 33.70%
Total Civilians Unemployed 117
% Civilians Unemployed 3.60%
Total Number of Housing Sales 16
Average Sale Price 230,018.75
Housing Sales Rate per 100 2.16
Total Housing Units 2,719
Total Residential Properties 740
Housing Density (per sq mile) 5,668.90
Homeownership Rate 23.6
% Owner Occupied Housing Units 24.50%
% Renter Occupied Units 67.60%
% Vacant Housing Units 6.50%
Blight Rate per 100 0.14
Nuisances per 100 5.41
% Black or African American 12.30%
% Hispanic or Latino 4.50%
% White 80.70%
Total Registered Voters 3,765
% Voter Turnout 68.30%
Crime Rate (per 1,000 people) 104.6

Highland Park, Grand Rapids, MI

Highland Park

Total Population 3,358
Population Density (per sq mile) 4,868.00
% Population under 18 years old 19.70%
Number of Distinct Businesses 47
Purchases by Residents in Dollars 55,493,420
Sales by Businesses in Dollars 6,274,751
% High School Diploma or GED Equivalent Only 47.50%
Per Capita Income 23,535
% Owners Spending 30%+ Income on Housing 23.10%
% Renters Spending 30%+ Income on Housing 48.30%
% Below Poverty 14.50%
% Below 150% Poverty 25.60%
Total Civilians Unemployed 101
% Civilians Unemployed 4.80%
Total Number of Housing Sales 20
Average Sale Price 91,867.85
Housing Sales Rate per 100 1.7
Total Housing Units 1,526
Total Residential Properties 1,177
Housing Density (per sq mile) 2,273.60
Homeownership Rate 59.8
% Owner Occupied Housing Units 56.20%
% Renter Occupied Units 37.70%
% Vacant Housing Units 6.10%
Blight Rate per 100 0.17
Nuisances per 100 14.19
% Black or African American 12.70%
% Hispanic or Latino 7.00%
% White 72.80%
Total Registered Voters 2,515
% Voter Turnout 63.80%
Crime Rate (per 1,000 people) 80.8

John Ball Park, Grand Rapids, MI

John Ball Park

Total Population 10,676
Population Density (per sq mile) 3,342.20
% Population under 18 years old 20.60%
Number of Distinct Businesses 381
Purchases by Residents in Dollars 177,138,426
Sales by Businesses in Dollars 75,431,603
% High School Diploma or GED Equivalent Only 45.60%
Per Capita Income 26,195
% Owners Spending 30%+ Income on Housing 16.60%
% Renters Spending 30%+ Income on Housing 56.00%
% Below Poverty 25.10%
% Below 150% Poverty 38.40%
Total Civilians Unemployed 601
% Civilians Unemployed 9.20%
Total Number of Housing Sales 63
Average Sale Price 87,054.33
Housing Sales Rate per 100 2.02
Total Housing Units 4,324
Total Residential Properties 3,123
Housing Density (per sq mile) 1,434.90
Homeownership Rate 54.1
% Owner Occupied Housing Units 45.40%
% Renter Occupied Units 39.90%
% Vacant Housing Units 14.80%
Blight Rate per 100 0.93
Nuisances per 100 24.5
% Black or African American 8.10%
% Hispanic or Latino 19.00%
% White 66.60%
Total Registered Voters 6,957
% Voter Turnout 58.40%
Crime Rate (per 1,000 people) 171.7

Ken O Sha, Grand Rapids, MI

Ken O Sha

Total Population 6,279
Population Density (per sq mile) 3,039.80
% Population under 18 years old 27.90%
Number of Distinct Businesses 199
Purchases by Residents in Dollars 92,801,438
Sales by Businesses in Dollars 183,627,602
% High School Diploma or GED Equivalent Only 43.30%
Per Capita Income 20,868
% Owners Spending 30%+ Income on Housing 18.10%
% Renters Spending  30%+ Income on Housing 52.90%
% Below Poverty 12.30%
% Below 150% Poverty 32.30%
Total Civilians Unemployed 291
% Civilians Unemployed 8.80%
Total Number of Housing Sales 31
Average Sale Price 115,968.19
Housing Sales Rate per 100 2.65
Total Housing Units 2,324
Total Residential Properties 1,171
Housing Density (per sq mile) 1,274.40
Homeownership Rate 47
% Owner Occupied Housing Units 51.90%
% Renter Occupied Units 44.80%
% Vacant Housing Units 3.40%
Blight Rate per 100 0
Nuisances per 100 5.21
% Black or African American 38.90%
% Hispanic or Latino 5.70%
% White 42.70%
Total Registered Voters 3,669
% Voter Turnout 61.30%
Crime Rate (per 1,000 people) 167.2

Lake Eastbrook , Grand Rapids, MI

Lake Eastbrook

Total Population 4,608
Population Density (per sq mile) 4,584.80
% Population under 18 years old 27.70%
Number of Distinct Businesses 308
Purchases by Residents in Dollars 83,529,555
Sales by Businesses in Dollars 176,848,781
% High School Diploma or GED Equivalent Only 43.70%
Per Capita Income 16,984
% Owners Spending 30%+ Income on Housing 29.70%
% Renters Spending 30%+ Income on Housing 55.10%
% Below Poverty 30.80%
% Below 150% Poverty 52.70%
Total Civilians Unemployed 272
% Civilians Unemployed 13.20%
Total Number of Housing Sales 3
Average Sale Price 0
Housing Sales Rate per 100 9.38
Total Housing Units 1,879
Total Residential Properties 32
Housing Density (per sq mile) 2,161.40
Homeownership Rate 2.5
% Owner Occupied Housing Units 7.80%
% Renter Occupied Units 87.00%
% Vacant Housing Units 6.20%
Blight Rate per 100 0
Nuisances per 100 6.25
% Black or African American 40.70%
% Hispanic or Latino 9.30%
% White 42.60%
Total Registered Voters 2,023
% Voter Turnout 59.40%
Crime Rate (per 1,000 people) 104.3

Leffingwell Twin, Grand Rapids, MI

Leffingwell Twin

Total Population 1,330
Population Density (per sq mile) 902.8
% Population under 18 years old 20.50%
Number of Distinct Businesses 155
Purchases by Residents in Dollars 202,348,878
Sales by Businesses in Dollars 189,355,147
% High School Diploma or GED Equivalent Only 28.60%
Per Capita Income 43,538
% Owners Spending 30%+ Income on Housing 9.50%
% Renters Spending 30%+ Income on Housing 54.80%
% Below Poverty 4.60%
% Below 150% Poverty 5.10%
Total Civilians Unemployed 42
% Civilians Unemployed 5.80%
Total Number of Housing Sales 2
Average Sale Price 149,500.00
Housing Sales Rate per 100 1.44
Total Housing Units 305
Total Residential Properties 139
Housing Density (per sq mile) 222.1
Homeownership Rate 77.3
% Owner Occupied Housing Units 67.80%
% Renter Occupied Units 9.50%
% Vacant Housing Units 5.50%
Blight Rate per 100 0
Nuisances per 100 2.88
% Black or African American 2.50%
% Hispanic or Latino 2.20%
% White 89.10%
Total Registered Voters 513
% Voter Turnout 73.70%
Crime Rate (per 1,000 people) 147.9

Michigan Oak, Grand Rapids, MI

Michigan Oaks

Total Population 2,188
Population Density (per sq mile) 1,279.70
% Population under 18 years old 16.10%
Number of Distinct Businesses 132
Purchases by Residents in Dollars 46,163,644
Sales by Businesses in Dollars 36,681,724
% High School Diploma or GED Equivalent Only 24.90%
Per Capita Income 36,282
% Owners Spending 30%+ Income on Housing 10.40%
% Renters Spending 30%+ Income on Housing 31.10%
% Below Poverty 12.00%
% Below 150% Poverty 16.30%
Total Civilians Unemployed 38
% Civilians Unemployed 3.20%
Total Number of Housing Sales 15
Average Sale Price 211,137.20
Housing Sales Rate per 100 2.18
Total Housing Units 936
Total Residential Properties 689
Housing Density (per sq mile) 602.7
Homeownership Rate 71.4
% Owner Occupied Housing Units 66.80%
% Renter Occupied Units 28.20%
% Vacant Housing Units 5.00%
Blight Rate per 100 0
Nuisances per 100 1.89
% Black or African American 2.20%
% Hispanic or Latino 1.90%
% White 92.30%
Total Registered Voters 1,835
% Voter Turnout 81.80%
Crime Rate (per 1,000 people) 26.9

Midtown, Grand Rapids, MI

Midtown

Total Population 4,331
Population Density (per sq mile) 7,092.10
% Population under 18 years old 13.90%
Number of Distinct Businesses 155
Purchases by Residents in Dollars 67,366,147
Sales by Businesses in Dollars 33,704,358
% High School Diploma or GED Equivalent Only 43.30%
Per Capita Income 24,829
% Owners Spending 30%+ Income on Housing 12.20%
% Renters Spending  30%+ Income on Housing 46.50%
% Below Poverty 30.10%
% Below 150% Poverty 42.70%
Total Civilians Unemployed 151
% Civilians Unemployed 4.90%
Total Number of Housing Sales 27
Average Sale Price 112,893.67
Housing Sales Rate per 100 2.03
Total Housing Units 1,935
Total Residential Properties 1,329
Housing Density (per sq mile) 3,403.90
Homeownership Rate 46.4
% Owner Occupied Housing Units 44.00%
% Renter Occupied Units 54.20%
% Vacant Housing Units 5.60%
Blight Rate per 100 0.75
Nuisances per 100 19.34
% Black or African American 10.30%
% Hispanic or Latino 10.00%
% White 73.50%
Total Registered Voters 3,053
% Voter Turnout 62.80%
Crime Rate (per 1,000 people) 105.5

Millbank, Grand Rapids, MI

Millbank

Total Population 5,744
Population Density (per sq mile) 4,222.80
% Population under 18 years old 24.40%
Number of Distinct Businesses 131
Purchases by Residents in Dollars 109,949,686
Sales by Businesses in Dollars 221,034,502
% High School Diploma or GED Equivalent Only 37.60%
Per Capita Income 26,535
% Owners Spending 30%+ Income on Housing 12.80%
% Renters Spending  30%+ Income on Housing 67.90%
% Below Poverty 16.60%
% Below 150% Poverty 33.20%
Total Civilians Unemployed 240
% Civilians Unemployed 8.60%
Total Number of Housing Sales 21
Average Sale Price 139,774.38
Housing Sales Rate per 100 1.85
Total Housing Units 2,255
Total Residential Properties 1,137
Housing Density (per sq mile) 1,728.90
Homeownership Rate 63.7
% Owner Occupied Housing Units 55.10%
% Renter Occupied Units 40.90%
% Vacant Housing Units 6.80%
Blight Rate per 100 0.18
Nuisances per 100 2.73
% Black or African American 21.30%
% Hispanic or Latino 4.70%
% White 60.30%
Total Registered Voters 4,063
% Voter Turnout 74.20%
Crime Rate (per 1,000 people) 50.5

North End, Grand Rapids, MI

North End

Total Population 6,823
Population Density (per sq mile) 3,317.30
% Population under 18 years old 19.80%
Number of Distinct Businesses 159
Purchases by Residents in Dollars 158,887,639
Sales by Businesses in Dollars 32,582,461
% High School Diploma or GED Equivalent Only 43.40%
Per Capita Income 29,632
% Owners Spending 30%+ Income on Housing 10.50%
% Renters Spending 30%+ Income on Housing 41.00%
% Below Poverty 8.00%
% Below 150% Poverty 17.70%
Total Civilians Unemployed 172
% Civilians Unemployed 4.20%
Total Number of Housing Sales 45
Average Sale Price 117,971.49
Housing Sales Rate per 100 1.9
Total Housing Units 3,380
Total Residential Properties 2,367
Housing Density (per sq mile) 1,645.30
Homeownership Rate 73.9
% Owner Occupied Housing Units 70.90%
% Renter Occupied Units 21.50%
% Vacant Housing Units 3.60%
Blight Rate per 100 0.04
Nuisances per 100 3.13
% Black or African American 1.80%
% Hispanic or Latino 2.40%
% White 87.00%
Total Registered Voters 5,564
% Voter Turnout 75.10%
Crime Rate (per 1,000 people) 26.2

Northeast, Grand Rapids, MI

Northeast

Total Population 10,049
Population Density (per sq mile) 3,542.80
% Population under 18 years old 22.90%
Number of Distinct Businesses 298
Purchases by Residents in Dollars 172,894,421
Sales by Businesses in Dollars 79,407,545
% High School Diploma or GED Equivalent Only 45.10%
Per Capita Income 21,718
% Owners Spending 30%+ Income on Housing 17.00%
% Renters Spending  30%+ Income on Housing 60.30%
% Below Poverty 16.50%
% Below 150% Poverty 31.20%
Total Civilians Unemployed 65
% Civilians Unemployed 1.50%
Total Number of Housing Sales 34
Average Sale Price 129,608.68
Housing Sales Rate per 100 1.71
Total Housing Units 4,205
Total Residential Properties 1,992
Housing Density (per sq mile) 1,442.40
Homeownership Rate 50.2
% Owner Occupied Housing Units 46.90%
% Renter Occupied Units 49.10%
% Vacant Housing Units 3.80%
Blight Rate per 100 0.05
Nuisances per 100 3.71
% Black or African American 29.40%
% Hispanic or Latino 4.40%
% White 61.20%
Total Registered Voters 6,854
% Voter Turnout 68.40%
Crime Rate (per 1,000 people) 73.5

North Park, Grand Rapids, MI

North Park

Total Population 5,235
Population Density (per sq mile) 3,078.50
% Population under 18 years old 19.60%
Number of Distinct Businesses 137
Purchases by Residents in Dollars 94,264,938
Sales by Businesses in Dollars 58,635,100
% High School Diploma or GED Equivalent Only 59.10%
Per Capita Income 22,694
% Owners Spending  30%+ Income on Housing 12.40%
% Renters Spending  30%+ Income on Housing 51.80%
% Below Poverty 9.60%
% Below 150% Poverty 21.10%
Total Civilians Unemployed 162
% Civilians Unemployed 6.70%
Total Number of Housing Sales 21
Average Sale Price 110,177.95
Housing Sales Rate per 100 1.54
Total Housing Units 1,892
Total Residential Properties 1,364
Housing Density (per sq mile) 1,268.10
Homeownership Rate 65.2
% Owner Occupied Housing Units 66.00%
% Renter Occupied Units 27.00%
% Vacant Housing Units 4.40%
Blight Rate per 100 0.15
Nuisances per 100 2.86
% Black or African American 8.90%
% Hispanic or Latino 5.50%
% White 81.40%
Total Registered Voters 3,344
% Voter Turnout 68.20%
Crime Rate (per 1,000 people) 37.3

Oldtown Heartside, Grand Rapids, MI

Oldtown Heartside

Total Population 2,140
Population Density (per sq mile) 4,575.60
% Population under 18 years old 6.10%
Number of Distinct Businesses 435
Purchases by Residents in Dollars 50,956,941
Sales by Businesses in Dollars 132,360,040
% High School Diploma or GED Equivalent Only 31.90%
Per Capita Income 31,085
% Owners Spending 30%+ Income on Housing 8.70%
% Renters Spending 30%+ Income on Housing 41.80%
% Below Poverty 43.40%
% Below 150% Poverty 52.20%
Total Civilians Unemployed 205
% Civilians Unemployed 14.40%
Total Number of Housing Sales 0
Average Sale Price 0
Housing Sales Rate per 100 0
Total Housing Units 1,488
Total Residential Properties 12
Housing Density (per sq mile) 2,752.30
Homeownership Rate 3.6
% Owner Occupied Housing Units 6.40%
% Renter Occupied Units 83.20%
% Vacant Housing Units 4.50%
Blight Rate per 100 0
Nuisances per 100 8.33
% Black or African American 18.50%
% Hispanic or Latino 6.70%
% White 71.50%
Total Registered Voters 2,648
% Voter Turnout 41.20%
Crime Rate (per 1,000 people) 452.1

Ottawa Hills, Grand Rapids, MI

Ottawa Hills

Total Population 800
Population Density (per sq mile) 6,108.50
% Population under 18 years old 23.50%
Number of Distinct Businesses 15
Purchases by Residents in Dollars 11,048,079
Sales by Businesses in Dollars 6,612,086
% High School Diploma or GED Equivalent Only 32.70%
Per Capita Income 29,378
% Owners Spending 30%+ Income on Housing 13.20%
% Renters Spending 30%+ Income on Housing 68.50%
% Below Poverty 7.10%
% Below 150% Poverty 25.70%
Total Civilians Unemployed 25
% Civilians Unemployed 7.10%
Total Number of Housing Sales 9
Average Sale Price 246,933.33
Housing Sales Rate per 100 3.52
Total Housing Units 255
Total Residential Properties 256
Housing Density (per sq mile) 2,093.10
Homeownership Rate 95.4
% Owner Occupied Housing Units 82.00%
% Renter Occupied Units 30.70%
% Vacant Housing Units 6.90%
Blight Rate per 100 0
Nuisances per 100 0.39
% Black or African American 20.70%
% Hispanic or Latino 5.60%
% White 69.70%
Total Registered Voters 612
% Voter Turnout 82.70%
Crime Rate (per 1,000 people) 37.8

Richmond Oakleigh, Grand Rapids, MI

Richmond Oakleigh

Total Population 4,828
Population Density (per sq mile) 2,107.10
% Population under 18 years old 19.90%
Number of Distinct Businesses 96
Purchases by Residents in Dollars 138,592,474
Sales by Businesses in Dollars 21,680,259
% High School Diploma or GED Equivalent Only 45.10%
Per Capita Income 37,359
% Owners Spending 30%+ Income on Housing 9.90%
% Renters Spending 30%+ Income on Housing 42.50%
% Below Poverty 5.90%
% Below 150% Poverty 8.20%
Total Civilians Unemployed 116
% Civilians Unemployed 4.60%
Total Number of Housing Sales 33
Average Sale Price 133,521.94
Housing Sales Rate per 100 2.07
Total Housing Units 2,076
Total Residential Properties 1,595
Housing Density (per sq mile) 888.9
Homeownership Rate 89.7
% Owner Occupied Housing Units 88.20%
% Renter Occupied Units 7.60%
% Vacant Housing Units 4.10%
Blight Rate per 100 0
Nuisances per 100 2.38
% Black or African American 1.10%
% Hispanic or Latino 5.90%
% White 91.60%
Total Registered Voters 3,604
% Voter Turnout 81.20%
Crime Rate (per 1,000 people) 15.5

Ridgemoor Park, Grand Rapids, MI

Ridgemoor Park

Total Population 7,797
Population Density (per sq mile) 4,307.40
% Population under 18 years old 10.30%
Number of Distinct Businesses 311
Purchases by Residents in Dollars 211,617,572
Sales by Businesses in Dollars 1,266,437,048
% High School Diploma or GED Equivalent Only 40.90%
Per Capita Income 28,544
% Owners Spending 30%+ Income on Housing 7.60%
% Renters Spending 30%+ Income on Housing 50.90%
% Below Poverty 13.50%
% Below 150% Poverty 19.60%
Total Civilians Unemployed 338
% Civilians Unemployed 7.30%
Total Number of Housing Sales 26
Average Sale Price 165,287.35
Housing Sales Rate per 100 1.89
Total Housing Units 2,565
Total Residential Properties 1,375
Housing Density (per sq mile) 1,553.10
Homeownership Rate 59.3
% Owner Occupied Housing Units 52.50%
% Renter Occupied Units 41.70%
% Vacant Housing Units 6.10%
Blight Rate per 100 0.07
Nuisances per 100 1.31
% Black or African American 11.50%
% Hispanic or Latino 2.50%
% White 81.10%
Total Registered Voters 4,734
% Voter Turnout 72.70%
Crime Rate (per 1,000 people) 38.1

Roosevelt Park, Grand Rapids, MI

Roosevelt Park

Total Population 4,032
Population Density (per sq mile) 8,323.50
% Population under 18 years old 39.20%
Number of Distinct Businesses 74
Purchases by Residents in Dollars 67,529,311
Sales by Businesses in Dollars 127,457,399
% High School Diploma or GED Equivalent Only 36.50%
Per Capita Income 10,509
% Owners Spending 30%+ Income on Housing 20.50%
% Renters Spending 30%+ Income on Housing 67.20%
% Below Poverty 43.70%
% Below 150% Poverty 59.00%
Total Civilians Unemployed 268
% Civilians Unemployed 15.60%
Total Number of Housing Sales 6
Average Sale Price 44,903.00
Housing Sales Rate per 100 0.72
Total Housing Units 1,073
Total Residential Properties 828
Housing Density (per sq mile) 2,404.40
Homeownership Rate 55.7
% Owner Occupied Housing Units 40.60%
% Renter Occupied Units 50.60%
% Vacant Housing Units 7.70%
Blight Rate per 100 0.97
Nuisances per 100 64.25
% Black or African American 12.10%
% Hispanic or Latino 76.00%
% White 9.00%
Total Registered Voters 1,369
% Voter Turnout 43.20%
Crime Rate (per 1,000 people) 93.7

Shangrai Lai, Grand Rapids, MI

Shangrai Lai

Total Population 1,562
Population Density (per sq mile) 2,750.40
% Population under 18 years old 18.40%
Number of Distinct Businesses 90
Purchases by Residents in Dollars 20,469,494
Sales by Businesses in Dollars 34,518,559
% High School Diploma or GED Equivalent Only 50.40%
Per Capita Income 20,347
% Owners Spending 30%+ Income on Housing 21.30%
% Renters Spending 30%+ Income on Housing 47.30%
% Below Poverty 14.50%
% Below 150% Poverty 18.30%
Total Civilians Unemployed 121
% Civilians Unemployed 18.60%
Total Number of Housing Sales 6
Average Sale Price 126,925.00
Housing Sales Rate per 100 1.89
Total Housing Units 534
Total Residential Properties 318
Housing Density (per sq mile) 1,238.40
Homeownership Rate 74.9
% Owner Occupied Housing Units 65.30%
% Renter Occupied Units 34.50%
% Vacant Housing Units 0.00%
Blight Rate per 100 0
Nuisances per 100 2.52
% Black or African American 37.80%
% Hispanic or Latino 1.60%
% White 54.60%
Total Registered Voters 953
% Voter Turnout 70.10%
Crime Rate (per 1,000 people) 57.2

Shawmut Hills, Grand Rapids, MI

Shawmut Hills

Total Population 9,404
Population Density (per sq mile) 3,070.10
% Population under 18 years old 17.20%
Number of Distinct Businesses 159
Purchases by Residents in Dollars 195,672,944
Sales by Businesses in Dollars 112,219,026
% High School Diploma or GED Equivalent Only 45.40%
Per Capita Income 28,768
% Owners Spending 30%+ Income on Housing 9.80%
% Renters Spending 30%+ Income on Housing 52.00%
% Below Poverty 10.40%
% Below 150% Poverty 15.10%
Total Civilians Unemployed 87
% Civilians Unemployed 1.80%
Total Number of Housing Sales 55
Average Sale Price 123,423.47
Housing Sales Rate per 100 1.74
Total Housing Units 4,705
Total Residential Properties 3,152
Housing Density (per sq mile) 1,512.10
Homeownership Rate 67.7
% Owner Occupied Housing Units 61.30%
% Renter Occupied Units 32.40%
% Vacant Housing Units 7.50%
Blight Rate per 100 0.25
Nuisances per 100 3.9
% Black or African American 1.80%
% Hispanic or Latino 1.20%
% White 94.80%
Total Registered Voters 7,890
% Voter Turnout 76.30%
Crime Rate (per 1,000 people) 34.3

Shawnee Park, Grand Rapids, MI

Shawnee Park

Total Population 4,486
Population Density (per sq mile) 3,157.10
% Population under 18 years old 20.50%
Number of Distinct Businesses 132
Purchases by Residents in Dollars 89,156,157
Sales by Businesses in Dollars 21,237,417
% High School Diploma or GED Equivalent Only 30.90%
Per Capita Income 27,168
% Owners Spending 30%+ Income on Housing 21.00%
% Renters Spending  30%+ Income on Housing 17.10%
% Below Poverty 8.60%
% Below 150% Poverty 15.40%
Total Civilians Unemployed 157
% Civilians Unemployed 6.40%
Total Number of Housing Sales 19
Average Sale Price 169,096.05
Housing Sales Rate per 100 2.07
Total Housing Units 1,915
Total Residential Properties 919
Housing Density (per sq mile) 1,520.80
Homeownership Rate 64.9
% Owner Occupied Housing Units 62.90%
% Renter Occupied Units 28.40%
% Vacant Housing Units 5.90%
Blight Rate per 100 0
Nuisances per 100 0.54
% Black or African American 15.50%
% Hispanic or Latino 2.80%
% White 75.70%
Total Registered Voters 3,451
% Voter Turnout 73.60%
Crime Rate (per 1,000 people) 42

Southeast, Grand Rapids, MI

Southeast Community

Total Population 8,388
Population Density (per sq mile) 6,625.10
% Population under 18 years old 30.80%
Number of Distinct Businesses 214
Purchases by Residents in Dollars 98,354,430
Sales by Businesses in Dollars 57,813,534
% High School Diploma or GED Equivalent Only 53.00%
Per Capita Income 15,706
% Owners Spending 30%+ Income on Housing 14.50%
% Renters Spending 30%+ Income on Housing 61.00%
% Below Poverty 33.80%
% Below 150% Poverty 51.90%
Total Civilians Unemployed 504
% Civilians Unemployed 12.70%
Total Number of Housing Sales 30
Average Sale Price 64,635.27
Housing Sales Rate per 100 1.47
Total Housing Units 3,128
Total Residential Properties 2,047
Housing Density (per sq mile) 2,658.50
Homeownership Rate 41.9
% Owner Occupied Housing Units 34.30%
% Renter Occupied Units 52.80%
% Vacant Housing Units 12.80%
Blight Rate per 100 2.44
Nuisances per 100 51.25
% Black or African American 46.10%
% Hispanic or Latino 23.10%
% White 20.20%
Total Registered Voters 5,971
% Voter Turnout 47.80%
Crime Rate (per 1,000 people) 255.6

Southeast End, Grand Rapids, MI

Southeast End

Total Population 11,202
Population Density (per sq mile) 7,295.50
% Population under 18 years old 29.50%
Number of Distinct Businesses 240
Purchases by Residents in Dollars 150,958,035
Sales by Businesses in Dollars 55,589,673
% High School Diploma or GED Equivalent Only 49.00%
Per Capita Income 19,105
% Owners Spending 30%+ Income on Housing 19.00%
% Renters Spending 30%+ Income on Housing 56.30%
% Below Poverty 25.80%
% Below 150% Poverty 40.60%
Total Civilians Unemployed 630
% Civilians Unemployed 11.70%
Total Number of Housing Sales 77
Average Sale Price 79,425.62
Housing Sales Rate per 100 2.11
Total Housing Units 4,389
Total Residential Properties 3,653
Housing Density (per sq mile) 2,982.60
Homeownership Rate 66.6
% Owner Occupied Housing Units 55.30%
% Renter Occupied Units 39.80%
% Vacant Housing Units 8.30%
Blight Rate per 100 0.68
Nuisances per 100 16.4
% Black or African American 44.60%
% Hispanic or Latino 8.60%
% White 40.80%
Total Registered Voters 8,478
% Voter Turnout 59.20%
Crime Rate (per 1,000 people) 127.1

Southwest, Grand Rapids, MI

Southwest

Total Population 1,378
Population Density (per sq mile) 2,127.40
% Population under 18 years old 27.10%
Number of Distinct Businesses 151
Purchases by Residents in Dollars 20,545,184
Sales by Businesses in Dollars 35,673,307
% High School Diploma or GED Equivalent Only 48.40%
Per Capita Income 15,754
% Owners Spending 30%+ Income on Housing 16.80%
% Renters Spending 30%+ Income on Housing 60.90%
% Below Poverty 47.30%
% Below 150% Poverty 69.30%
Total Civilians Unemployed 87
% Civilians Unemployed 15.90%
Total Number of Housing Sales 2
Average Sale Price 36,650.00
Housing Sales Rate per 100 1.18
Total Housing Units 596
Total Residential Properties 170
Housing Density (per sq mile) 822.3
Homeownership Rate 26.1
% Owner Occupied Housing Units 25.30%
% Renter Occupied Units 65.10%
% Vacant Housing Units 13.10%
Blight Rate per 100 2.94
Nuisances per 100 64.12
% Black or African American 42.30%
% Hispanic or Latino 32.40%
% White 14.40%
Total Registered Voters 672
% Voter Turnout 45.50%
Crime Rate (per 1,000 people) 313.3

West Grand, Grand Rapids, MI

West Grand

Total Population 14,356
Population Density (per sq mile) 5,694.90
% Population under 18 years old 24.70%
Number of Distinct Businesses 506
Purchases by Residents in Dollars 217,817,968
Sales by Businesses in Dollars 222,788,538
% High School Diploma or GED Equivalent Only 54.20%
Per Capita Income 18,455
% Owners Spending 30%+ Income on Housing 15.00%
% Renters Spending 30%+ Income on Housing 57.10%
% Below Poverty 27.00%
% Below 150% Poverty 45.40%
Total Civilians Unemployed 408
% Civilians Unemployed 5.10%
Total Number of Housing Sales 97
Average Sale Price 71,998.27
Housing Sales Rate per 100 2.16
Total Housing Units 6,260
Total Residential Properties 4,487
Housing Density (per sq mile) 2,397.30
Homeownership Rate 53.4
% Owner Occupied Housing Units 41.00%
% Renter Occupied Units 44.00%
% Vacant Housing Units 14.00%
Blight Rate per 100 0.91
Nuisances per 100 21.55
% Black or African American 10.00%
% Hispanic or Latino 19.80%
% White 63.20%
Total Registered Voters 9,393
% Voter Turnout 55.00%
Crime Rate (per 1,000 people) 161

Demographics Are Only One Piece of the Puzzle

When it comes to getting new customers, It’s important to know who you’re trying to reach– and this demographic information even goes a step further by showing you where you might be able to reach some new folks… but how are you going to try to reach them? Do you have a strategy?

Here at Good Rep Media, we not only have the power of demographics in our corner– we also know how to reach these people with your company’s message.

If you’re looking for a way to grow your company, and truly expand this year, let’s have a quick, zero-cost conversation. Schedule your free consultation here, and let’s see how Good Rep Can help you reach more Grand Rapids customers.

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Tim Kearney

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