Digital Marketing For Small Businesses
Tips & Tricks For Local Businesses To Get More Customers
Lead Generation Certification: Media Buyers Academy vs Meta Blueprint
When it comes to lead generation certification, two popular options stand out: Media Buyers Academy and Meta Blueprint. Generate leads and grow your business - sounds like a foolproof plan, right? But here's the thing: these two programs, despite sharing the same end...
Increasing Visibility in the Digital Supply Chain: Ensuring Brands Get What They Pay For
With digital advertising turning into a murky mess, it's become surprisingly tough for media buyers to separate value from vanity. Brands are getting duped by digital ad space - it's a murky world where safety concerns, fraud, and wasted cash are running rampant. Only...
Good Rep Media’s 6-Step Guide to Great Web Design
Just having a website isn’t enough. Everyone knows that. But let’s take that one step further, shall we? My name is Joey Matterhorn, and we’re going to go against the grain and say…. Even having a website that “looks good” is not enough! Don’t get us wrong: visuals...
Why Elevating Your Google Maps Listing With Maptimizer Matters
It's simple: if customers can't find your business, they'll never walk in. That's been a given for countless years, long before the Internet was ever a thing. So no doubt Google Maps has been a crucial part of business for some time. But it's more than just a map with...
Why We Left A Chamber Of Commerce Event After 10 Minutes
We went to a Chamber-of-Commerce luncheon to network with small businesses in our community… We know, as a digital marketing agency with a handful of employees, that small business owners don't have much time to think about networking or marketing - but the idea of...
Know Your Community: Grand Rapids Demographics & Statistics
If you’re a small business owner in Grand Rapids, here’s an opportunity to get to know your neighbors– in a slightly different way than just shaking their hands. Here are some in-depth demographics for all of the neighborhoods in the Grand Rapids, Michigan area....
Why We Started A Digital Marketing Agency in Grand Rapids, MI
So, you’re at the point with your small business where you know you need to get some new customers. And if you’re like most small business owners, some of the tried and true methods that used to work just aren’t working anymore (and if they are, not as well). ...
Should I Hire A Digital Marketing Agency?
Okay, so this is a question that comes up quite a bit for small businesses. At some point as a small business owner, you’re likely going to ask yourself “should I hire a digital marketing agency for my small business?” You’d think as a digital marketing agency...
The Etsy Shop Strike of 2022
In this article, we’re going to take a deep dive into the events of the recent Etsy shop strike of 2022, and also give you some important details of choosing the right eCommerce platform so you won’t be burned. Etsy Announces an Outrageous Price Hike The revolution...
The Struggles Of Running A Small Business
In spite of everything that we’ve been through in the last couple of years, many small businesses in the United States are actually seeing some incredible growth. Some analysts are even saying that due to a lot of factors coming together, this is one of the best times...
5 Clever Ways Grand Rapids Businesses Generated More Sales
Grand Rapids is the second-largest city in Michigan, nestled between Detroit and Chicago. It’s a thriving and growing staple of the state. In fact, over a million and a half people call this gem home. Those who live there know that the quality of life is fantastic,...
Local SEO for Small Businesses in 2022
This is the survival guide you need to master local SEO for your small business in 2022. If you’re a small business, local SEO (or search engine optimization) is one of the most crucial things you can do to make more profit for your business. This guide is going to...
Instagram Reels and TikTok For Small Business in 2022
Every small business knows that they should be marketing themselves and getting in front of new customers. Many small business owners have also heard the mantra that they “need to do digital marketing,” but fact is, that is broad, general, unhelpful advice that lacks...
TikTok is Making Moves For Full-Time Content Creators
There’s no doubt you’ve heard about TikTok– it’s an insanely large, rapidly growing social media platform that is generating virtually countless pieces of new video content every single day. But even though they’re a massive and popular platform, TikTok...
A Guide to Video Marketing For Small Businesses in 2022
We’ll get right to the point: you need a video marketing strategy for 2022, or your business will absolutely suffer. But here at Good Rep Media, we’ve got you covered, and we’re going to show you exactly how you can get started. And don’t worry, we’re going to...
Digital Marketing Is NOT An Expense
If you’re a business owner, you know that there are things that you need to pay for to stay in business. Things like office supplies, paying for an internet connection, and paying rent are just a few of the things that many small businesses have on their list of...
3 Signs That Your Small Business Needs To Hire A Digital Marketing Agency
Are you a small business that’s handling all of your own marketing? If so, then this article is for you. Because if we’re all being honest with each other, trying to handle all of the marketing duties yourself in addition to everything else that you’re in charge of is...
Your Guide To Social Media Advertising in 2022
If you’re a small business, you know how difficult it can be to keep up with digital marketing trends-- but social media seems to be the thing that changes the most frequently. It may seem like a strange thought, but now is the time to start planning for 2022...
How to Get More Customers With Google Street View
You probably know exactly what Google Street View is, likely because you’ve used it to virtually walk around neighborhoods, cities, and sometimes even far-off locations in distant countries (and if you haven’t done that, you totally should, it’s fantastic-- you’ll...
How To Turn Customers Into Fans With The Power of Blogging
Now more than ever you’re probably hearing “you need to have a blog.” As a small business owner, this can be the sort of thing that makes your head hurt. For many people, they don’t even have a baseline knowledge of why a blog is valuable. This article is going to...
Create, Organize, and Market Your Small Business With These 5 Free Softwares
No matter what small business you’re in, your customers need to find you when they look for you online. But if you don’t have any experience with online marketing, it can be intimidating, and you may not know where to start. Brand new to the online world and digital...
Your Marketing Sucks, and Here’s Why
Because you're a business owner, not a marketing expert. The person who started company "X" didn't start company x because they were an expert at business and marketing, they started company "X" because they had a great love for whatever company "X" does. The person...
Website Design: Strutting out the Beauty of an Online Presence
Once upon a time, the thing that set businesses apart was that they simply had a website. Having a website (no matter how rudimentary) was a sign of a business being legitimate and professional. Those days are long gone. We’re in a day and age where simply having a...
TikTok Survival Guide for Small Business
Are you looking for a place to promote your small business where people will actually see it? Sure Facebook may feel more comfortable to you because it's familiar, but it’s time to crack the code to marketing on TikTok. If you just thought “TikTok isn’t for me... it’s...
The Most Common Small Business Marketing Mistakes and How to Avoid Them
You need to market your business to get new customers, but even the thought of it feels over your head. Don't worry, we've got you covered. We're going to walk you through the most common mistakes we see small businesses make and teach you how to avoid them. You Don’t...
Introduction to Social Media Marketing in 2021
If you’re a small business owner, you’ve probably had someone tell you that your business “needs to be on Social Media.” And even if deep down you feel that it’s a true statement, what in the world does it even mean in practice? It’s as broad and nebulous as advice...
The Importance of Video Marketing for Your Business
You thought video marketing was only meant for big corporations and businesses that have a hefty marketing budget. You’re wrong. But that’s okay because you’re going to use the tips in this article to make your own marketing videos for free (and it’ll be pretty easy...
Results you should Expect from Video Ad Creations
Small business video creations have taken over the internet. From TikTok videos to Instagram Reels, small businesses are utilizing this tool to reach out to potential customers. Since the pandemic started almost a year ago companies are finding new ways to advertise,...
How to Write a Business Plan Outline
Business plans help guide you as a business owner through each stage of starting and managing your business. Your plan will show you how to structure, run, and grow your new business. Business plans can help get you funding or bring on new business partners. When...
The Basics Of Increasing Your Ranking on Google Search
Where your website shows up on Google has become a key denominator in whether your small business succeeds or not. a higher will increase the likelihood of someone clicking on your website. To improve your Google ranking take a look at these simple tricks. Content...
How Online Directories Help your Small Business
What is an online directory? Do people remember the phone books? An online directory is basically the same thing, just on a virtual level. Online directories are web listings where businesses can list their company contact info, location, and links to their website...
Benefits Messenger Bots for Small Businesses
We all know chatbots can be intimidating. It makes people wonder if they are the beginning of robots taking over the world. But the truth is, they are here to make life easier, not to overtake the human population. When owning a small business there are benefits to...
10 Digital Marketing Statistics You Should Have Known Yesterday
Digital marketing has been critical to small businesses during this past year. Due to the pandemic social marketing has been the top priority in advertising for your business since people’s connections have only been through digital equipment. If you’re a small...
4 Reasons Why a Logo is Important
Why is your logo so important for your business? And what is a logo exactly, anyway? A logo is the combination of text and imagery visually telling consumers the name of your small business, representing your vision of what your company is. A well-designed logo is a...
SMS Marketing: Quickest Way to Reach your Customers
Due to the increase of social media networks, apps, and texting, the average American’s searching habits tend to have a smartphone involved. 80% of people check their smartphone within 15 minutes of waking up. Even today’s generation prized communication is done through texting…
Top 5 Social Media Accounts That’s Best For Your Business
Instagram Home of the influencers and where work-from-home small businesses are starting to flourish, Instagram has become one of the most popular social media sites to help consumers stay virtually connected during this past year with its focus on generating a visual...
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