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Actionable Marketing Insights To Attract More Customers

No fluff, no vanity metrics. Just practical, proven digital marketing guides, search engine optimization breakdowns, and growth tactics for small business owners.

Showing 127 articles in All Articles

Home Buying Leads: Getting More Visibility With Short Code 63264

In the competitive realm of home buying, the right leads can make all the difference between a bustling business and a stagnating one. How can general contractors and real estate professionals elevate their visibility and connection with potential homeowners? Welcome to the transformative world of SMS marketing with the short code 63264. This ingenious solution […]

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How to Create Service Packages That Customers Want

Creating service packages isn’t just about putting a few services together, knocking a few dollars off of the price, and hoping customers see it as a good deal. A good package should make life easier for your customer. It should help customer quickly understand: What they’re getting Why those services belong together Who the package […]

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Social Media Influencer Training: As Easy as Dialing Short Code 52472

Your shortcut to fame, fortune, and a thriving digital community—no rocket science required. Table of Contents What Is Short Code 52472? Why 52472 Short Code Is the Secret Weapon for Aspiring Influencers Enter Microspire 52472 – The Platform That Turns Texts Into Triumphs The Power‑Packed Curriculum: Courses, Community, and Best Practices Hands‑On Projects & Real‑World […]

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You Know What Has a Good Rep With Education? Short Code 65016!

The secret weapon that turns a simple text into a university‑matching powerhouse for every hustling entrepreneur. Quick‑Read TL;DR Action What You Do What You Get Grab your phone Open any SMS app (smartphone, feature phone, tablet) Nothing else needed Text TAX to 65016 Use the short code 65016 (or any keyword the brand prompts) Instant access to […]

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Why Consistency Is the Foundation of Great Content Marketing

Creating content is only the first step. The real challenge is building the consistency needed for that content to grow, reach people, and eventually deliver results. Most small business owners don’t struggle because they have absolutely nothing useful to say. In fact, you probably answer valuable customer questions all day long without even realizing that […]

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Want to Know How to Use Instagram for Reputation Management?

Learning how to use Instagram can feel confusing at first, especially if you open the instagram app and see feed posts, instagram stories, instagram reels, direct messages, and live video options all at once. Stop guessing on Instagram. Once you grasp the function of every tool, you can align your content with your personal vision. […]

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What Are the Top Small Business Ideas Supercharging SEO Today?

In today’s digital landscape, merely having an online presence is no longer sufficient; businesses must actively thrive amidst fierce competition. Why SEO Matters Now More Than Ever Visibility vs. obscurity: Search Engine Optimization determines whether potential customers see your brand or pass it by. Rapid algorithm shifts: Google and other search engines update their ranking […]

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Want to Know How the Polymarket Points the Way for Website Marketers?

Marketing online shifts constantly. Staying relevant means you must adapt your strategy before the rest of the market passes you by. Smart marketers use prediction tools to stay ahead. By watching these market signals, you can adjust your site content before the competition even notices. Polymarket turns current events into a liquid market for savvy […]

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Is GlossGenius Worth It for Small Appointment Driven Businesses? Here’s The Honest Truth

Owning a small business means wearing many hats. From scheduling clients to overseeing billing and gradually growing your business, it’s easy to feel overwhelmed. That’s why popular management platforms like GlossGenius are widely used by many small businesses. However, popularity doesn’t always guarantee a platform is the right fit. So the real question is: should […]

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Why Data Governance Is a Value Driver: An Overview of the U.S. TikTok Deal

When the United States finally forced a “sell‑or‑divest” of TikTok’s U.S. operations, the world heard the roar of national‑security rhetoric. What most people missed, however, was the quiet but seismic shift in how data governance now powers every negotiation, every partnership, and every bottom‑line number. In this article we’ll unpack: What the TikTok deal really tells us […]

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Benefits of Marketing Automation for Your Small Business

From managing clients to keeping your marketing consistent, running a small business means time is your most valuable asset. Why not find a way that makes it easier? If we’re being honest, most local business owners don’t struggle because they lack passion or skill. They struggle because there just aren’t enough hours in the day. […]

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How Good Rep Media Helps Mystodiac Shine in Spiritual E-Commerce

In the world of e-commerce, standing out takes more than offering beautiful crystals or tarot decks—it’s about connecting with customers in a meaningful way. Good Rep Media partnered with Mystodiac, a premier metaphysical shop, to help them reach buyers looking for healing crystals, tarot tools, zodiac apparel, and metaphysical jewelry. Together, we’re turning curious visitors […]

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Asking How to Make Facebook Pages? Businesses Say SEO!

You simply cannot ignore social media anymore if you want your business to survive online. Digital trends come and go, but Facebook holds its ground. It pulls in billions of monthly users who ignore the clutter to stay connected on the platform. Most brands struggle here. They simply cannot grab the interest of the very […]

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Health Marketing in Action: How The Diabetic Influencer Builds Trust Through Website Design

Health websites face a credibility problem. Years of miracle cure promises, questionable supplement ads, and clickbait health “advice” have made audiences skeptical of anything that looks too polished or makes bold promises. The Diabetic Influencer, serving thousands of Americans with Type 2 diabetes, took a different approach: designing a website that prioritizes trust through transparency, […]

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Who Delivers Your Offer to the Seller Framework on a Website?

We can’t count how many times we’ve wondered who delivers your offer to the seller framework on a website. Yet it seems like a wasted question. Why bother asking? It’s critical! It points the center, the origin, of how a business will succeed (or not!). And since we’re in the business of elevating brand visibility, […]

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Home Owner Help Options Launches Home Improvement Platform Built by Good Rep Media

Building a marketplace platform is much more complex than a standard business website. Homeowner Help Options needed a site that didn’t just explain their service—it had to connect two distinct audiences: homeowners looking for contractors and contractors looking for opportunities. Good Rep Media delivered a fully functional marketplace website in 15 days, complete with dual […]

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To Warm Up Inboxes, Don’t Just Make the Offer. Justify It!

The internet is crowded. Every brand is scrapping for sales. As a salesperson, you navigate a wide array of challenges, not least of which is convincing potential clients that your email outreach is worth their precious time. Good offers need a backbone. If you can’t explain the reasoning behind your terms, nobody will buy what […]

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What Is an SEO Landing Page?

The Digital Imperative In today’s hyper‑connected marketplace, visibility on search engines can make or break a business. SEO is no longer optional; it’s the backbone of any sustainable online strategy. Ignoring it means surrendering valuable traffic to competitors who are actively optimizing. What Is an SEO Landing Page? An SEO landing page is a single, […]

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Making Tax Season Easy: Good Rep Media Builds Tax Preparation Website for The Tax Returners

With tax season just six weeks away, The Tax Returners faced a big problem: their existing website couldn’t handle the incoming lead volume from planned advertising campaigns. Pages were slow, forms failed on mobile devices, and service descriptions didn’t clearly explain offerings beyond basic tax prep. They needed a new website fast—not in three months […]

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Google Analytics for Small Businesses: How to Track the Metrics That Matter Most

For any small but growing business, understanding your website traffic and user behavior is key to building a stronger marketing strategy and achieving your goals with confidence. But here’s the reality: a lot of small businesses are investing in digital marketing and even setting up Google Analytics… without actually knowing what to track. If you’ve […]

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Apello Mail: Skip Complexity and Go With a Simple ESP

If you want people to hear you, interact, and finally buy, email is the most reliable link. However, the effectiveness of your email marketing efforts hinges critically on the choice of your Email Service Provider (ESP). Click to go inside. Apello Mail’s user‑friendly platform cuts the hassle out of email marketing and helps your messages reach […]

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How to Personalize Your SMS Marketing Campaign With Text-Calibur

In today’s fast-paced digital landscape, personalization is no longer just a buzzword; it’s an expectation. People want experiences that fit their personal tastes, and that holds especially for SMS campaigns. Using a solid strategy and the right technology lets you apply personalization, turning ordinary campaigns into truly remarkable results. Enter Text-Calibur—your ultimate partner for personalized […]

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How Text-Calibur Supports the Customer Lifecycle (With Welcome Messages!)

In the bustling world of digital marketing, it’s essential to engage customers right from their first interaction. Welcome messages provide you with the golden opportunity to establish a meaningful connection with new contacts opting in through your SMS marketing campaigns. While a welcoming email is almost expected, a thoughtful welcome text can be a unique […]

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Mobile Marketing Income Streams Are Here With Inbox Loot

Unlock a Treasure Chest of Income Opportunities—Right From Your Phone! Tired of watching endless job listings and hearing the same old advice about “climbing the corporate ladder”? With layoffs soaring and the job market tightening, the old playbook just isn’t cutting it anymore. It’s time to step off the traditional career path and explore fresh, flexible […]

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How Power Words Pack a CTA Punch Into Your Landing Pages

When it comes to digital marketing, there’s one critical element on your LanderPage that can make or break your conversion rates: the Call to Action (CTA). However, crafting an irresistible CTA involves so much more than slapping on a “Click Here” button. It’s time to elevate your game by integrating power words that pack a […]

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Does Jornaya Measure Up to Validiform? Time for a Showdown!

Introduction to Lead Validation Software Get ready for the biggest face-off among today’s top online marketing software. Today, we’re putting Validiform and Jornaya head-to-head to see which solution reigns supreme in lead validation and TCPA compliance. As the digital landscape becomes ever more complex, choosing the right platform to manage your leads is crucial. You’ll […]

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What Is Email Marketing to Good Rep Media? We Got the Answer!

Slamming the same message at everyone on your list is spam, not marketing—today’s shoppers see right through it. A steady story—same colors, same voice—glues the whole site together and keeps fans coming back. Push the gate, feel the click, you’re in. That’s how Good Rep Media turns bland bios into handshake moments—scroll-stoppers that feel like […]

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Website Session Recordings: What They Are According to Validiform

In the riveting world of online business, understanding your visitors is like having a compass in a treasure hunt. Without it, you might just wander aimlessly, missing out on big gold nuggets of insight. But worry not; this is where website session recordings come into play. Dive in as we explore what session recordings are, their […]

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Landing Pages SHOULD Limit Site Navigation for These Reasons

In the expansive universe of digital marketing, the importance of a well-crafted landing page cannot be overstated. Enter the LanderPage: a specialized digital domain where prospects are funneled toward specific actions with intentionality and precision. It’s easy to get lost in flashy designs and complex navigation, but often, simplicity is key. Let’s delve into why […]

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5+ Components of a High-Converting Landing Page

When it comes to creating an effective LanderPage, many marketers often overlook key components that can significantly impact conversion rates. If your landing page isn’t converting visitors into leads or customers, it’s time to take a closer look at the essential elements you may not have considered. Here are 5+ components of a high-converting landing […]

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How Custom Web Forms Personalize Lead Management

You’ve got leads coming in. Your web forms are working, your ads are pulling people in, and your inbox has a steady stream of interest, stuck on this spiderweb of excellence! But are you closing any of them? Heck no! Before you can blink, that web breaks in pieces, and you got to start spinning […]

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3+ Big UX Benefits to Email Warmups

In the bustling world of digital communication, ensuring a positive user experience (UX) is crucial—especially when it comes to email interactions. With an overwhelming volume of emails flooding inboxes daily, capturing attention can be a daunting challenge. A vital aspect that enhances UX is email warmups, a process that strengthens your inbox reputation and influences […]

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Boost Landing Page Conversions With Customer Journey Mapping

Marketers often ask, “How do we get customers to do what we want?” This is the wrong question, and it’s probably why you’re struggling. It puts your needs first, not the customer’s. A much better question is, “How can I help my customers reach their goals on my site?” This simple shift in perspective changes […]

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Click Funnels and Sales Funnels: What’s the Difference?

You’ve spent countless hours and probably a decent chunk of money getting people to your website. You see the traffic numbers go up, but the sales numbers stay disappointingly flat. It feels like you’re throwing a huge party but nobody is dancing. What gives? You’re not alone in this frustration, but the problem might not […]

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Here Are 10 SEO Secrets Your Landing Pages Missed the Memo On!

Tired of the Guesswork? Are you tired of throwing spaghetti at the wall, hoping your landing pages will stick? It’s a frustrating and costly approach, with no guarantee of success. You’ve invested time, money, and resources into creating a page that’s supposed to convert, but instead, it’s just not resonating with your audience. The Solution: […]

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Here’s a Conversion Optimization: It’s… Website Session Recording?

The Overlooked Power of Website Session Recording in Conversion Optimization In the competitive realm of online marketing, the phrase “conversion optimization” often sparks visions of A/B testing, landing page adjustments, and SEO tweaks. These traditional methods are well-established and widely used, but they only tell part of the story. A Deeper Understanding of User Behavior […]

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Boost Your Lead Gen Success with Effective Email Warmups

You’ve poured your heart into crafting the perfect cold email. You’ve found a list of promising leads and you just know your service can help them. You hit send, lean back, and wait for the replies to flood in, but you just hear crickets. You’re not alone in this feeling, because it’s a common problem […]

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How to Define Your Target Audience for Better Sales

You’ve poured your heart and soul into your product. You believe in it. But when you talk about it, does it feel like you’re shouting into an empty canyon? This happens when you try to sell to everyone. It’s a classic mistake. If you want people to listen, you need to talk to the right […]

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Getting Good Rep With SEO Certification Is Easy: Here’s How

Are you tired of feeling like your website is stuck in the dark ages of search engine optimization? Dreaming of more website traffic? Surpass your rivals! Well, buckle up, friend, because we’ve got the secret to SEO success: certification! But, you might be thinking, “Isn’t SEO certification just for the pros?” or “Isn’t it going […]

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Identifying Your S.M.A.R.T. Goals for a Content Marketing Plan

Creating a content marketing plan can feel overwhelming if you’re starting from scratch. Imagine your business thriving. It can happen. There’s a formula for that. A strong marketing plan. Develop one, and see the difference. Building a solid content marketing plan doesn’t have to be hard. Follow along; this guide makes it easy. You’ll be […]

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The Right Checkout Page for Your Business Matters

In the fast-paced world of e-commerce, your checkout page is not just a final step—it’s the gateway to conversions! First-time business owners often overlook the checkout process. This matters a great deal. A user-friendly checkout directly impacts your bottom line—more sales, less frustration. Checkout pages: what makes them great, and how that changes depending on […]

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Post Release Test #3

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Post Release Test #2

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Post Release Test #1

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Everything You Need to Know About Contextual Advertising

You’ve seen them everywhere, probably without even realizing it. Those advertisements that seem to understand what you’re reading at that very moment? Contextual advertising really works. Connecting with audiences is easier than ever thanks to these methods. Online marketing gets a serious upgrade with these. Businesses use them all the time to get more exposure […]

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What is the “Meta Tag”? (Better Yet: Why Does It ACTUALLY Boost SEO?)

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″] Feeling a bit lost when people talk about a meta tag? You’ve got company. Many website owners hear the term, but are not quite sure what it […]

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5 Reasons Your Small Biz Gets a Good Rep With a Marketing Agency

[et_pb_section admin_label=”section”] [et_pb_row admin_label=”row”] [et_pb_column type=”4_4″][et_pb_text admin_label=”Text”]Navigating the marketing landscape as a small business can feel like sailing in turbulent waters. That’s where a savvy marketing agency steps in, acting as your lighthouse guiding you toward calmer seas. Let’s see… Here are five great reasons. Ready to give your business a lift? Teaming up with a […]

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The Good Rep Way to Boosting Your SEO With Meta Descriptions

Meta descriptions are like the secret sauce of your website’s search engine presence. They’re those little snippets of text that show up under your page title in search results. But here’s the thing – a lot of folks overlook them or don’t quite get their importance. Let’s do this differently. Think of meta descriptions as […]

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3 Top Resources on UX and SEO Every Marketer Should Bookmark

The holy grail of digital marketing: where user experience (UX) and search engine optimization (SEO) converge in perfect harmony. But, let’s be real, achieving this synergy can be a daunting task, especially for those who don’t speak fluent UX-SEO. No need to be scared, marketing friends. We’ve got you covered with these three top UX […]

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3 Reasons Why Sales Process Automation Benefits Customer Personalization

Profitable sales and conversions are our shared objective. To reach it, we (marketers, sales, advertising, and media teams) must create exceptional customer experiences. Truthfully, Personalizing the customer journey presents a significant hurdle when facing both a high volume of leads and constrained resources. Think of it like trying to hand-write a thank you note to […]

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Smart Good Rep Email Marketing Strategies for the Small Business

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]Are you one of the many who feels like figuring out marketing can feel like learning a new language? That’s before all the tech is introduced. From small […]

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Mastering UX and SEO: A Guide to Dominating Search Rankings

Does nobody visit your website? Are potential customers clicking away faster than you can say “bounce rate?” These issues might indicate your website is missing a critical combination of UX + SEO. Some websites rank high, but struggle to keep visitors engaged. This happens when they don’t tap into the symbiotic relationship between UX and […]

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Revolutionizing B2B: Account-Based Marketing With Machine Learning

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″] Marketing managers need campaigns that work well. Think of it like this: you’re competing in a high-stakes game with limited funds and big expectations. A carefully planned […]

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10 Reasons Why Social Media Will Challenge You in Acquiring Customers (But in a Good Way!)

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″] Marketers like you are used to how quickly social media changes. The game is always changing. New technology, shifts in what’s popular, and fickle audiences make it […]

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Explainable AI: Revolutionizing Trust in Marketing Analytics

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″] Everywhere you turn in marketing, you’ll find artificial intelligence making waves. But the rise of “black box” AI systems presents a challenge: how can marketers trust and […]

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Mastering Dynamic Pricing Machine Learning as a Marketer: A Complete Guide

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″] What was once an art is now a precision science, as machine learning empowers businesses to decipher and dictate prices with unerring accuracy, lifting the bottom line […]

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Leverage Real-Time Customer Feedback and Sentiment Analysis

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″] Imagine knowing exactly how your customers feel as they interact with your brand. Instant access to customer opinions and emotional cues lets us respond with pinpoint accuracy. […]

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Crystal Ball Alert: Machine Learning’s Role in Predictive Analytics and Forecasting in the Marketing World

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″] Marketing, meet your new BFF: predictive analytics and forecasting, powered by machine learning! Get ready to rumble with this unstoppable marketing duo, laser-focused on boosting your customer […]

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The Chatbot Revolution: How Conversational Marketing is Transforming Customer Interactions

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″] Marketing pros, listen up! Are you tired of playing phone tag with customers, only to end up with a voicemail or a dropped call? Do you dream […]

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Customer Segmentation 2.0: How Machine Learning is Revolutionizing Customer Retention

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″] Ah, customer segmentation – the marketer’s best friend. But let’s be real, traditional segmentation methods can be, well, a bit… basic. I mean, who wants to group […]

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Accelerate Your Business into Hyperdrive: 3 Nitro Marketing Boosters to Skyrocket Success

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″] Are you tired of feeling like your business is stuck in neutral? Profitability, freedom, and a business that genuinely lasts – is this the life you’ve been […]

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The Rise of Hyper-Personalization: Welcome to Personalization 2.0!

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″] The marketing landscape is about to get a whole lot more personal. With machine learning driving innovation, the future looks extravagantly bright. And what is that era? […]

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The AI Content Revelation: How Machine Learning Will Evolve Website Content Generation in 2025

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″] Marketers and developers — ready for a whirlwind of change? The era of boring content is ending; a new wave of innovative content generation is rising to […]

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The AI Revolution: Why Reputation Management is No Longer a Marketing Nice-to-Have, But a Must-Have

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″] Is AI crashing the marketing party? Some people are wary. After all, with AI comes a whole new set of rules, rebooting the way we connect with […]

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Revolutionizing Marketing and Sales Enablement: The Power of Customer Data Platforms

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″] What happens when marketing and sales move at lightning speed? You either fall behind or adapt. And those who adapt the quickest will thrive with the power […]

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Content Marketing Automation: Revolutionizing a Lackluster Industry

With information available at the fingertips of consumers, businesses need a strategy to stand out and resonate – content marketing has emerged as the silver bullet. As the clamor for premium content grows louder, writers and marketers are being squeezed to perform at an exhausting pace, churning out high-quality material at breakneck speed. Content marketing […]

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The Inescapable Trifecta of Instagram Marketing

[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”] What used to be a static landscape is now a vibrant playground, thanks to Instagram’s rise as a hotspot for brands and influencers to join forces and knock their marketing goals out of the park. Here’s […]

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Lead Generation Certification: Media Buyers Academy vs Meta Blueprint

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″] When it comes to lead generation certification, two popular options stand out: Media Buyers Academy and Meta Blueprint. Generate leads and grow your business – sounds like […]

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Increasing Visibility in the Digital Supply Chain: Ensuring Brands Get What They Pay For

With digital advertising turning into a murky mess, it’s become surprisingly tough for media buyers to separate value from vanity. Digital ad space continues to dupe brands left and right — it’s a murky world where safety concerns, fraud, and wasted cash are running rampant. Only by looking at the supply chain as one interconnected […]

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Good Rep Media’s 6-Step Guide to Great Web Design

[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″] Just having a website isn’t enough. Everyone knows that. But let’s take that one step further, shall we? My name is Joey Matterhorn, and we’re going to go against the […]

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Why Elevating Your Google Maps Listing With Maptimizer Matters

[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”] It’s simple: if customers can’t find your business, they’ll never walk in. That’s been a given for countless years, long before the Internet was ever a thing. So no doubt Google Maps […]

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Why We Left A Chamber Of Commerce Event After 10 Minutes

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″] We went to a Chamber-of-Commerce luncheon to network with small businesses in our community… We know, as a digital marketing agency with a handful of employees, that […]

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Know Your Community: Grand Rapids Demographics & Statistics

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″] If you’re a small business owner in Grand Rapids, here’s an opportunity to get to know your neighbors– in a slightly different way than just shaking their […]

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Why We Started A Digital Marketing Agency in Grand Rapids, MI 

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″] So, you’re at the point with your small business where you know you need to get some new customers. And if you’re like most small business owners, […]

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Should I Hire A Digital Marketing Agency?

[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ header_font=”|800|||||||” header_2_font=”|800|||||||” header_3_font=”|700|||||||” header_4_font=”|700|||||||” header_5_font=”|600|||||||” header_6_font=”|600|||||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″] Okay, so this is a question that comes up quite a bit for small businesses. At some point as a small business owner, you’re […]

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The Etsy Shop Strike of 2022

[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]In this article, we’re going to take a deep dive into the events of the recent Etsy shop strike of 2022, and also give you some important details of choosing the right eCommerce platform so you won’t […]

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The Struggles Of Running A Small Business

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]In spite of everything that we’ve been through in the last couple of years, many small businesses in the United States are actually seeing some incredible growth. Some […]

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5 Clever Ways Grand Rapids Businesses Generated More Sales

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]Grand Rapids is the second-largest city in Michigan, nestled between Detroit and Chicago. It’s a thriving and growing staple of the state. In fact, over a million and […]

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Local SEO for Small Businesses in 2022

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]This is the survival guide you need to master local SEO for your small business in 2022. If you’re a small business, local SEO (or search engine optimization) […]

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Instagram Reels and TikTok For Small Business in 2022 

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]Every small business knows that they should be marketing themselves and getting in front of new customers. Many small business owners have also heard the mantra that they […]

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TikTok is Making Moves For Full-Time Content Creators

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″] There’s no doubt you’ve heard about TikTok– it’s an insanely large, rapidly growing social media platform that is generating virtually countless pieces of new video content every […]

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A Guide to Video Marketing For Small Businesses in 2022

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]We’ll get right to the point: you need a video marketing strategy for 2022, or your business will absolutely suffer. But here at Good Rep Media, we’ve […]

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Digital Marketing Is NOT An Expense

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]If you’re a business owner, you know that there are things that you need to pay for to stay in business. Things like office supplies, paying for an […]

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3 Signs That Your Small Business Needs To Hire A Digital Marketing Agency

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]Are you a small business that’s handling all of your own marketing? If so, then this article is for you. Because if we’re all being honest with each […]

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Your Guide To Social Media Advertising in 2022

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]If you’re a small business, you know how difficult it can be to keep up with digital marketing trends– but social media seems to be the thing that […]

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How to Get More Customers With Google Street View

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]You probably know exactly what Google Street View is, likely because you’ve used it to virtually walk around neighborhoods, cities, and sometimes even far-off locations in distant countries […]

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How To Turn Customers Into Fans With The Power of Blogging

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]Now more than ever you’re probably hearing “you need to have a blog.” As a small business owner, this can be the sort of thing that makes your […]

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Create, Organize, and Market Your Small Business With These 5 Free Softwares

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″] No matter what small business you’re in, your customers need to find you when they look for you online. But if you don’t have any experience with […]

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Your Marketing Sucks, and Here’s Why

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]Because you’re a business owner, not a marketing expert. The person who started company “X” didn’t start company x because they were an expert at business and marketing, […]

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Website Design: Strutting out the Beauty of an Online Presence

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]Once upon a time, the thing that set businesses apart was that they simply had a website. Having a website (no matter how rudimentary) was a sign of […]

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TikTok Survival Guide for Small Business

[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”] Are you looking for a place to promote your small business where people will actually see it? Sure Facebook may feel more comfortable to you because it’s familiar, but it’s time to crack the code to […]

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The Most Common Small Business Marketing Mistakes and How to Avoid Them

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]You need to market your business to get new customers, but even the thought of it feels over your head. Don’t worry, we’ve got you covered. We’re going […]

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Introduction to Social Media Marketing in 2021

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]If you’re a small business owner, you’ve probably had someone tell you that your business “needs to be on Social Media.” And even if deep down you feel […]

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The Importance of Video Marketing for Your Business

[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_video src=”http://www.youtube.com/watch?v=5EBHSSJ1GRA” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][/et_pb_video][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”] You thought video marketing was only meant for big corporations and businesses that have a hefty marketing budget. You’re wrong. But that’s okay because you’re going to use the tips in this […]

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Results you should Expect from Video Ad Creations

Small business video creations have taken over the internet. From TikTok videos to Instagram Reels, small businesses are utilizing this tool to reach out to potential customers. Since the pandemic started almost a year ago companies are finding new ways to advertise, promote, and educate others on their products and services. Video ad creations have […]

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How to Write a Business Plan Outline

Business plans help guide you as a business owner through each stage of starting and managing your business. Your plan will show you how to structure, run, and grow your new business. Business plans can help get you funding or bring on new business partners. When applying for a business loan, the majority of credit […]

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The Basics Of Increasing Your Ranking on Google Search

Where your website shows up on Google has become a key denominator in whether your small business succeeds or not. a higher will increase the likelihood of someone clicking on your website. To improve your Google ranking take a look at these simple tricks. Content The quality of your content affects your online ranking among […]

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How Online Directories Help your Small Business

What is an online directory? Do people remember the phone books? An online directory is basically the same thing, just on a virtual level. Online directories are web listings where businesses can list their company contact info, location, and links to their website and social media accounts. These citation sites tend to be free, making […]

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Benefits Messenger Bots for Small Businesses

We all know chatbots can be intimidating. It makes people wonder if they are the beginning of robots taking over the world. But the truth is, they are here to make life easier, not to overtake the human population. When owning a small business there are benefits to having a virtual assistant from extra customer […]

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10 Digital Marketing Statistics You Should Have Known Yesterday

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]Digital marketing has been critical to small businesses during this past year. Due to the pandemic social marketing has been the top priority in advertising for your business […]

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4 Reasons Why a Logo is Important

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″] Why is your logo so important for your business? And what is a logo exactly, anyway? A logo is the combination of text and imagery visually telling […]

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SMS Marketing: Quickest Way to Reach your Customers

Due to the increase of social media networks, apps, and texting, the average American’s searching habits tend to have a smartphone involved. 80% of people check their smartphone within 15 minutes of waking up. Even today’s generation prized communication is done through texting…

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Top 5 Social Media Accounts That’s Best For Your Business

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″] Instagram Home of the influencers and where work-from-home small businesses are starting to flourish, Instagram has become one of the most popular social media sites to help […]

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