Tired of throwing spaghetti at the wall, hoping your video marketing campaigns stick? Let’s figure out what kind of return your videos are giving you.
Measuring how well your video marketing does helps you make it better.
Want better video marketing results? Level up your strategy. Learn which performance indicators predict success; this article will show you exactly what they are. Without this, reaching your goals will be tough. It’s that important. Improve your plan with these.
1. View-Through Rate (VTR): 25%-40%
A view-through rate measures how many people watch your video ad until the end. Aim for a VTR of at least 25% to ensure your message is resonating with your audience. According to a study by AdEspresso, the average VTR for Facebook video ads is around 22%, so you’ve got some room for improvement!
2. Engagement Rate: 1%-5%
Measure engagement by tracking likes, comments, shares, and clicks. Lots of interaction shows your videos are getting people involved and talking. Aim for an engagement rate of at least 1% to know you’re on the right track.
3. Conversion Rate: 2%-5%
This is where the magic happens! A conversion rate measures how many viewers take a desired action, such as filling out a form or making a purchase. Aim for a conversion rate of at least 2% to ensure your video marketing efforts are driving real results.
4. Cost Per View (CPV): $0.01-$0.10
CPV measures how much you’re paying for each video view. Aim to keep your CPV between $0.01 and $0.10 to ensure you’re getting the most bang for your buck.
5. Return on Ad Spend (ROAS): 200%-500%
ROAS measures the revenue generated by your video ad campaign compared to the cost of the ad spend. Aim for an ROAS of at least 200% to ensure your video marketing efforts are driving significant revenue.
6. Average Watch Time: 30 seconds-2 minutes
Average watch time measures how long viewers are engaging with your video content. Aim for an average watch time of at least 30 seconds to ensure your message is being consumed.
7. Click-Through Rate (CTR): 0.5%-2%
CTR measures how many viewers are clicking on your video ad to learn more. Aim for a CTR of at least 0.5% to ensure your ad is grabbing attention.
8. Video Completion Rate: 50%-75%
Video completion rate measures how many viewers are watching your video until the end. Aim for a completion rate of at least 50% to ensure your message is being fully consumed.
9. Audience Retention: 50%-75%
Audience retention measures how well your video content is holding viewers’ attention throughout the video. To make sure your content really grabs people, shoot for at least half your audience to stick around.
10. Net Promoter Score (NPS): 20-50
NPS measures how likely viewers are to recommend your brand or product to others. Aim for an NPS of at least 20 to ensure your video marketing efforts are driving brand loyalty and advocacy.
That’s all ten benchmarks you MUST track
And by tracking these benchmarks, you’ll be able to measure the true ROI of your video marketing campaigns and make data-driven decisions to optimize your strategy. Remember, what gets measured gets improved. So start tracking and start optimizing today!
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