With digital advertising turning into a murky mess, it’s become surprisingly tough for media buyers to separate value from vanity.
Digital ad space continues to dupe brands left and right — it’s a murky world where safety concerns, fraud, and wasted cash are running rampant. Only by looking at the supply chain as one interconnected system can we identify and fix these roadblocks. Media buyers struggling to keep tabs on their digital ad spend can find relief by implementing these simple yet effective strategies.
Demand Transparency from Supply-Side Partners
Media buyers should demand transparency from their supply-side partners, including ad exchanges, supply-side platforms (SSPs), and publishers. Say goodbye to ambiguity – our platform provides crystal-clear reporting on ad placement, inventory quality, and the precise fees tied to each transaction, giving you total visibility. A deep supply chain understanding lets media buyers pinpoint the best places to invest their ad dollars.
Implement Third-Party Verification and Auditing
Third-party verification and auditing can help ensure that ads are delivered as promised. With independent auditors on the job, media buyers get a clear-eyed view of their ad performance, complete with verifiable metrics on placement, views, and engagement. Fake transactions slipped through the cracks no more – this rigorous system scrubs them out, leaving brands with authentic results.
Imagine what you could achieve by amplifying your business with blockchain – streamlined processes, unquestionable trust, and a competitive edge that sets you apart.
Picture this: you’re tracking your shipment in real-time, getting minute-by-minute updates, and eliminating those pesky mysteries that used to plague the supply chain – all thanks to blockchain. Historically, ad inventory fraud has wreaked havoc on brands. Enter blockchain – the cryptograph-inspired troubleshooter that creates an indelible record of transactions, certifying the legitimacy of ad placements and starving fraudsters of oxygen.
Use Data Management Platforms (DMPs) and Customer Data Platforms (CDPs) 
DMPs and CDPs can help media buyers better understand their target audience and optimize their ad spend. With a strong foundation of first-party data, media buyers can turbocharge their ad efforts by plugging in third-party intel, firing up laser-focused campaigns that zero in on their target demographic.
Embrace OpenRTB and Unified ID 2.0
OpenRTB (Real-Time Bidding) and Unified ID 2.0 are industry standards that promote transparency and interoperability in the digital supply chain. Media buyers who embrace these standards can kiss goodbye to communication breakdowns between DSPs, SSPs, and publishers, instead enjoying a smooth, hassle-free experience that virtually eliminates the risk of errors and fraudulent activity.
Foster Closer Relationships with Publishers
Media buyers should foster closer relationships with publishers to ensure that their ads are running in brand-safe environments. Publishers willing to listen can give media buyers a better deal, bumping up ad quality and minimizing the threat of fake ads slipping through.
Invest in Ad Quality and Brand Safety Tools
Media buyers should invest in ad quality and brand safety tools that monitor ad placement, detect fraud, and ensure brand safety. Think of these tools as fraud detectives – they carefully analyze data to identify and put the brakes on shady activity, giving brands a fair shake.
We’ve reached the final stretch – time to sift through the main points, distill the essentials, and see how they all fit together.
Digital supply chain transparency is a must for media buyers who want to avoid wasting their budget on unknown quantities. It’s the only way to know for sure what they’re paying for. To break free from a fragile grip on their ad budget, media buyers must bring things into the light, get an outside expert to sign off, tap into blockchain’s potential, and stick to industry-tested best practices. Let’s build a transparent digital advertising space where everyone wins – from brands showcasing their products to consumers getting relevant ads.