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Know Your Community: Grand Rapids Demographics & Statistics

If you’re a small business owner in Grand Rapids, here’s an opportunity to get to know your neighbors– in a slightly different way than just shaking their hands. 

Here are some in-depth demographics for all of the neighborhoods in the Grand Rapids, Michigan area. We’ll be taking a look at things like the population density, how many businesses are in each, purchases by residents (in dollars), sales by businesses (in dollars), per capita income and much, much more. 

By taking a closer look at these numbers, you can get a clearer picture of your potential customer base. In some cases, these numbers can also be eye-opening. It’s easy to judge an area without truly knowing the in-depth details. If you come across an area you think you have figured out, read a little more carefully. Do you have to update your current idea of the demographic information? 

Additionally, some businesses can use numbers listed here that would be harder to find anywhere else. For instance, are you selling home insurance? Then knowing how many people own their homes versus renting can be a game-changer. Or are you selling home security systems? Knowing the crime rate can be the exact info you need to break into a new market.

Who is your ideal customer? Keep that in mind as you read through some of these demographics. Try to identify some of the places you’re missing market share and consider how you’ll reach them.

Demographics for the Neighborhoods in Grand Rapids, MI

Alger Heights demographic information Grand Rapids

Alger Heights

Total Population4,440
Population Density (per sq mile)5,097.30
% Population under 18 years old28.80%
Number of Distinct Businesses118
Purchases by Residents in Dollars72,414,244
Sales by Businesses in Dollars27,164,110
% High School Diploma or GED Equivalent Only40.50%
Per Capita Income25,814
% Owners Spending 30%+ Income on Housing16.70%
% Renters Spending 30%+ Income on Housing53.00%
% Below Poverty8.80%
% Below 150% Poverty21.50%
Total Civilians Unemployed86
% Civilians Unemployed3.50%
Total Number of Housing Sales47
Average Sale Price103,157.38
Housing Sales Rate per 1002.91
Total Housing Units1,798
Total Residential Properties1,614
Housing Density (per sq mile)2,218.40
Homeownership Rate76
% Owner Occupied Housing Units75.20%
% Renter Occupied Units22.90%
% Vacant Housing Units1.70%
Blight Rate per 1000.06
Nuisances per 1007.81
% Black or African American22.60%
% Hispanic or Latino11.20%
% White62.30%
Total Registered Voters3,297
% Voter Turnout71.40%
Crime Rate (per 1,000 people)84.5

Baxter Grand Rapids

Baxter

Total Population2,499
Population Density (per sq mile)9,675.60
% Population under 18 years old32.90%
Number of Distinct Businesses53
Purchases by Residents in Dollars33,669,987
Sales by Businesses in Dollars8,554,504
% High School Diploma or GED Equivalent Only48.50%
Per Capita Income13,866
% Owners Spending 30%+ Income on Housing21.00%
% Renters Spending 30%+ Income on Housing55.50%
% Below Poverty39.00%
% Below 150% Poverty53.40%
Total Civilians Unemployed113
% Civilians Unemployed10.10%
Total Number of Housing Sales5
Average Sale Price47,113.20
Housing Sales Rate per 1000.66
Total Housing Units909
Total Residential Properties762
Housing Density (per sq mile)4,003.60
Homeownership Rate46.4
% Owner Occupied Housing Units34.00%
% Renter Occupied Units54.60%
% Vacant Housing Units14.10%
Blight Rate per 1003.28
Nuisances per 10033.46
% Black or African American52.70%
% Hispanic or Latino8.30%
% White32.50%
Total Registered Voters1,986
% Voter Turnout48.80%
Crime Rate (per 1,000 people)246.8

Bellknap Grand Rapids

Belknap Lookout

Total Population4,004
Population Density (per sq mile)5,528.40
% Population under 18 years old23.20%
Number of Distinct Businesses202
Purchases by Residents in Dollars69,400,668
Sales by Businesses in Dollars28,807,604
% High School Diploma or GED Equivalent Only40.60%
Per Capita Income28,636
% Owners Spending 30%+ Income on Housing21.50%
% Renters Spending 30%+ Income on Housing42.30%
% Below Poverty35.10%
% Below 150% Poverty46.10%
Total Civilians Unemployed190
% Civilians Unemployed7.80%
Total Number of Housing Sales26
Average Sale Price140,374.81
Housing Sales Rate per 1002.55
Total Housing Units2,031
Total Residential Properties1,020
Housing Density (per sq mile)2,733.30
Homeownership Rate32.3
% Owner Occupied Housing Units26.50%
% Renter Occupied Units64.20%
% Vacant Housing Units9.20%
Blight Rate per 1000.69
Nuisances per 10036.47
% Black or African American14.20%
% Hispanic or Latino20.80%
% White58.20%
Total Registered Voters2,860
% Voter Turnout54.90%
Crime Rate (per 1,000 people)159.4

Black Hills Grand Rapids

Black Hills

Total Population1,158
Population Density (per sq mile)1,324.70
% Population under 18 years old44.10%
Number of Distinct Businesses65
Purchases by Residents in Dollars20,161,839
Sales by Businesses in Dollars116,842,149
% High School Diploma or GED Equivalent Only57.50%
Per Capita Income9,954
% Owners Spending  30%+ Income on Housing15.80%
% Renters Spending  30%+ Income on Housing32.30%
% Below Poverty36.60%
% Below 150% Poverty52.70%
Total Civilians Unemployed111
% Civilians Unemployed23.70%
Total Number of Housing Sales4
Average Sale Price27,875.00
Housing Sales Rate per 1001.52
Total Housing Units370
Total Residential Properties264
Housing Density (per sq mile)437.2
Homeownership Rate51.7
% Owner Occupied Housing Units45.10%
% Renter Occupied Units43.20%
% Vacant Housing Units11.60%
Blight Rate per 1000.38
Nuisances per 10036.74
% Black or African American21.00%
% Hispanic or Latino52.40%
% White18.00%
Total Registered Voters665
% Voter Turnout47.10%
Crime Rate (per 1,000 people)115.7

Creston Grand Rapids, MI

Creston

Total Population13,377
Population Density (per sq mile)5,005.20
% Population under 18 years old23.10%
Number of Distinct Businesses343
Purchases by Residents in Dollars217,607,424
Sales by Businesses in Dollars113,932,466
% High School Diploma or GED Equivalent Only49.30%
Per Capita Income23,946
% Owners Spending 30%+ Income on Housing18.30%
% Renters Spending 30%+ Income on Housing51.00%
% Below Poverty23.70%
% Below 150% Poverty32.90%
Total Civilians Unemployed553
% Civilians Unemployed7.20%
Total Number of Housing Sales110
Average Sale Price109,113.12
Housing Sales Rate per 1002.28
Total Housing Units5,726
Total Residential Properties4,827
Housing Density (per sq mile)2,217.60
Homeownership Rate68.8
% Owner Occupied Housing Units60.90%
% Renter Occupied Units32.70%
% Vacant Housing Units6.40%
Blight Rate per 1000.41
Nuisances per 10014.69
% Black or African American13.40%
% Hispanic or Latino7.70%
% White73.70%
Total Registered Voters10,336
% Voter Turnout66.60%
Crime Rate (per 1,000 people)93.3

Downtown Grand Rapids, MI

Downtown

Total Population729
Population Density (per sq mile)3,271.50
% Population under 18 years old2.30%
Number of Distinct Businesses823
Purchases by Residents in Dollars29,816,672
Sales by Businesses in Dollars267,301,881
% High School Diploma or GED Equivalent Only22.90%
Per Capita Income127,310
% Owners Spending  30%+ Income on Housing1.20%
% Renters Spending  30%+ Income on Housing50.40%
% Below Poverty12.80%
% Below 150% Poverty16.70%
Total Civilians Unemployed8
% Civilians Unemployed1.50%
Total Number of Housing Sales1
Average Sale Price268,000.00
Housing Sales Rate per 1005.56
Total Housing Units746
Total Residential Properties18
Housing Density (per sq mile)2,634.60
Homeownership Rate23.5
% Owner Occupied Housing Units24.10%
% Renter Occupied Units42.70%
% Vacant Housing Units34.20%
Blight Rate per 1000
Nuisances per 1000
% Black or African American1.70%
% Hispanic or Latino7.00%
% White84.60%
Total Registered Voters533
% Voter Turnout73.90%
Crime Rate (per 1,000 people)598.9

East Hills, Grand Rapids, MI

East Hills

Total Population3,844
Population Density (per sq mile)9,266.50
% Population under 18 years old12.60%
Number of Distinct Businesses139
Purchases by Residents in Dollars54,600,279
Sales by Businesses in Dollars26,043,861
% High School Diploma or GED Equivalent Only30.80%
Per Capita Income28,193
% Owners Spending  30%+ Income on Housing4.50%
% Renters Spending  30%+ Income on Housing44.00%
% Below Poverty28.10%
% Below 150% Poverty37.70%
Total Civilians Unemployed198
% Civilians Unemployed7.60%
Total Number of Housing Sales28
Average Sale Price137,162.43
Housing Sales Rate per 1002.69
Total Housing Units1,825
Total Residential Properties1,041
Housing Density (per sq mile)4,920.50
Homeownership Rate33
% Owner Occupied Housing Units28.70%
% Renter Occupied Units58.40%
% Vacant Housing Units12.90%
Blight Rate per 1000.86
Nuisances per 10014.99
% Black or African American15.60%
% Hispanic or Latino14.40%
% White65.00%
Total Registered Voters2,917
% Voter Turnout68.70%
Crime Rate (per 1,000 people)81.3

Eastern Burton, Grand Rapids MI

Eastern Burton

Total Population972
Population Density (per sq mile)7,852.40
% Population under 18 years old28.20%
Number of Distinct Businesses42
Purchases by Residents in Dollars17,046,296
Sales by Businesses in Dollars3,014,279
% High School Diploma or GED Equivalent Only46.50%
Per Capita Income14,528
% Owners Spending  30%+ Income on Housing35.50%
% Renters Spending  30%+ Income on Housing76.70%
% Below Poverty30.80%
% Below 150% Poverty47.60%
Total Civilians Unemployed25
% Civilians Unemployed5.10%
Total Number of Housing Sales9
Average Sale Price72,744.11
Housing Sales Rate per 1002.08
Total Housing Units431
Total Residential Properties432
Housing Density (per sq mile)3,068.00
Homeownership Rate70.1
% Owner Occupied Housing Units53.80%
% Renter Occupied Units32.90%
% Vacant Housing Units15.50%
Blight Rate per 1000.23
Nuisances per 1009.26
% Black or African American56.00%
% Hispanic or Latino11.50%
% White28.00%
Total Registered Voters913
% Voter Turnout57.80%
Crime Rate (per 1,000 people)118.8

Eastgate, Grand Rapids, MI

Eastgate

Total Population1,659
Population Density (per sq mile)5,401.60
% Population under 18 years old21.40%
Number of Distinct Businesses22
Purchases by Residents in Dollars39,094,966
Sales by Businesses in Dollars1,483,652
% High School Diploma or GED Equivalent Only33.50%
Per Capita Income27,581
% Owners Spending  30%+ Income on Housing19.00%
% Renters Spending  30%+ Income on Housing33.20%
% Below Poverty9.90%
% Below 150% Poverty15.20%
Total Civilians Unemployed57
% Civilians Unemployed6.10%
Total Number of Housing Sales12
Average Sale Price128,252.50
Housing Sales Rate per 1002.12
Total Housing Units766
Total Residential Properties567
Housing Density (per sq mile)2,573.00
Homeownership Rate71.5
% Owner Occupied Housing Units72.80%
% Renter Occupied Units17.80%
% Vacant Housing Units0.90%
Blight Rate per 1000.18
Nuisances per 1002.47
% Black or African American18.00%
% Hispanic or Latino5.10%
% White72.00%
Total Registered Voters1,443
% Voter Turnout77.40%
Crime Rate (per 1,000 people)26.5

Eastown, Grand Rapids, MI

Eastown

Total Population5,215
Population Density (per sq mile)8,778.90
% Population under 18 years old15.20%
Number of Distinct Businesses172
Purchases by Residents in Dollars98,613,892
Sales by Businesses in Dollars39,027,018
% High School Diploma or GED Equivalent Only32.00%
Per Capita Income25,202
% Owners Spending  30%+ Income on Housing15.80%
% Renters Spending  30%+ Income on Housing37.10%
% Below Poverty14.60%
% Below 150% Poverty26.40%
Total Civilians Unemployed262
% Civilians Unemployed7.90%
Total Number of Housing Sales21
Average Sale Price133,794.29
Housing Sales Rate per 1001.63
Total Housing Units1,818
Total Residential Properties1,290
Housing Density (per sq mile)3,268.10
Homeownership Rate51.1
% Owner Occupied Housing Units49.80%
% Renter Occupied Units36.50%
% Vacant Housing Units9.30%
Blight Rate per 1000.47
Nuisances per 10014.42
% Black or African American15.70%
% Hispanic or Latino2.50%
% White76.90%
Total Registered Voters3,748
% Voter Turnout68.90%
Crime Rate (per 1,000 people)86.7

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Fulton Heights, Grand Rapids, MI

Fulton Heights

Total Population1,773
Population Density (per sq mile)4,827.60
% Population under 18 years old17.90%
Number of Distinct Businesses70
Purchases by Residents in Dollars15,866,183
Sales by Businesses in Dollars24,222,653
% High School Diploma or GED Equivalent Only26.40%
Per Capita Income32,442
% Owners Spending  30%+ Income on Housing18.40%
% Renters Spending  30%+ Income on Housing31.90%
% Below Poverty13.10%
% Below 150% Poverty18.10%
Total Civilians Unemployed60
% Civilians Unemployed5.00%
Total Number of Housing Sales10
Average Sale Price141,075.00
Housing Sales Rate per 1001.33
Total Housing Units766
Total Residential Properties752
Housing Density (per sq mile)2,117.60
Homeownership Rate82.9
% Owner Occupied Housing Units85.10%
% Renter Occupied Units15.10%
% Vacant Housing Units0.00%
Blight Rate per 1000.27
Nuisances per 1005.05
% Black or African American5.20%
% Hispanic or Latino3.40%
% White86.60%
Total Registered Voters1,427
% Voter Turnout79.90%
Crime Rate (per 1,000 people)75.5

Garfield Park, Grand Rapids, MI

Garfield Park

Total Population17,630
Population Density (per sq mile)6,431.30
% Population under 18 years old35.10%
Number of Distinct Businesses371
Purchases by Residents in Dollars189,455,418
Sales by Businesses in Dollars191,465,898
% High School Diploma or GED Equivalent Only41.80%
Per Capita Income14,651
% Owners Spending 30%+ Income on Housing17.80%
% Renters Spending  30%+ Income on Housing57.90%
% Below Poverty31.70%
% Below 150% Poverty47.50%
Total Civilians Unemployed794
% Civilians Unemployed9.70%
Total Number of Housing Sales74
Average Sale Price76,252.99
Housing Sales Rate per 1001.6
Total Housing Units5,384
Total Residential Properties4,638
Housing Density (per sq mile)2,205.40
Homeownership Rate66
% Owner Occupied Housing Units56.60%
% Renter Occupied Units35.70%
% Vacant Housing Units7.60%
Blight Rate per 1001.36
Nuisances per 10038.4
% Black or African American22.20%
% Hispanic or Latino50.10%
% White23.80%
Total Registered Voters9,061
% Voter Turnout56.70%
Crime Rate (per 1,000 people)142.3

Grandville, Grand Rapids, MI

Grandville

Total Population2,548
Population Density (per sq mile)5,631.80
% Population under 18 years old43.40%
Number of Distinct Businesses83
Purchases by Residents in Dollars19,358,106
Sales by Businesses in Dollars27,209,404
% High School Diploma or GED Equivalent Only39.00%
Per Capita Income10,100
% Owners Spending  30%+ Income on Housing14.10%
% Renters Spending 30%+ Income on Housing44.70%
% Below Poverty45.00%
% Below 150% Poverty66.10%
Total Civilians Unemployed86
% Civilians Unemployed8.70%
Total Number of Housing Sales4
Average Sale Price51,520.25
Housing Sales Rate per 1000.85
Total Housing Units686
Total Residential Properties469
Housing Density (per sq mile)1,603.80
Homeownership Rate40.1
% Owner Occupied Housing Units19.80%
% Renter Occupied Units67.70%
% Vacant Housing Units13.50%
Blight Rate per 1001.28
Nuisances per 10057.78
% Black or African American11.30%
% Hispanic or Latino74.80%
% White7.70%
Total Registered Voters860
% Voter Turnout41.50%
Crime Rate (per 1,000 people)116.8

Heritage Hill, Grand Rapids, MI

Heritage Hill

Total Population4,462
Population Density (per sq mile)8,737.00
% Population under 18 years old8.10%
Number of Distinct Businesses148
Purchases by Residents in Dollars62,766,671
Sales by Businesses in Dollars33,158,944
% High School Diploma or GED Equivalent Only28.90%
Per Capita Income32,306
% Owners Spending 30%+ Income on Housing10.10%
% Renters Spending 30%+ Income on Housing40.40%
% Below Poverty23.50%
% Below 150% Poverty33.70%
Total Civilians Unemployed117
% Civilians Unemployed3.60%
Total Number of Housing Sales16
Average Sale Price230,018.75
Housing Sales Rate per 1002.16
Total Housing Units2,719
Total Residential Properties740
Housing Density (per sq mile)5,668.90
Homeownership Rate23.6
% Owner Occupied Housing Units24.50%
% Renter Occupied Units67.60%
% Vacant Housing Units6.50%
Blight Rate per 1000.14
Nuisances per 1005.41
% Black or African American12.30%
% Hispanic or Latino4.50%
% White80.70%
Total Registered Voters3,765
% Voter Turnout68.30%
Crime Rate (per 1,000 people)104.6

Highland Park, Grand Rapids, MI

Highland Park

Total Population3,358
Population Density (per sq mile)4,868.00
% Population under 18 years old19.70%
Number of Distinct Businesses47
Purchases by Residents in Dollars55,493,420
Sales by Businesses in Dollars6,274,751
% High School Diploma or GED Equivalent Only47.50%
Per Capita Income23,535
% Owners Spending 30%+ Income on Housing23.10%
% Renters Spending 30%+ Income on Housing48.30%
% Below Poverty14.50%
% Below 150% Poverty25.60%
Total Civilians Unemployed101
% Civilians Unemployed4.80%
Total Number of Housing Sales20
Average Sale Price91,867.85
Housing Sales Rate per 1001.7
Total Housing Units1,526
Total Residential Properties1,177
Housing Density (per sq mile)2,273.60
Homeownership Rate59.8
% Owner Occupied Housing Units56.20%
% Renter Occupied Units37.70%
% Vacant Housing Units6.10%
Blight Rate per 1000.17
Nuisances per 10014.19
% Black or African American12.70%
% Hispanic or Latino7.00%
% White72.80%
Total Registered Voters2,515
% Voter Turnout63.80%
Crime Rate (per 1,000 people)80.8

John Ball Park, Grand Rapids, MI

John Ball Park

Total Population10,676
Population Density (per sq mile)3,342.20
% Population under 18 years old20.60%
Number of Distinct Businesses381
Purchases by Residents in Dollars177,138,426
Sales by Businesses in Dollars75,431,603
% High School Diploma or GED Equivalent Only45.60%
Per Capita Income26,195
% Owners Spending 30%+ Income on Housing16.60%
% Renters Spending 30%+ Income on Housing56.00%
% Below Poverty25.10%
% Below 150% Poverty38.40%
Total Civilians Unemployed601
% Civilians Unemployed9.20%
Total Number of Housing Sales63
Average Sale Price87,054.33
Housing Sales Rate per 1002.02
Total Housing Units4,324
Total Residential Properties3,123
Housing Density (per sq mile)1,434.90
Homeownership Rate54.1
% Owner Occupied Housing Units45.40%
% Renter Occupied Units39.90%
% Vacant Housing Units14.80%
Blight Rate per 1000.93
Nuisances per 10024.5
% Black or African American8.10%
% Hispanic or Latino19.00%
% White66.60%
Total Registered Voters6,957
% Voter Turnout58.40%
Crime Rate (per 1,000 people)171.7

Ken O Sha, Grand Rapids, MI

Ken O Sha

Total Population6,279
Population Density (per sq mile)3,039.80
% Population under 18 years old27.90%
Number of Distinct Businesses199
Purchases by Residents in Dollars92,801,438
Sales by Businesses in Dollars183,627,602
% High School Diploma or GED Equivalent Only43.30%
Per Capita Income20,868
% Owners Spending 30%+ Income on Housing18.10%
% Renters Spending  30%+ Income on Housing52.90%
% Below Poverty12.30%
% Below 150% Poverty32.30%
Total Civilians Unemployed291
% Civilians Unemployed8.80%
Total Number of Housing Sales31
Average Sale Price115,968.19
Housing Sales Rate per 1002.65
Total Housing Units2,324
Total Residential Properties1,171
Housing Density (per sq mile)1,274.40
Homeownership Rate47
% Owner Occupied Housing Units51.90%
% Renter Occupied Units44.80%
% Vacant Housing Units3.40%
Blight Rate per 1000
Nuisances per 1005.21
% Black or African American38.90%
% Hispanic or Latino5.70%
% White42.70%
Total Registered Voters3,669
% Voter Turnout61.30%
Crime Rate (per 1,000 people)167.2

Lake Eastbrook , Grand Rapids, MI

Lake Eastbrook

Total Population4,608
Population Density (per sq mile)4,584.80
% Population under 18 years old27.70%
Number of Distinct Businesses308
Purchases by Residents in Dollars83,529,555
Sales by Businesses in Dollars176,848,781
% High School Diploma or GED Equivalent Only43.70%
Per Capita Income16,984
% Owners Spending 30%+ Income on Housing29.70%
% Renters Spending 30%+ Income on Housing55.10%
% Below Poverty30.80%
% Below 150% Poverty52.70%
Total Civilians Unemployed272
% Civilians Unemployed13.20%
Total Number of Housing Sales3
Average Sale Price0
Housing Sales Rate per 1009.38
Total Housing Units1,879
Total Residential Properties32
Housing Density (per sq mile)2,161.40
Homeownership Rate2.5
% Owner Occupied Housing Units7.80%
% Renter Occupied Units87.00%
% Vacant Housing Units6.20%
Blight Rate per 1000
Nuisances per 1006.25
% Black or African American40.70%
% Hispanic or Latino9.30%
% White42.60%
Total Registered Voters2,023
% Voter Turnout59.40%
Crime Rate (per 1,000 people)104.3

Leffingwell Twin, Grand Rapids, MI

Leffingwell Twin

Total Population1,330
Population Density (per sq mile)902.8
% Population under 18 years old20.50%
Number of Distinct Businesses155
Purchases by Residents in Dollars202,348,878
Sales by Businesses in Dollars189,355,147
% High School Diploma or GED Equivalent Only28.60%
Per Capita Income43,538
% Owners Spending 30%+ Income on Housing9.50%
% Renters Spending 30%+ Income on Housing54.80%
% Below Poverty4.60%
% Below 150% Poverty5.10%
Total Civilians Unemployed42
% Civilians Unemployed5.80%
Total Number of Housing Sales2
Average Sale Price149,500.00
Housing Sales Rate per 1001.44
Total Housing Units305
Total Residential Properties139
Housing Density (per sq mile)222.1
Homeownership Rate77.3
% Owner Occupied Housing Units67.80%
% Renter Occupied Units9.50%
% Vacant Housing Units5.50%
Blight Rate per 1000
Nuisances per 1002.88
% Black or African American2.50%
% Hispanic or Latino2.20%
% White89.10%
Total Registered Voters513
% Voter Turnout73.70%
Crime Rate (per 1,000 people)147.9

Michigan Oak, Grand Rapids, MI

Michigan Oaks

Total Population2,188
Population Density (per sq mile)1,279.70
% Population under 18 years old16.10%
Number of Distinct Businesses132
Purchases by Residents in Dollars46,163,644
Sales by Businesses in Dollars36,681,724
% High School Diploma or GED Equivalent Only24.90%
Per Capita Income36,282
% Owners Spending 30%+ Income on Housing10.40%
% Renters Spending 30%+ Income on Housing31.10%
% Below Poverty12.00%
% Below 150% Poverty16.30%
Total Civilians Unemployed38
% Civilians Unemployed3.20%
Total Number of Housing Sales15
Average Sale Price211,137.20
Housing Sales Rate per 1002.18
Total Housing Units936
Total Residential Properties689
Housing Density (per sq mile)602.7
Homeownership Rate71.4
% Owner Occupied Housing Units66.80%
% Renter Occupied Units28.20%
% Vacant Housing Units5.00%
Blight Rate per 1000
Nuisances per 1001.89
% Black or African American2.20%
% Hispanic or Latino1.90%
% White92.30%
Total Registered Voters1,835
% Voter Turnout81.80%
Crime Rate (per 1,000 people)26.9

Midtown, Grand Rapids, MI

Midtown

Total Population4,331
Population Density (per sq mile)7,092.10
% Population under 18 years old13.90%
Number of Distinct Businesses155
Purchases by Residents in Dollars67,366,147
Sales by Businesses in Dollars33,704,358
% High School Diploma or GED Equivalent Only43.30%
Per Capita Income24,829
% Owners Spending 30%+ Income on Housing12.20%
% Renters Spending  30%+ Income on Housing46.50%
% Below Poverty30.10%
% Below 150% Poverty42.70%
Total Civilians Unemployed151
% Civilians Unemployed4.90%
Total Number of Housing Sales27
Average Sale Price112,893.67
Housing Sales Rate per 1002.03
Total Housing Units1,935
Total Residential Properties1,329
Housing Density (per sq mile)3,403.90
Homeownership Rate46.4
% Owner Occupied Housing Units44.00%
% Renter Occupied Units54.20%
% Vacant Housing Units5.60%
Blight Rate per 1000.75
Nuisances per 10019.34
% Black or African American10.30%
% Hispanic or Latino10.00%
% White73.50%
Total Registered Voters3,053
% Voter Turnout62.80%
Crime Rate (per 1,000 people)105.5

Millbank, Grand Rapids, MI

Millbank

Total Population5,744
Population Density (per sq mile)4,222.80
% Population under 18 years old24.40%
Number of Distinct Businesses131
Purchases by Residents in Dollars109,949,686
Sales by Businesses in Dollars221,034,502
% High School Diploma or GED Equivalent Only37.60%
Per Capita Income26,535
% Owners Spending 30%+ Income on Housing12.80%
% Renters Spending  30%+ Income on Housing67.90%
% Below Poverty16.60%
% Below 150% Poverty33.20%
Total Civilians Unemployed240
% Civilians Unemployed8.60%
Total Number of Housing Sales21
Average Sale Price139,774.38
Housing Sales Rate per 1001.85
Total Housing Units2,255
Total Residential Properties1,137
Housing Density (per sq mile)1,728.90
Homeownership Rate63.7
% Owner Occupied Housing Units55.10%
% Renter Occupied Units40.90%
% Vacant Housing Units6.80%
Blight Rate per 1000.18
Nuisances per 1002.73
% Black or African American21.30%
% Hispanic or Latino4.70%
% White60.30%
Total Registered Voters4,063
% Voter Turnout74.20%
Crime Rate (per 1,000 people)50.5

North End, Grand Rapids, MI

North End

Total Population6,823
Population Density (per sq mile)3,317.30
% Population under 18 years old19.80%
Number of Distinct Businesses159
Purchases by Residents in Dollars158,887,639
Sales by Businesses in Dollars32,582,461
% High School Diploma or GED Equivalent Only43.40%
Per Capita Income29,632
% Owners Spending 30%+ Income on Housing10.50%
% Renters Spending 30%+ Income on Housing41.00%
% Below Poverty8.00%
% Below 150% Poverty17.70%
Total Civilians Unemployed172
% Civilians Unemployed4.20%
Total Number of Housing Sales45
Average Sale Price117,971.49
Housing Sales Rate per 1001.9
Total Housing Units3,380
Total Residential Properties2,367
Housing Density (per sq mile)1,645.30
Homeownership Rate73.9
% Owner Occupied Housing Units70.90%
% Renter Occupied Units21.50%
% Vacant Housing Units3.60%
Blight Rate per 1000.04
Nuisances per 1003.13
% Black or African American1.80%
% Hispanic or Latino2.40%
% White87.00%
Total Registered Voters5,564
% Voter Turnout75.10%
Crime Rate (per 1,000 people)26.2

Northeast, Grand Rapids, MI

Northeast

Total Population10,049
Population Density (per sq mile)3,542.80
% Population under 18 years old22.90%
Number of Distinct Businesses298
Purchases by Residents in Dollars172,894,421
Sales by Businesses in Dollars79,407,545
% High School Diploma or GED Equivalent Only45.10%
Per Capita Income21,718
% Owners Spending 30%+ Income on Housing17.00%
% Renters Spending  30%+ Income on Housing60.30%
% Below Poverty16.50%
% Below 150% Poverty31.20%
Total Civilians Unemployed65
% Civilians Unemployed1.50%
Total Number of Housing Sales34
Average Sale Price129,608.68
Housing Sales Rate per 1001.71
Total Housing Units4,205
Total Residential Properties1,992
Housing Density (per sq mile)1,442.40
Homeownership Rate50.2
% Owner Occupied Housing Units46.90%
% Renter Occupied Units49.10%
% Vacant Housing Units3.80%
Blight Rate per 1000.05
Nuisances per 1003.71
% Black or African American29.40%
% Hispanic or Latino4.40%
% White61.20%
Total Registered Voters6,854
% Voter Turnout68.40%
Crime Rate (per 1,000 people)73.5

North Park, Grand Rapids, MI

North Park

Total Population5,235
Population Density (per sq mile)3,078.50
% Population under 18 years old19.60%
Number of Distinct Businesses137
Purchases by Residents in Dollars94,264,938
Sales by Businesses in Dollars58,635,100
% High School Diploma or GED Equivalent Only59.10%
Per Capita Income22,694
% Owners Spending  30%+ Income on Housing12.40%
% Renters Spending  30%+ Income on Housing51.80%
% Below Poverty9.60%
% Below 150% Poverty21.10%
Total Civilians Unemployed162
% Civilians Unemployed6.70%
Total Number of Housing Sales21
Average Sale Price110,177.95
Housing Sales Rate per 1001.54
Total Housing Units1,892
Total Residential Properties1,364
Housing Density (per sq mile)1,268.10
Homeownership Rate65.2
% Owner Occupied Housing Units66.00%
% Renter Occupied Units27.00%
% Vacant Housing Units4.40%
Blight Rate per 1000.15
Nuisances per 1002.86
% Black or African American8.90%
% Hispanic or Latino5.50%
% White81.40%
Total Registered Voters3,344
% Voter Turnout68.20%
Crime Rate (per 1,000 people)37.3

Oldtown Heartside, Grand Rapids, MI

Oldtown Heartside

Total Population2,140
Population Density (per sq mile)4,575.60
% Population under 18 years old6.10%
Number of Distinct Businesses435
Purchases by Residents in Dollars50,956,941
Sales by Businesses in Dollars132,360,040
% High School Diploma or GED Equivalent Only31.90%
Per Capita Income31,085
% Owners Spending 30%+ Income on Housing8.70%
% Renters Spending 30%+ Income on Housing41.80%
% Below Poverty43.40%
% Below 150% Poverty52.20%
Total Civilians Unemployed205
% Civilians Unemployed14.40%
Total Number of Housing Sales0
Average Sale Price0
Housing Sales Rate per 1000
Total Housing Units1,488
Total Residential Properties12
Housing Density (per sq mile)2,752.30
Homeownership Rate3.6
% Owner Occupied Housing Units6.40%
% Renter Occupied Units83.20%
% Vacant Housing Units4.50%
Blight Rate per 1000
Nuisances per 1008.33
% Black or African American18.50%
% Hispanic or Latino6.70%
% White71.50%
Total Registered Voters2,648
% Voter Turnout41.20%
Crime Rate (per 1,000 people)452.1

Ottawa Hills, Grand Rapids, MI

Ottawa Hills

Total Population800
Population Density (per sq mile)6,108.50
% Population under 18 years old23.50%
Number of Distinct Businesses15
Purchases by Residents in Dollars11,048,079
Sales by Businesses in Dollars6,612,086
% High School Diploma or GED Equivalent Only32.70%
Per Capita Income29,378
% Owners Spending 30%+ Income on Housing13.20%
% Renters Spending 30%+ Income on Housing68.50%
% Below Poverty7.10%
% Below 150% Poverty25.70%
Total Civilians Unemployed25
% Civilians Unemployed7.10%
Total Number of Housing Sales9
Average Sale Price246,933.33
Housing Sales Rate per 1003.52
Total Housing Units255
Total Residential Properties256
Housing Density (per sq mile)2,093.10
Homeownership Rate95.4
% Owner Occupied Housing Units82.00%
% Renter Occupied Units30.70%
% Vacant Housing Units6.90%
Blight Rate per 1000
Nuisances per 1000.39
% Black or African American20.70%
% Hispanic or Latino5.60%
% White69.70%
Total Registered Voters612
% Voter Turnout82.70%
Crime Rate (per 1,000 people)37.8

Richmond Oakleigh, Grand Rapids, MI

Richmond Oakleigh

Total Population4,828
Population Density (per sq mile)2,107.10
% Population under 18 years old19.90%
Number of Distinct Businesses96
Purchases by Residents in Dollars138,592,474
Sales by Businesses in Dollars21,680,259
% High School Diploma or GED Equivalent Only45.10%
Per Capita Income37,359
% Owners Spending 30%+ Income on Housing9.90%
% Renters Spending 30%+ Income on Housing42.50%
% Below Poverty5.90%
% Below 150% Poverty8.20%
Total Civilians Unemployed116
% Civilians Unemployed4.60%
Total Number of Housing Sales33
Average Sale Price133,521.94
Housing Sales Rate per 1002.07
Total Housing Units2,076
Total Residential Properties1,595
Housing Density (per sq mile)888.9
Homeownership Rate89.7
% Owner Occupied Housing Units88.20%
% Renter Occupied Units7.60%
% Vacant Housing Units4.10%
Blight Rate per 1000
Nuisances per 1002.38
% Black or African American1.10%
% Hispanic or Latino5.90%
% White91.60%
Total Registered Voters3,604
% Voter Turnout81.20%
Crime Rate (per 1,000 people)15.5

Ridgemoor Park, Grand Rapids, MI

Ridgemoor Park

Total Population7,797
Population Density (per sq mile)4,307.40
% Population under 18 years old10.30%
Number of Distinct Businesses311
Purchases by Residents in Dollars211,617,572
Sales by Businesses in Dollars1,266,437,048
% High School Diploma or GED Equivalent Only40.90%
Per Capita Income28,544
% Owners Spending 30%+ Income on Housing7.60%
% Renters Spending 30%+ Income on Housing50.90%
% Below Poverty13.50%
% Below 150% Poverty19.60%
Total Civilians Unemployed338
% Civilians Unemployed7.30%
Total Number of Housing Sales26
Average Sale Price165,287.35
Housing Sales Rate per 1001.89
Total Housing Units2,565
Total Residential Properties1,375
Housing Density (per sq mile)1,553.10
Homeownership Rate59.3
% Owner Occupied Housing Units52.50%
% Renter Occupied Units41.70%
% Vacant Housing Units6.10%
Blight Rate per 1000.07
Nuisances per 1001.31
% Black or African American11.50%
% Hispanic or Latino2.50%
% White81.10%
Total Registered Voters4,734
% Voter Turnout72.70%
Crime Rate (per 1,000 people)38.1

Roosevelt Park, Grand Rapids, MI

Roosevelt Park

Total Population4,032
Population Density (per sq mile)8,323.50
% Population under 18 years old39.20%
Number of Distinct Businesses74
Purchases by Residents in Dollars67,529,311
Sales by Businesses in Dollars127,457,399
% High School Diploma or GED Equivalent Only36.50%
Per Capita Income10,509
% Owners Spending 30%+ Income on Housing20.50%
% Renters Spending 30%+ Income on Housing67.20%
% Below Poverty43.70%
% Below 150% Poverty59.00%
Total Civilians Unemployed268
% Civilians Unemployed15.60%
Total Number of Housing Sales6
Average Sale Price44,903.00
Housing Sales Rate per 1000.72
Total Housing Units1,073
Total Residential Properties828
Housing Density (per sq mile)2,404.40
Homeownership Rate55.7
% Owner Occupied Housing Units40.60%
% Renter Occupied Units50.60%
% Vacant Housing Units7.70%
Blight Rate per 1000.97
Nuisances per 10064.25
% Black or African American12.10%
% Hispanic or Latino76.00%
% White9.00%
Total Registered Voters1,369
% Voter Turnout43.20%
Crime Rate (per 1,000 people)93.7

Shangrai Lai, Grand Rapids, MI

Shangrai Lai

Total Population1,562
Population Density (per sq mile)2,750.40
% Population under 18 years old18.40%
Number of Distinct Businesses90
Purchases by Residents in Dollars20,469,494
Sales by Businesses in Dollars34,518,559
% High School Diploma or GED Equivalent Only50.40%
Per Capita Income20,347
% Owners Spending 30%+ Income on Housing21.30%
% Renters Spending 30%+ Income on Housing47.30%
% Below Poverty14.50%
% Below 150% Poverty18.30%
Total Civilians Unemployed121
% Civilians Unemployed18.60%
Total Number of Housing Sales6
Average Sale Price126,925.00
Housing Sales Rate per 1001.89
Total Housing Units534
Total Residential Properties318
Housing Density (per sq mile)1,238.40
Homeownership Rate74.9
% Owner Occupied Housing Units65.30%
% Renter Occupied Units34.50%
% Vacant Housing Units0.00%
Blight Rate per 1000
Nuisances per 1002.52
% Black or African American37.80%
% Hispanic or Latino1.60%
% White54.60%
Total Registered Voters953
% Voter Turnout70.10%
Crime Rate (per 1,000 people)57.2

Shawmut Hills, Grand Rapids, MI

Shawmut Hills

Total Population9,404
Population Density (per sq mile)3,070.10
% Population under 18 years old17.20%
Number of Distinct Businesses159
Purchases by Residents in Dollars195,672,944
Sales by Businesses in Dollars112,219,026
% High School Diploma or GED Equivalent Only45.40%
Per Capita Income28,768
% Owners Spending 30%+ Income on Housing9.80%
% Renters Spending 30%+ Income on Housing52.00%
% Below Poverty10.40%
% Below 150% Poverty15.10%
Total Civilians Unemployed87
% Civilians Unemployed1.80%
Total Number of Housing Sales55
Average Sale Price123,423.47
Housing Sales Rate per 1001.74
Total Housing Units4,705
Total Residential Properties3,152
Housing Density (per sq mile)1,512.10
Homeownership Rate67.7
% Owner Occupied Housing Units61.30%
% Renter Occupied Units32.40%
% Vacant Housing Units7.50%
Blight Rate per 1000.25
Nuisances per 1003.9
% Black or African American1.80%
% Hispanic or Latino1.20%
% White94.80%
Total Registered Voters7,890
% Voter Turnout76.30%
Crime Rate (per 1,000 people)34.3

Shawnee Park, Grand Rapids, MI

Shawnee Park

Total Population4,486
Population Density (per sq mile)3,157.10
% Population under 18 years old20.50%
Number of Distinct Businesses132
Purchases by Residents in Dollars89,156,157
Sales by Businesses in Dollars21,237,417
% High School Diploma or GED Equivalent Only30.90%
Per Capita Income27,168
% Owners Spending 30%+ Income on Housing21.00%
% Renters Spending  30%+ Income on Housing17.10%
% Below Poverty8.60%
% Below 150% Poverty15.40%
Total Civilians Unemployed157
% Civilians Unemployed6.40%
Total Number of Housing Sales19
Average Sale Price169,096.05
Housing Sales Rate per 1002.07
Total Housing Units1,915
Total Residential Properties919
Housing Density (per sq mile)1,520.80
Homeownership Rate64.9
% Owner Occupied Housing Units62.90%
% Renter Occupied Units28.40%
% Vacant Housing Units5.90%
Blight Rate per 1000
Nuisances per 1000.54
% Black or African American15.50%
% Hispanic or Latino2.80%
% White75.70%
Total Registered Voters3,451
% Voter Turnout73.60%
Crime Rate (per 1,000 people)42

Southeast, Grand Rapids, MI

Southeast Community

Total Population8,388
Population Density (per sq mile)6,625.10
% Population under 18 years old30.80%
Number of Distinct Businesses214
Purchases by Residents in Dollars98,354,430
Sales by Businesses in Dollars57,813,534
% High School Diploma or GED Equivalent Only53.00%
Per Capita Income15,706
% Owners Spending 30%+ Income on Housing14.50%
% Renters Spending 30%+ Income on Housing61.00%
% Below Poverty33.80%
% Below 150% Poverty51.90%
Total Civilians Unemployed504
% Civilians Unemployed12.70%
Total Number of Housing Sales30
Average Sale Price64,635.27
Housing Sales Rate per 1001.47
Total Housing Units3,128
Total Residential Properties2,047
Housing Density (per sq mile)2,658.50
Homeownership Rate41.9
% Owner Occupied Housing Units34.30%
% Renter Occupied Units52.80%
% Vacant Housing Units12.80%
Blight Rate per 1002.44
Nuisances per 10051.25
% Black or African American46.10%
% Hispanic or Latino23.10%
% White20.20%
Total Registered Voters5,971
% Voter Turnout47.80%
Crime Rate (per 1,000 people)255.6

Southeast End, Grand Rapids, MI

Southeast End

Total Population11,202
Population Density (per sq mile)7,295.50
% Population under 18 years old29.50%
Number of Distinct Businesses240
Purchases by Residents in Dollars150,958,035
Sales by Businesses in Dollars55,589,673
% High School Diploma or GED Equivalent Only49.00%
Per Capita Income19,105
% Owners Spending 30%+ Income on Housing19.00%
% Renters Spending 30%+ Income on Housing56.30%
% Below Poverty25.80%
% Below 150% Poverty40.60%
Total Civilians Unemployed630
% Civilians Unemployed11.70%
Total Number of Housing Sales77
Average Sale Price79,425.62
Housing Sales Rate per 1002.11
Total Housing Units4,389
Total Residential Properties3,653
Housing Density (per sq mile)2,982.60
Homeownership Rate66.6
% Owner Occupied Housing Units55.30%
% Renter Occupied Units39.80%
% Vacant Housing Units8.30%
Blight Rate per 1000.68
Nuisances per 10016.4
% Black or African American44.60%
% Hispanic or Latino8.60%
% White40.80%
Total Registered Voters8,478
% Voter Turnout59.20%
Crime Rate (per 1,000 people)127.1

Southwest, Grand Rapids, MI

Southwest

Total Population1,378
Population Density (per sq mile)2,127.40
% Population under 18 years old27.10%
Number of Distinct Businesses151
Purchases by Residents in Dollars20,545,184
Sales by Businesses in Dollars35,673,307
% High School Diploma or GED Equivalent Only48.40%
Per Capita Income15,754
% Owners Spending 30%+ Income on Housing16.80%
% Renters Spending 30%+ Income on Housing60.90%
% Below Poverty47.30%
% Below 150% Poverty69.30%
Total Civilians Unemployed87
% Civilians Unemployed15.90%
Total Number of Housing Sales2
Average Sale Price36,650.00
Housing Sales Rate per 1001.18
Total Housing Units596
Total Residential Properties170
Housing Density (per sq mile)822.3
Homeownership Rate26.1
% Owner Occupied Housing Units25.30%
% Renter Occupied Units65.10%
% Vacant Housing Units13.10%
Blight Rate per 1002.94
Nuisances per 10064.12
% Black or African American42.30%
% Hispanic or Latino32.40%
% White14.40%
Total Registered Voters672
% Voter Turnout45.50%
Crime Rate (per 1,000 people)313.3

West Grand, Grand Rapids, MI

West Grand

Total Population14,356
Population Density (per sq mile)5,694.90
% Population under 18 years old24.70%
Number of Distinct Businesses506
Purchases by Residents in Dollars217,817,968
Sales by Businesses in Dollars222,788,538
% High School Diploma or GED Equivalent Only54.20%
Per Capita Income18,455
% Owners Spending 30%+ Income on Housing15.00%
% Renters Spending 30%+ Income on Housing57.10%
% Below Poverty27.00%
% Below 150% Poverty45.40%
Total Civilians Unemployed408
% Civilians Unemployed5.10%
Total Number of Housing Sales97
Average Sale Price71,998.27
Housing Sales Rate per 1002.16
Total Housing Units6,260
Total Residential Properties4,487
Housing Density (per sq mile)2,397.30
Homeownership Rate53.4
% Owner Occupied Housing Units41.00%
% Renter Occupied Units44.00%
% Vacant Housing Units14.00%
Blight Rate per 1000.91
Nuisances per 10021.55
% Black or African American10.00%
% Hispanic or Latino19.80%
% White63.20%
Total Registered Voters9,393
% Voter Turnout55.00%
Crime Rate (per 1,000 people)161

Demographics Are Only One Piece of the Puzzle

When it comes to getting new customers, It’s important to know who you’re trying to reach– and this demographic information even goes a step further by showing you where you might be able to reach some new folks… but how are you going to try to reach them? Do you have a strategy?

Here at Good Rep Media, we not only have the power of demographics in our corner– we also know how to reach these people with your company’s message.

If you’re looking for a way to grow your company, and truly expand this year, let’s have a quick, zero-cost conversation. Schedule your free consultation here, and let’s see how Good Rep Can help you reach more Grand Rapids customers.

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Tim Kearney

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