If you’re a small business owner in Grand Rapids, here’s an opportunity to get to know your neighbors– in a slightly different way than just shaking their hands.
Here are some in-depth demographics for all of the neighborhoods in the Grand Rapids, Michigan area. We’ll be taking a look at things like the population density, how many businesses are in each, purchases by residents (in dollars), sales by businesses (in dollars), per capita income and much, much more.
By taking a closer look at these numbers, you can get a clearer picture of your potential customer base. In some cases, these numbers can also be eye-opening. It’s easy to judge an area without truly knowing the in-depth details. If you come across an area you think you have figured out, read a little more carefully. Do you have to update your current idea of the demographic information?
Additionally, some businesses can use numbers listed here that would be harder to find anywhere else. For instance, are you selling home insurance? Then knowing how many people own their homes versus renting can be a game-changer. Or are you selling home security systems? Knowing the crime rate can be the exact info you need to break into a new market.
Who is your ideal customer? Keep that in mind as you read through some of these demographics. Try to identify some of the places you’re missing market share and consider how you’ll reach them.
Demographics for the Neighborhoods in Grand Rapids, MI
Alger Heights
Total Population
4,440
Population Density (per sq mile)
5,097.30
% Population under 18 years old
28.80%
Number of Distinct Businesses
118
Purchases by Residents in Dollars
72,414,244
Sales by Businesses in Dollars
27,164,110
% High School Diploma or GED Equivalent Only
40.50%
Per Capita Income
25,814
% Owners Spending 30%+ Income on Housing
16.70%
% Renters Spending 30%+ Income on Housing
53.00%
% Below Poverty
8.80%
% Below 150% Poverty
21.50%
Total Civilians Unemployed
86
% Civilians Unemployed
3.50%
Total Number of Housing Sales
47
Average Sale Price
103,157.38
Housing Sales Rate per 100
2.91
Total Housing Units
1,798
Total Residential Properties
1,614
Housing Density (per sq mile)
2,218.40
Homeownership Rate
76
% Owner Occupied Housing Units
75.20%
% Renter Occupied Units
22.90%
% Vacant Housing Units
1.70%
Blight Rate per 100
0.06
Nuisances per 100
7.81
% Black or African American
22.60%
% Hispanic or Latino
11.20%
% White
62.30%
Total Registered Voters
3,297
% Voter Turnout
71.40%
Crime Rate (per 1,000 people)
84.5
Baxter
Total Population
2,499
Population Density (per sq mile)
9,675.60
% Population under 18 years old
32.90%
Number of Distinct Businesses
53
Purchases by Residents in Dollars
33,669,987
Sales by Businesses in Dollars
8,554,504
% High School Diploma or GED Equivalent Only
48.50%
Per Capita Income
13,866
% Owners Spending 30%+ Income on Housing
21.00%
% Renters Spending 30%+ Income on Housing
55.50%
% Below Poverty
39.00%
% Below 150% Poverty
53.40%
Total Civilians Unemployed
113
% Civilians Unemployed
10.10%
Total Number of Housing Sales
5
Average Sale Price
47,113.20
Housing Sales Rate per 100
0.66
Total Housing Units
909
Total Residential Properties
762
Housing Density (per sq mile)
4,003.60
Homeownership Rate
46.4
% Owner Occupied Housing Units
34.00%
% Renter Occupied Units
54.60%
% Vacant Housing Units
14.10%
Blight Rate per 100
3.28
Nuisances per 100
33.46
% Black or African American
52.70%
% Hispanic or Latino
8.30%
% White
32.50%
Total Registered Voters
1,986
% Voter Turnout
48.80%
Crime Rate (per 1,000 people)
246.8
Belknap Lookout
Total Population
4,004
Population Density (per sq mile)
5,528.40
% Population under 18 years old
23.20%
Number of Distinct Businesses
202
Purchases by Residents in Dollars
69,400,668
Sales by Businesses in Dollars
28,807,604
% High School Diploma or GED Equivalent Only
40.60%
Per Capita Income
28,636
% Owners Spending 30%+ Income on Housing
21.50%
% Renters Spending 30%+ Income on Housing
42.30%
% Below Poverty
35.10%
% Below 150% Poverty
46.10%
Total Civilians Unemployed
190
% Civilians Unemployed
7.80%
Total Number of Housing Sales
26
Average Sale Price
140,374.81
Housing Sales Rate per 100
2.55
Total Housing Units
2,031
Total Residential Properties
1,020
Housing Density (per sq mile)
2,733.30
Homeownership Rate
32.3
% Owner Occupied Housing Units
26.50%
% Renter Occupied Units
64.20%
% Vacant Housing Units
9.20%
Blight Rate per 100
0.69
Nuisances per 100
36.47
% Black or African American
14.20%
% Hispanic or Latino
20.80%
% White
58.20%
Total Registered Voters
2,860
% Voter Turnout
54.90%
Crime Rate (per 1,000 people)
159.4
Black Hills
Total Population
1,158
Population Density (per sq mile)
1,324.70
% Population under 18 years old
44.10%
Number of Distinct Businesses
65
Purchases by Residents in Dollars
20,161,839
Sales by Businesses in Dollars
116,842,149
% High School Diploma or GED Equivalent Only
57.50%
Per Capita Income
9,954
% Owners Spending 30%+ Income on Housing
15.80%
% Renters Spending 30%+ Income on Housing
32.30%
% Below Poverty
36.60%
% Below 150% Poverty
52.70%
Total Civilians Unemployed
111
% Civilians Unemployed
23.70%
Total Number of Housing Sales
4
Average Sale Price
27,875.00
Housing Sales Rate per 100
1.52
Total Housing Units
370
Total Residential Properties
264
Housing Density (per sq mile)
437.2
Homeownership Rate
51.7
% Owner Occupied Housing Units
45.10%
% Renter Occupied Units
43.20%
% Vacant Housing Units
11.60%
Blight Rate per 100
0.38
Nuisances per 100
36.74
% Black or African American
21.00%
% Hispanic or Latino
52.40%
% White
18.00%
Total Registered Voters
665
% Voter Turnout
47.10%
Crime Rate (per 1,000 people)
115.7
Creston
Total Population
13,377
Population Density (per sq mile)
5,005.20
% Population under 18 years old
23.10%
Number of Distinct Businesses
343
Purchases by Residents in Dollars
217,607,424
Sales by Businesses in Dollars
113,932,466
% High School Diploma or GED Equivalent Only
49.30%
Per Capita Income
23,946
% Owners Spending 30%+ Income on Housing
18.30%
% Renters Spending 30%+ Income on Housing
51.00%
% Below Poverty
23.70%
% Below 150% Poverty
32.90%
Total Civilians Unemployed
553
% Civilians Unemployed
7.20%
Total Number of Housing Sales
110
Average Sale Price
109,113.12
Housing Sales Rate per 100
2.28
Total Housing Units
5,726
Total Residential Properties
4,827
Housing Density (per sq mile)
2,217.60
Homeownership Rate
68.8
% Owner Occupied Housing Units
60.90%
% Renter Occupied Units
32.70%
% Vacant Housing Units
6.40%
Blight Rate per 100
0.41
Nuisances per 100
14.69
% Black or African American
13.40%
% Hispanic or Latino
7.70%
% White
73.70%
Total Registered Voters
10,336
% Voter Turnout
66.60%
Crime Rate (per 1,000 people)
93.3
Downtown
Total Population
729
Population Density (per sq mile)
3,271.50
% Population under 18 years old
2.30%
Number of Distinct Businesses
823
Purchases by Residents in Dollars
29,816,672
Sales by Businesses in Dollars
267,301,881
% High School Diploma or GED Equivalent Only
22.90%
Per Capita Income
127,310
% Owners Spending 30%+ Income on Housing
1.20%
% Renters Spending 30%+ Income on Housing
50.40%
% Below Poverty
12.80%
% Below 150% Poverty
16.70%
Total Civilians Unemployed
8
% Civilians Unemployed
1.50%
Total Number of Housing Sales
1
Average Sale Price
268,000.00
Housing Sales Rate per 100
5.56
Total Housing Units
746
Total Residential Properties
18
Housing Density (per sq mile)
2,634.60
Homeownership Rate
23.5
% Owner Occupied Housing Units
24.10%
% Renter Occupied Units
42.70%
% Vacant Housing Units
34.20%
Blight Rate per 100
0
Nuisances per 100
0
% Black or African American
1.70%
% Hispanic or Latino
7.00%
% White
84.60%
Total Registered Voters
533
% Voter Turnout
73.90%
Crime Rate (per 1,000 people)
598.9
East Hills
Total Population
3,844
Population Density (per sq mile)
9,266.50
% Population under 18 years old
12.60%
Number of Distinct Businesses
139
Purchases by Residents in Dollars
54,600,279
Sales by Businesses in Dollars
26,043,861
% High School Diploma or GED Equivalent Only
30.80%
Per Capita Income
28,193
% Owners Spending 30%+ Income on Housing
4.50%
% Renters Spending 30%+ Income on Housing
44.00%
% Below Poverty
28.10%
% Below 150% Poverty
37.70%
Total Civilians Unemployed
198
% Civilians Unemployed
7.60%
Total Number of Housing Sales
28
Average Sale Price
137,162.43
Housing Sales Rate per 100
2.69
Total Housing Units
1,825
Total Residential Properties
1,041
Housing Density (per sq mile)
4,920.50
Homeownership Rate
33
% Owner Occupied Housing Units
28.70%
% Renter Occupied Units
58.40%
% Vacant Housing Units
12.90%
Blight Rate per 100
0.86
Nuisances per 100
14.99
% Black or African American
15.60%
% Hispanic or Latino
14.40%
% White
65.00%
Total Registered Voters
2,917
% Voter Turnout
68.70%
Crime Rate (per 1,000 people)
81.3
Eastern Burton
Total Population
972
Population Density (per sq mile)
7,852.40
% Population under 18 years old
28.20%
Number of Distinct Businesses
42
Purchases by Residents in Dollars
17,046,296
Sales by Businesses in Dollars
3,014,279
% High School Diploma or GED Equivalent Only
46.50%
Per Capita Income
14,528
% Owners Spending 30%+ Income on Housing
35.50%
% Renters Spending 30%+ Income on Housing
76.70%
% Below Poverty
30.80%
% Below 150% Poverty
47.60%
Total Civilians Unemployed
25
% Civilians Unemployed
5.10%
Total Number of Housing Sales
9
Average Sale Price
72,744.11
Housing Sales Rate per 100
2.08
Total Housing Units
431
Total Residential Properties
432
Housing Density (per sq mile)
3,068.00
Homeownership Rate
70.1
% Owner Occupied Housing Units
53.80%
% Renter Occupied Units
32.90%
% Vacant Housing Units
15.50%
Blight Rate per 100
0.23
Nuisances per 100
9.26
% Black or African American
56.00%
% Hispanic or Latino
11.50%
% White
28.00%
Total Registered Voters
913
% Voter Turnout
57.80%
Crime Rate (per 1,000 people)
118.8
Eastgate
Total Population
1,659
Population Density (per sq mile)
5,401.60
% Population under 18 years old
21.40%
Number of Distinct Businesses
22
Purchases by Residents in Dollars
39,094,966
Sales by Businesses in Dollars
1,483,652
% High School Diploma or GED Equivalent Only
33.50%
Per Capita Income
27,581
% Owners Spending 30%+ Income on Housing
19.00%
% Renters Spending 30%+ Income on Housing
33.20%
% Below Poverty
9.90%
% Below 150% Poverty
15.20%
Total Civilians Unemployed
57
% Civilians Unemployed
6.10%
Total Number of Housing Sales
12
Average Sale Price
128,252.50
Housing Sales Rate per 100
2.12
Total Housing Units
766
Total Residential Properties
567
Housing Density (per sq mile)
2,573.00
Homeownership Rate
71.5
% Owner Occupied Housing Units
72.80%
% Renter Occupied Units
17.80%
% Vacant Housing Units
0.90%
Blight Rate per 100
0.18
Nuisances per 100
2.47
% Black or African American
18.00%
% Hispanic or Latino
5.10%
% White
72.00%
Total Registered Voters
1,443
% Voter Turnout
77.40%
Crime Rate (per 1,000 people)
26.5
Eastown
Total Population
5,215
Population Density (per sq mile)
8,778.90
% Population under 18 years old
15.20%
Number of Distinct Businesses
172
Purchases by Residents in Dollars
98,613,892
Sales by Businesses in Dollars
39,027,018
% High School Diploma or GED Equivalent Only
32.00%
Per Capita Income
25,202
% Owners Spending 30%+ Income on Housing
15.80%
% Renters Spending 30%+ Income on Housing
37.10%
% Below Poverty
14.60%
% Below 150% Poverty
26.40%
Total Civilians Unemployed
262
% Civilians Unemployed
7.90%
Total Number of Housing Sales
21
Average Sale Price
133,794.29
Housing Sales Rate per 100
1.63
Total Housing Units
1,818
Total Residential Properties
1,290
Housing Density (per sq mile)
3,268.10
Homeownership Rate
51.1
% Owner Occupied Housing Units
49.80%
% Renter Occupied Units
36.50%
% Vacant Housing Units
9.30%
Blight Rate per 100
0.47
Nuisances per 100
14.42
% Black or African American
15.70%
% Hispanic or Latino
2.50%
% White
76.90%
Total Registered Voters
3,748
% Voter Turnout
68.90%
Crime Rate (per 1,000 people)
86.7
Fulton Heights
Total Population
1,773
Population Density (per sq mile)
4,827.60
% Population under 18 years old
17.90%
Number of Distinct Businesses
70
Purchases by Residents in Dollars
15,866,183
Sales by Businesses in Dollars
24,222,653
% High School Diploma or GED Equivalent Only
26.40%
Per Capita Income
32,442
% Owners Spending 30%+ Income on Housing
18.40%
% Renters Spending 30%+ Income on Housing
31.90%
% Below Poverty
13.10%
% Below 150% Poverty
18.10%
Total Civilians Unemployed
60
% Civilians Unemployed
5.00%
Total Number of Housing Sales
10
Average Sale Price
141,075.00
Housing Sales Rate per 100
1.33
Total Housing Units
766
Total Residential Properties
752
Housing Density (per sq mile)
2,117.60
Homeownership Rate
82.9
% Owner Occupied Housing Units
85.10%
% Renter Occupied Units
15.10%
% Vacant Housing Units
0.00%
Blight Rate per 100
0.27
Nuisances per 100
5.05
% Black or African American
5.20%
% Hispanic or Latino
3.40%
% White
86.60%
Total Registered Voters
1,427
% Voter Turnout
79.90%
Crime Rate (per 1,000 people)
75.5
Garfield Park
Total Population
17,630
Population Density (per sq mile)
6,431.30
% Population under 18 years old
35.10%
Number of Distinct Businesses
371
Purchases by Residents in Dollars
189,455,418
Sales by Businesses in Dollars
191,465,898
% High School Diploma or GED Equivalent Only
41.80%
Per Capita Income
14,651
% Owners Spending 30%+ Income on Housing
17.80%
% Renters Spending 30%+ Income on Housing
57.90%
% Below Poverty
31.70%
% Below 150% Poverty
47.50%
Total Civilians Unemployed
794
% Civilians Unemployed
9.70%
Total Number of Housing Sales
74
Average Sale Price
76,252.99
Housing Sales Rate per 100
1.6
Total Housing Units
5,384
Total Residential Properties
4,638
Housing Density (per sq mile)
2,205.40
Homeownership Rate
66
% Owner Occupied Housing Units
56.60%
% Renter Occupied Units
35.70%
% Vacant Housing Units
7.60%
Blight Rate per 100
1.36
Nuisances per 100
38.4
% Black or African American
22.20%
% Hispanic or Latino
50.10%
% White
23.80%
Total Registered Voters
9,061
% Voter Turnout
56.70%
Crime Rate (per 1,000 people)
142.3
Grandville
Total Population
2,548
Population Density (per sq mile)
5,631.80
% Population under 18 years old
43.40%
Number of Distinct Businesses
83
Purchases by Residents in Dollars
19,358,106
Sales by Businesses in Dollars
27,209,404
% High School Diploma or GED Equivalent Only
39.00%
Per Capita Income
10,100
% Owners Spending 30%+ Income on Housing
14.10%
% Renters Spending 30%+ Income on Housing
44.70%
% Below Poverty
45.00%
% Below 150% Poverty
66.10%
Total Civilians Unemployed
86
% Civilians Unemployed
8.70%
Total Number of Housing Sales
4
Average Sale Price
51,520.25
Housing Sales Rate per 100
0.85
Total Housing Units
686
Total Residential Properties
469
Housing Density (per sq mile)
1,603.80
Homeownership Rate
40.1
% Owner Occupied Housing Units
19.80%
% Renter Occupied Units
67.70%
% Vacant Housing Units
13.50%
Blight Rate per 100
1.28
Nuisances per 100
57.78
% Black or African American
11.30%
% Hispanic or Latino
74.80%
% White
7.70%
Total Registered Voters
860
% Voter Turnout
41.50%
Crime Rate (per 1,000 people)
116.8
Heritage Hill
Total Population
4,462
Population Density (per sq mile)
8,737.00
% Population under 18 years old
8.10%
Number of Distinct Businesses
148
Purchases by Residents in Dollars
62,766,671
Sales by Businesses in Dollars
33,158,944
% High School Diploma or GED Equivalent Only
28.90%
Per Capita Income
32,306
% Owners Spending 30%+ Income on Housing
10.10%
% Renters Spending 30%+ Income on Housing
40.40%
% Below Poverty
23.50%
% Below 150% Poverty
33.70%
Total Civilians Unemployed
117
% Civilians Unemployed
3.60%
Total Number of Housing Sales
16
Average Sale Price
230,018.75
Housing Sales Rate per 100
2.16
Total Housing Units
2,719
Total Residential Properties
740
Housing Density (per sq mile)
5,668.90
Homeownership Rate
23.6
% Owner Occupied Housing Units
24.50%
% Renter Occupied Units
67.60%
% Vacant Housing Units
6.50%
Blight Rate per 100
0.14
Nuisances per 100
5.41
% Black or African American
12.30%
% Hispanic or Latino
4.50%
% White
80.70%
Total Registered Voters
3,765
% Voter Turnout
68.30%
Crime Rate (per 1,000 people)
104.6
Highland Park
Total Population
3,358
Population Density (per sq mile)
4,868.00
% Population under 18 years old
19.70%
Number of Distinct Businesses
47
Purchases by Residents in Dollars
55,493,420
Sales by Businesses in Dollars
6,274,751
% High School Diploma or GED Equivalent Only
47.50%
Per Capita Income
23,535
% Owners Spending 30%+ Income on Housing
23.10%
% Renters Spending 30%+ Income on Housing
48.30%
% Below Poverty
14.50%
% Below 150% Poverty
25.60%
Total Civilians Unemployed
101
% Civilians Unemployed
4.80%
Total Number of Housing Sales
20
Average Sale Price
91,867.85
Housing Sales Rate per 100
1.7
Total Housing Units
1,526
Total Residential Properties
1,177
Housing Density (per sq mile)
2,273.60
Homeownership Rate
59.8
% Owner Occupied Housing Units
56.20%
% Renter Occupied Units
37.70%
% Vacant Housing Units
6.10%
Blight Rate per 100
0.17
Nuisances per 100
14.19
% Black or African American
12.70%
% Hispanic or Latino
7.00%
% White
72.80%
Total Registered Voters
2,515
% Voter Turnout
63.80%
Crime Rate (per 1,000 people)
80.8
John Ball Park
Total Population
10,676
Population Density (per sq mile)
3,342.20
% Population under 18 years old
20.60%
Number of Distinct Businesses
381
Purchases by Residents in Dollars
177,138,426
Sales by Businesses in Dollars
75,431,603
% High School Diploma or GED Equivalent Only
45.60%
Per Capita Income
26,195
% Owners Spending 30%+ Income on Housing
16.60%
% Renters Spending 30%+ Income on Housing
56.00%
% Below Poverty
25.10%
% Below 150% Poverty
38.40%
Total Civilians Unemployed
601
% Civilians Unemployed
9.20%
Total Number of Housing Sales
63
Average Sale Price
87,054.33
Housing Sales Rate per 100
2.02
Total Housing Units
4,324
Total Residential Properties
3,123
Housing Density (per sq mile)
1,434.90
Homeownership Rate
54.1
% Owner Occupied Housing Units
45.40%
% Renter Occupied Units
39.90%
% Vacant Housing Units
14.80%
Blight Rate per 100
0.93
Nuisances per 100
24.5
% Black or African American
8.10%
% Hispanic or Latino
19.00%
% White
66.60%
Total Registered Voters
6,957
% Voter Turnout
58.40%
Crime Rate (per 1,000 people)
171.7
Ken O Sha
Total Population
6,279
Population Density (per sq mile)
3,039.80
% Population under 18 years old
27.90%
Number of Distinct Businesses
199
Purchases by Residents in Dollars
92,801,438
Sales by Businesses in Dollars
183,627,602
% High School Diploma or GED Equivalent Only
43.30%
Per Capita Income
20,868
% Owners Spending 30%+ Income on Housing
18.10%
% Renters Spending 30%+ Income on Housing
52.90%
% Below Poverty
12.30%
% Below 150% Poverty
32.30%
Total Civilians Unemployed
291
% Civilians Unemployed
8.80%
Total Number of Housing Sales
31
Average Sale Price
115,968.19
Housing Sales Rate per 100
2.65
Total Housing Units
2,324
Total Residential Properties
1,171
Housing Density (per sq mile)
1,274.40
Homeownership Rate
47
% Owner Occupied Housing Units
51.90%
% Renter Occupied Units
44.80%
% Vacant Housing Units
3.40%
Blight Rate per 100
0
Nuisances per 100
5.21
% Black or African American
38.90%
% Hispanic or Latino
5.70%
% White
42.70%
Total Registered Voters
3,669
% Voter Turnout
61.30%
Crime Rate (per 1,000 people)
167.2
Lake Eastbrook
Total Population
4,608
Population Density (per sq mile)
4,584.80
% Population under 18 years old
27.70%
Number of Distinct Businesses
308
Purchases by Residents in Dollars
83,529,555
Sales by Businesses in Dollars
176,848,781
% High School Diploma or GED Equivalent Only
43.70%
Per Capita Income
16,984
% Owners Spending 30%+ Income on Housing
29.70%
% Renters Spending 30%+ Income on Housing
55.10%
% Below Poverty
30.80%
% Below 150% Poverty
52.70%
Total Civilians Unemployed
272
% Civilians Unemployed
13.20%
Total Number of Housing Sales
3
Average Sale Price
0
Housing Sales Rate per 100
9.38
Total Housing Units
1,879
Total Residential Properties
32
Housing Density (per sq mile)
2,161.40
Homeownership Rate
2.5
% Owner Occupied Housing Units
7.80%
% Renter Occupied Units
87.00%
% Vacant Housing Units
6.20%
Blight Rate per 100
0
Nuisances per 100
6.25
% Black or African American
40.70%
% Hispanic or Latino
9.30%
% White
42.60%
Total Registered Voters
2,023
% Voter Turnout
59.40%
Crime Rate (per 1,000 people)
104.3
Leffingwell Twin
Total Population
1,330
Population Density (per sq mile)
902.8
% Population under 18 years old
20.50%
Number of Distinct Businesses
155
Purchases by Residents in Dollars
202,348,878
Sales by Businesses in Dollars
189,355,147
% High School Diploma or GED Equivalent Only
28.60%
Per Capita Income
43,538
% Owners Spending 30%+ Income on Housing
9.50%
% Renters Spending 30%+ Income on Housing
54.80%
% Below Poverty
4.60%
% Below 150% Poverty
5.10%
Total Civilians Unemployed
42
% Civilians Unemployed
5.80%
Total Number of Housing Sales
2
Average Sale Price
149,500.00
Housing Sales Rate per 100
1.44
Total Housing Units
305
Total Residential Properties
139
Housing Density (per sq mile)
222.1
Homeownership Rate
77.3
% Owner Occupied Housing Units
67.80%
% Renter Occupied Units
9.50%
% Vacant Housing Units
5.50%
Blight Rate per 100
0
Nuisances per 100
2.88
% Black or African American
2.50%
% Hispanic or Latino
2.20%
% White
89.10%
Total Registered Voters
513
% Voter Turnout
73.70%
Crime Rate (per 1,000 people)
147.9
Michigan Oaks
Total Population
2,188
Population Density (per sq mile)
1,279.70
% Population under 18 years old
16.10%
Number of Distinct Businesses
132
Purchases by Residents in Dollars
46,163,644
Sales by Businesses in Dollars
36,681,724
% High School Diploma or GED Equivalent Only
24.90%
Per Capita Income
36,282
% Owners Spending 30%+ Income on Housing
10.40%
% Renters Spending 30%+ Income on Housing
31.10%
% Below Poverty
12.00%
% Below 150% Poverty
16.30%
Total Civilians Unemployed
38
% Civilians Unemployed
3.20%
Total Number of Housing Sales
15
Average Sale Price
211,137.20
Housing Sales Rate per 100
2.18
Total Housing Units
936
Total Residential Properties
689
Housing Density (per sq mile)
602.7
Homeownership Rate
71.4
% Owner Occupied Housing Units
66.80%
% Renter Occupied Units
28.20%
% Vacant Housing Units
5.00%
Blight Rate per 100
0
Nuisances per 100
1.89
% Black or African American
2.20%
% Hispanic or Latino
1.90%
% White
92.30%
Total Registered Voters
1,835
% Voter Turnout
81.80%
Crime Rate (per 1,000 people)
26.9
Midtown
Total Population
4,331
Population Density (per sq mile)
7,092.10
% Population under 18 years old
13.90%
Number of Distinct Businesses
155
Purchases by Residents in Dollars
67,366,147
Sales by Businesses in Dollars
33,704,358
% High School Diploma or GED Equivalent Only
43.30%
Per Capita Income
24,829
% Owners Spending 30%+ Income on Housing
12.20%
% Renters Spending 30%+ Income on Housing
46.50%
% Below Poverty
30.10%
% Below 150% Poverty
42.70%
Total Civilians Unemployed
151
% Civilians Unemployed
4.90%
Total Number of Housing Sales
27
Average Sale Price
112,893.67
Housing Sales Rate per 100
2.03
Total Housing Units
1,935
Total Residential Properties
1,329
Housing Density (per sq mile)
3,403.90
Homeownership Rate
46.4
% Owner Occupied Housing Units
44.00%
% Renter Occupied Units
54.20%
% Vacant Housing Units
5.60%
Blight Rate per 100
0.75
Nuisances per 100
19.34
% Black or African American
10.30%
% Hispanic or Latino
10.00%
% White
73.50%
Total Registered Voters
3,053
% Voter Turnout
62.80%
Crime Rate (per 1,000 people)
105.5
Millbank
Total Population
5,744
Population Density (per sq mile)
4,222.80
% Population under 18 years old
24.40%
Number of Distinct Businesses
131
Purchases by Residents in Dollars
109,949,686
Sales by Businesses in Dollars
221,034,502
% High School Diploma or GED Equivalent Only
37.60%
Per Capita Income
26,535
% Owners Spending 30%+ Income on Housing
12.80%
% Renters Spending 30%+ Income on Housing
67.90%
% Below Poverty
16.60%
% Below 150% Poverty
33.20%
Total Civilians Unemployed
240
% Civilians Unemployed
8.60%
Total Number of Housing Sales
21
Average Sale Price
139,774.38
Housing Sales Rate per 100
1.85
Total Housing Units
2,255
Total Residential Properties
1,137
Housing Density (per sq mile)
1,728.90
Homeownership Rate
63.7
% Owner Occupied Housing Units
55.10%
% Renter Occupied Units
40.90%
% Vacant Housing Units
6.80%
Blight Rate per 100
0.18
Nuisances per 100
2.73
% Black or African American
21.30%
% Hispanic or Latino
4.70%
% White
60.30%
Total Registered Voters
4,063
% Voter Turnout
74.20%
Crime Rate (per 1,000 people)
50.5
North End
Total Population
6,823
Population Density (per sq mile)
3,317.30
% Population under 18 years old
19.80%
Number of Distinct Businesses
159
Purchases by Residents in Dollars
158,887,639
Sales by Businesses in Dollars
32,582,461
% High School Diploma or GED Equivalent Only
43.40%
Per Capita Income
29,632
% Owners Spending 30%+ Income on Housing
10.50%
% Renters Spending 30%+ Income on Housing
41.00%
% Below Poverty
8.00%
% Below 150% Poverty
17.70%
Total Civilians Unemployed
172
% Civilians Unemployed
4.20%
Total Number of Housing Sales
45
Average Sale Price
117,971.49
Housing Sales Rate per 100
1.9
Total Housing Units
3,380
Total Residential Properties
2,367
Housing Density (per sq mile)
1,645.30
Homeownership Rate
73.9
% Owner Occupied Housing Units
70.90%
% Renter Occupied Units
21.50%
% Vacant Housing Units
3.60%
Blight Rate per 100
0.04
Nuisances per 100
3.13
% Black or African American
1.80%
% Hispanic or Latino
2.40%
% White
87.00%
Total Registered Voters
5,564
% Voter Turnout
75.10%
Crime Rate (per 1,000 people)
26.2
Northeast
Total Population
10,049
Population Density (per sq mile)
3,542.80
% Population under 18 years old
22.90%
Number of Distinct Businesses
298
Purchases by Residents in Dollars
172,894,421
Sales by Businesses in Dollars
79,407,545
% High School Diploma or GED Equivalent Only
45.10%
Per Capita Income
21,718
% Owners Spending 30%+ Income on Housing
17.00%
% Renters Spending 30%+ Income on Housing
60.30%
% Below Poverty
16.50%
% Below 150% Poverty
31.20%
Total Civilians Unemployed
65
% Civilians Unemployed
1.50%
Total Number of Housing Sales
34
Average Sale Price
129,608.68
Housing Sales Rate per 100
1.71
Total Housing Units
4,205
Total Residential Properties
1,992
Housing Density (per sq mile)
1,442.40
Homeownership Rate
50.2
% Owner Occupied Housing Units
46.90%
% Renter Occupied Units
49.10%
% Vacant Housing Units
3.80%
Blight Rate per 100
0.05
Nuisances per 100
3.71
% Black or African American
29.40%
% Hispanic or Latino
4.40%
% White
61.20%
Total Registered Voters
6,854
% Voter Turnout
68.40%
Crime Rate (per 1,000 people)
73.5
North Park
Total Population
5,235
Population Density (per sq mile)
3,078.50
% Population under 18 years old
19.60%
Number of Distinct Businesses
137
Purchases by Residents in Dollars
94,264,938
Sales by Businesses in Dollars
58,635,100
% High School Diploma or GED Equivalent Only
59.10%
Per Capita Income
22,694
% Owners Spending 30%+ Income on Housing
12.40%
% Renters Spending 30%+ Income on Housing
51.80%
% Below Poverty
9.60%
% Below 150% Poverty
21.10%
Total Civilians Unemployed
162
% Civilians Unemployed
6.70%
Total Number of Housing Sales
21
Average Sale Price
110,177.95
Housing Sales Rate per 100
1.54
Total Housing Units
1,892
Total Residential Properties
1,364
Housing Density (per sq mile)
1,268.10
Homeownership Rate
65.2
% Owner Occupied Housing Units
66.00%
% Renter Occupied Units
27.00%
% Vacant Housing Units
4.40%
Blight Rate per 100
0.15
Nuisances per 100
2.86
% Black or African American
8.90%
% Hispanic or Latino
5.50%
% White
81.40%
Total Registered Voters
3,344
% Voter Turnout
68.20%
Crime Rate (per 1,000 people)
37.3
Oldtown Heartside
Total Population
2,140
Population Density (per sq mile)
4,575.60
% Population under 18 years old
6.10%
Number of Distinct Businesses
435
Purchases by Residents in Dollars
50,956,941
Sales by Businesses in Dollars
132,360,040
% High School Diploma or GED Equivalent Only
31.90%
Per Capita Income
31,085
% Owners Spending 30%+ Income on Housing
8.70%
% Renters Spending 30%+ Income on Housing
41.80%
% Below Poverty
43.40%
% Below 150% Poverty
52.20%
Total Civilians Unemployed
205
% Civilians Unemployed
14.40%
Total Number of Housing Sales
0
Average Sale Price
0
Housing Sales Rate per 100
0
Total Housing Units
1,488
Total Residential Properties
12
Housing Density (per sq mile)
2,752.30
Homeownership Rate
3.6
% Owner Occupied Housing Units
6.40%
% Renter Occupied Units
83.20%
% Vacant Housing Units
4.50%
Blight Rate per 100
0
Nuisances per 100
8.33
% Black or African American
18.50%
% Hispanic or Latino
6.70%
% White
71.50%
Total Registered Voters
2,648
% Voter Turnout
41.20%
Crime Rate (per 1,000 people)
452.1
Ottawa Hills
Total Population
800
Population Density (per sq mile)
6,108.50
% Population under 18 years old
23.50%
Number of Distinct Businesses
15
Purchases by Residents in Dollars
11,048,079
Sales by Businesses in Dollars
6,612,086
% High School Diploma or GED Equivalent Only
32.70%
Per Capita Income
29,378
% Owners Spending 30%+ Income on Housing
13.20%
% Renters Spending 30%+ Income on Housing
68.50%
% Below Poverty
7.10%
% Below 150% Poverty
25.70%
Total Civilians Unemployed
25
% Civilians Unemployed
7.10%
Total Number of Housing Sales
9
Average Sale Price
246,933.33
Housing Sales Rate per 100
3.52
Total Housing Units
255
Total Residential Properties
256
Housing Density (per sq mile)
2,093.10
Homeownership Rate
95.4
% Owner Occupied Housing Units
82.00%
% Renter Occupied Units
30.70%
% Vacant Housing Units
6.90%
Blight Rate per 100
0
Nuisances per 100
0.39
% Black or African American
20.70%
% Hispanic or Latino
5.60%
% White
69.70%
Total Registered Voters
612
% Voter Turnout
82.70%
Crime Rate (per 1,000 people)
37.8
Richmond Oakleigh
Total Population
4,828
Population Density (per sq mile)
2,107.10
% Population under 18 years old
19.90%
Number of Distinct Businesses
96
Purchases by Residents in Dollars
138,592,474
Sales by Businesses in Dollars
21,680,259
% High School Diploma or GED Equivalent Only
45.10%
Per Capita Income
37,359
% Owners Spending 30%+ Income on Housing
9.90%
% Renters Spending 30%+ Income on Housing
42.50%
% Below Poverty
5.90%
% Below 150% Poverty
8.20%
Total Civilians Unemployed
116
% Civilians Unemployed
4.60%
Total Number of Housing Sales
33
Average Sale Price
133,521.94
Housing Sales Rate per 100
2.07
Total Housing Units
2,076
Total Residential Properties
1,595
Housing Density (per sq mile)
888.9
Homeownership Rate
89.7
% Owner Occupied Housing Units
88.20%
% Renter Occupied Units
7.60%
% Vacant Housing Units
4.10%
Blight Rate per 100
0
Nuisances per 100
2.38
% Black or African American
1.10%
% Hispanic or Latino
5.90%
% White
91.60%
Total Registered Voters
3,604
% Voter Turnout
81.20%
Crime Rate (per 1,000 people)
15.5
Ridgemoor Park
Total Population
7,797
Population Density (per sq mile)
4,307.40
% Population under 18 years old
10.30%
Number of Distinct Businesses
311
Purchases by Residents in Dollars
211,617,572
Sales by Businesses in Dollars
1,266,437,048
% High School Diploma or GED Equivalent Only
40.90%
Per Capita Income
28,544
% Owners Spending 30%+ Income on Housing
7.60%
% Renters Spending 30%+ Income on Housing
50.90%
% Below Poverty
13.50%
% Below 150% Poverty
19.60%
Total Civilians Unemployed
338
% Civilians Unemployed
7.30%
Total Number of Housing Sales
26
Average Sale Price
165,287.35
Housing Sales Rate per 100
1.89
Total Housing Units
2,565
Total Residential Properties
1,375
Housing Density (per sq mile)
1,553.10
Homeownership Rate
59.3
% Owner Occupied Housing Units
52.50%
% Renter Occupied Units
41.70%
% Vacant Housing Units
6.10%
Blight Rate per 100
0.07
Nuisances per 100
1.31
% Black or African American
11.50%
% Hispanic or Latino
2.50%
% White
81.10%
Total Registered Voters
4,734
% Voter Turnout
72.70%
Crime Rate (per 1,000 people)
38.1
Roosevelt Park
Total Population
4,032
Population Density (per sq mile)
8,323.50
% Population under 18 years old
39.20%
Number of Distinct Businesses
74
Purchases by Residents in Dollars
67,529,311
Sales by Businesses in Dollars
127,457,399
% High School Diploma or GED Equivalent Only
36.50%
Per Capita Income
10,509
% Owners Spending 30%+ Income on Housing
20.50%
% Renters Spending 30%+ Income on Housing
67.20%
% Below Poverty
43.70%
% Below 150% Poverty
59.00%
Total Civilians Unemployed
268
% Civilians Unemployed
15.60%
Total Number of Housing Sales
6
Average Sale Price
44,903.00
Housing Sales Rate per 100
0.72
Total Housing Units
1,073
Total Residential Properties
828
Housing Density (per sq mile)
2,404.40
Homeownership Rate
55.7
% Owner Occupied Housing Units
40.60%
% Renter Occupied Units
50.60%
% Vacant Housing Units
7.70%
Blight Rate per 100
0.97
Nuisances per 100
64.25
% Black or African American
12.10%
% Hispanic or Latino
76.00%
% White
9.00%
Total Registered Voters
1,369
% Voter Turnout
43.20%
Crime Rate (per 1,000 people)
93.7
Shangrai Lai
Total Population
1,562
Population Density (per sq mile)
2,750.40
% Population under 18 years old
18.40%
Number of Distinct Businesses
90
Purchases by Residents in Dollars
20,469,494
Sales by Businesses in Dollars
34,518,559
% High School Diploma or GED Equivalent Only
50.40%
Per Capita Income
20,347
% Owners Spending 30%+ Income on Housing
21.30%
% Renters Spending 30%+ Income on Housing
47.30%
% Below Poverty
14.50%
% Below 150% Poverty
18.30%
Total Civilians Unemployed
121
% Civilians Unemployed
18.60%
Total Number of Housing Sales
6
Average Sale Price
126,925.00
Housing Sales Rate per 100
1.89
Total Housing Units
534
Total Residential Properties
318
Housing Density (per sq mile)
1,238.40
Homeownership Rate
74.9
% Owner Occupied Housing Units
65.30%
% Renter Occupied Units
34.50%
% Vacant Housing Units
0.00%
Blight Rate per 100
0
Nuisances per 100
2.52
% Black or African American
37.80%
% Hispanic or Latino
1.60%
% White
54.60%
Total Registered Voters
953
% Voter Turnout
70.10%
Crime Rate (per 1,000 people)
57.2
Shawmut Hills
Total Population
9,404
Population Density (per sq mile)
3,070.10
% Population under 18 years old
17.20%
Number of Distinct Businesses
159
Purchases by Residents in Dollars
195,672,944
Sales by Businesses in Dollars
112,219,026
% High School Diploma or GED Equivalent Only
45.40%
Per Capita Income
28,768
% Owners Spending 30%+ Income on Housing
9.80%
% Renters Spending 30%+ Income on Housing
52.00%
% Below Poverty
10.40%
% Below 150% Poverty
15.10%
Total Civilians Unemployed
87
% Civilians Unemployed
1.80%
Total Number of Housing Sales
55
Average Sale Price
123,423.47
Housing Sales Rate per 100
1.74
Total Housing Units
4,705
Total Residential Properties
3,152
Housing Density (per sq mile)
1,512.10
Homeownership Rate
67.7
% Owner Occupied Housing Units
61.30%
% Renter Occupied Units
32.40%
% Vacant Housing Units
7.50%
Blight Rate per 100
0.25
Nuisances per 100
3.9
% Black or African American
1.80%
% Hispanic or Latino
1.20%
% White
94.80%
Total Registered Voters
7,890
% Voter Turnout
76.30%
Crime Rate (per 1,000 people)
34.3
Shawnee Park
Total Population
4,486
Population Density (per sq mile)
3,157.10
% Population under 18 years old
20.50%
Number of Distinct Businesses
132
Purchases by Residents in Dollars
89,156,157
Sales by Businesses in Dollars
21,237,417
% High School Diploma or GED Equivalent Only
30.90%
Per Capita Income
27,168
% Owners Spending 30%+ Income on Housing
21.00%
% Renters Spending 30%+ Income on Housing
17.10%
% Below Poverty
8.60%
% Below 150% Poverty
15.40%
Total Civilians Unemployed
157
% Civilians Unemployed
6.40%
Total Number of Housing Sales
19
Average Sale Price
169,096.05
Housing Sales Rate per 100
2.07
Total Housing Units
1,915
Total Residential Properties
919
Housing Density (per sq mile)
1,520.80
Homeownership Rate
64.9
% Owner Occupied Housing Units
62.90%
% Renter Occupied Units
28.40%
% Vacant Housing Units
5.90%
Blight Rate per 100
0
Nuisances per 100
0.54
% Black or African American
15.50%
% Hispanic or Latino
2.80%
% White
75.70%
Total Registered Voters
3,451
% Voter Turnout
73.60%
Crime Rate (per 1,000 people)
42
Southeast Community
Total Population
8,388
Population Density (per sq mile)
6,625.10
% Population under 18 years old
30.80%
Number of Distinct Businesses
214
Purchases by Residents in Dollars
98,354,430
Sales by Businesses in Dollars
57,813,534
% High School Diploma or GED Equivalent Only
53.00%
Per Capita Income
15,706
% Owners Spending 30%+ Income on Housing
14.50%
% Renters Spending 30%+ Income on Housing
61.00%
% Below Poverty
33.80%
% Below 150% Poverty
51.90%
Total Civilians Unemployed
504
% Civilians Unemployed
12.70%
Total Number of Housing Sales
30
Average Sale Price
64,635.27
Housing Sales Rate per 100
1.47
Total Housing Units
3,128
Total Residential Properties
2,047
Housing Density (per sq mile)
2,658.50
Homeownership Rate
41.9
% Owner Occupied Housing Units
34.30%
% Renter Occupied Units
52.80%
% Vacant Housing Units
12.80%
Blight Rate per 100
2.44
Nuisances per 100
51.25
% Black or African American
46.10%
% Hispanic or Latino
23.10%
% White
20.20%
Total Registered Voters
5,971
% Voter Turnout
47.80%
Crime Rate (per 1,000 people)
255.6
Southeast End
Total Population
11,202
Population Density (per sq mile)
7,295.50
% Population under 18 years old
29.50%
Number of Distinct Businesses
240
Purchases by Residents in Dollars
150,958,035
Sales by Businesses in Dollars
55,589,673
% High School Diploma or GED Equivalent Only
49.00%
Per Capita Income
19,105
% Owners Spending 30%+ Income on Housing
19.00%
% Renters Spending 30%+ Income on Housing
56.30%
% Below Poverty
25.80%
% Below 150% Poverty
40.60%
Total Civilians Unemployed
630
% Civilians Unemployed
11.70%
Total Number of Housing Sales
77
Average Sale Price
79,425.62
Housing Sales Rate per 100
2.11
Total Housing Units
4,389
Total Residential Properties
3,653
Housing Density (per sq mile)
2,982.60
Homeownership Rate
66.6
% Owner Occupied Housing Units
55.30%
% Renter Occupied Units
39.80%
% Vacant Housing Units
8.30%
Blight Rate per 100
0.68
Nuisances per 100
16.4
% Black or African American
44.60%
% Hispanic or Latino
8.60%
% White
40.80%
Total Registered Voters
8,478
% Voter Turnout
59.20%
Crime Rate (per 1,000 people)
127.1
Southwest
Total Population
1,378
Population Density (per sq mile)
2,127.40
% Population under 18 years old
27.10%
Number of Distinct Businesses
151
Purchases by Residents in Dollars
20,545,184
Sales by Businesses in Dollars
35,673,307
% High School Diploma or GED Equivalent Only
48.40%
Per Capita Income
15,754
% Owners Spending 30%+ Income on Housing
16.80%
% Renters Spending 30%+ Income on Housing
60.90%
% Below Poverty
47.30%
% Below 150% Poverty
69.30%
Total Civilians Unemployed
87
% Civilians Unemployed
15.90%
Total Number of Housing Sales
2
Average Sale Price
36,650.00
Housing Sales Rate per 100
1.18
Total Housing Units
596
Total Residential Properties
170
Housing Density (per sq mile)
822.3
Homeownership Rate
26.1
% Owner Occupied Housing Units
25.30%
% Renter Occupied Units
65.10%
% Vacant Housing Units
13.10%
Blight Rate per 100
2.94
Nuisances per 100
64.12
% Black or African American
42.30%
% Hispanic or Latino
32.40%
% White
14.40%
Total Registered Voters
672
% Voter Turnout
45.50%
Crime Rate (per 1,000 people)
313.3
West Grand
Total Population
14,356
Population Density (per sq mile)
5,694.90
% Population under 18 years old
24.70%
Number of Distinct Businesses
506
Purchases by Residents in Dollars
217,817,968
Sales by Businesses in Dollars
222,788,538
% High School Diploma or GED Equivalent Only
54.20%
Per Capita Income
18,455
% Owners Spending 30%+ Income on Housing
15.00%
% Renters Spending 30%+ Income on Housing
57.10%
% Below Poverty
27.00%
% Below 150% Poverty
45.40%
Total Civilians Unemployed
408
% Civilians Unemployed
5.10%
Total Number of Housing Sales
97
Average Sale Price
71,998.27
Housing Sales Rate per 100
2.16
Total Housing Units
6,260
Total Residential Properties
4,487
Housing Density (per sq mile)
2,397.30
Homeownership Rate
53.4
% Owner Occupied Housing Units
41.00%
% Renter Occupied Units
44.00%
% Vacant Housing Units
14.00%
Blight Rate per 100
0.91
Nuisances per 100
21.55
% Black or African American
10.00%
% Hispanic or Latino
19.80%
% White
63.20%
Total Registered Voters
9,393
% Voter Turnout
55.00%
Crime Rate (per 1,000 people)
161
Demographics Are Only One Piece of the Puzzle
When it comes to getting new customers, It’s important to know who you’re trying to reach– and this demographic information even goes a step further by showing you where you might be able to reach some new folks… but how are you going to try to reach them? Do you have a strategy?
Here at Good Rep Media, we not only have the power of demographics in our corner– we also know how to reach these people with your company’s message.
If you’re looking for a way to grow your company, and truly expand this year, let’s have a quick, zero-cost conversation. Schedule your free consultation here, and let’s see how Good Rep Can help you reach more Grand Rapids customers.