Home Improvement Company Gets a Professional Web Presence in Just Two Weeks
Abode Services had spent the first 18 months of business relying almost entirely on referrals and word-of-mouth. As a veteran-owned home improvement company, their work spoke for itself—but without a professional website, their growth potential was limited.
When they decided it was time to expand through paid advertising, they needed a website that did more than list services—it had to communicate their veteran-owned values, showcase their exterior improvement projects, and capture leads from homeowners they had never met. Our team here at Good Rep Media delivered that website in just 14 days!
Closing the Credibility Gap
For small businesses, growing beyond personal networks can be tricky. Referrals work because trust is passed along from someone the homeowner already knows. But when a customer finds you through search or ads, they’re judging you based on limited information—and your website is usually the first impression.
Abode Services’ old site was a single page with contact info and a brief service description. It confirmed the business existed—but it didn’t inspire confidence for a $25,000 roofing project or a $12,000 window replacement.
They needed a site that could:
Communicate their veteran-owned story and what it means for homeowners
Showcase completed projects with before-and-after photos
Explain their full service range: roofing, windows, doors, and siding
Capture leads from homeowners ready to schedule consultations
Look professional enough to build trust for high-value projects
The Build Process
Our team delivered the site on a two-week timeline, staying on budget while meeting Abode Services’ goals:
Days 1–3 | Discovery:
We dug into what made Abode Services different. The veteran-owned angle stood out—not just as a background fact, but as a clear reason their work is systematic, reliable, and detail-oriented. The site structure was designed to make that connection obvious.
Days 4–5 | Design:
The visuals focused on clean, professional aesthetics with subtle nods to military precision—no clichés, just trustworthiness and polish. Layout prioritized project photos and clear service explanations.
Days 6–11 | Development:
The full site went live with: homepage, service-specific pages, an about page highlighting the veteran story, a project gallery, and lead capture forms. Mobile responsiveness and page speed were optimized from the start.
Days 12–13 | Content & Testing:
Service descriptions emphasized both technical skill and military-inspired project management. Project photos were uploaded and organized. Cross-browser and mobile testing ensured the site worked perfectly everywhere.
Day 14 | Launch:
The site went live, complete with training so Abode Services could manage photos, service info, and lead inquiries on their own.
What the Website Includes
The new site gives Abode Services everything they need to grow:
About Page with Veteran Story
Rather than a generic company history, the about page connects military training to contractor reliability—systematic processes, attention to detail, mission completion, and accountability.
Service-Specific Pages
Dedicated pages for roofing, windows, doors, and siding explain what’s included, common problems solved, materials used, and why customers choose Abode Services.
Project Gallery
Before-and-after photos organized by service type let potential clients see quality across projects. Each image includes captions explaining challenges and solutions.
Lead Capture System
Forms on every service page collect essential info—name, email, phone, service type, and project details—optimized for mobile users.
Trust Elements
Licensing, insurance, guarantees, and the veteran-owned distinction are clearly displayed to build confidence.
Service Area Information
Clear indication of where Abode Services operates prevents inquiries from outside their territory and improves local SEO.
About Abode Services
Abode Services specializes in exterior home improvements:
Roofing: Repairs, replacements, and maintenance for asphalt, tile, metal, and flat roofs, delivered with military-trained precision.
Windows: Energy-efficient, comfortable, and aesthetically appealing installations.
Doors: Entry, patio, and garage door services enhancing security and curb appeal.
Siding: Vinyl, fiber cement, and other durable materials, installed to withstand local climates.
Their veteran-owned foundation means integrity, accountability, attention to detail, and commitment to mission completion drive every project.
For more information please visit Abode Services.
Technical Foundation
Good Rep Media built the site with home improvement businesses in mind:
Image Optimization: Large project photos load quickly on mobile without losing quality.
Reliable Contact Forms: Form submissions trigger email, SMS, and CRM alerts for fast follow-up.
Local SEO: Optimized for search terms like “roofing contractor [city]” and “window installation near me.”
Mobile-First Design: Designed for phones first, then adapted for desktop.
WordPress CMS: Full control to update projects, services, and team info without a developer.
Veteran-Owned Advantage
Abode Services doesn’t just mention veteran ownership—they explain why it matters:
Systematic Processes: Military training ensures consistent results.
Project Completion: Missions finish even when challenges arise—same approach with projects.
Clear Communication: Direct, honest updates and realistic timelines.
Accountability: Stand behind every job, addressing issues promptly.
This transforms veteran ownership from a label into a meaningful differentiator for homeowners.
Post-Launch Independence
After launch, Abode Services can:
Add new project photos as jobs complete
Update service offerings or availability
Modify service area information
Add team member profiles
All changes happen through WordPress without developer help.
Why the Transactional Model Works
Our project-based approach gave Abode Services:
Predictable Cost: One-time development fee, no ongoing charges.
Speed: Two weeks from first contact to live website.
Independence: Full control without agency dependency.
Standard Platform: WordPress allows future customizations from thousands of developers.
Results for Abode Services
Two weeks after contacting Good Rep Media, Abode Services had:
A professional website communicating their veteran-owned values
A project gallery showcasing multiple services
Lead capture forms ready for advertising traffic
Mobile-responsive design working flawlessly
A CMS for independent updates
A foundation for paid advertising campaigns
The site achieves its purpose: establishing credibility, capturing leads, and supporting growth—all without ongoing agency fees.
Contact:
Abode Services | Veteran-Owned Home Improvement Services
