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Some might say the age of SEO has gone the way of the Dodo. We at Good Rep Media think not. But here’s the reason you never expected – the emergence of AI and other particular tech innovations definitely opened the door to SEO being all the more relevant!

Shocked? You should be. Because even today the challenge of maximizing quality SEO is indeed a reality. COVID made it all the more of a challenge, pusing consumers online to find the brands they want, opting for e-commerce to do a lot of the legwork for them.

So no one can deny it: SEO still to this day has the most sustainability and cost effectiveness of any marketing model. But there’s so much more to consider –

While SEO is challenging, it’s most definitely not a luxury. It’s even up for debate that it’s ever been one. But for certain, it’s a necessity. If you’re not focused on SEO, you’re falling behind.

So here’s a comprehensive list of benefits you get with a website that covers all the SEO bases.

#1: Organic search

The fact is Google still dominates a majority of this search market. Sure, you can be visible on all the other platforms – Yahoo, Microsoft, Baidu or whatever. But if you’re not optimized on Google, your competitors will undoubtedly have a leg up on you.

The same can be said for YouTube as the second most used search engine in the world at around 2.5 billion people on the platform (and the brand’s also owned by Google, fun fact).

That’s roughly 122 million people watching videos each day. Let that metric sink in. Please.

#2: Moreover, SEO will build trust and credibility

With AI monopolizing what shows up online for your brand, SEO has become even more of a game-changer to ensure your brand remains positive in your market.

If you’re not putting any content out there targeted to searches, AI will find anything that will. And if it has your name on it, it won’t matter to AI if it’s negative or not.

Best make sure it always is positive, right?

#3: Plus good SEO means better UX

The user experience will always be the gatekeeper and difference between a sale or a missed opportunity. Typically called “technical SEO,” how your website operates in terms of speed, navigation, intuitiveness, plays a role on a user willing to stick around.

It also ties into the copy on your website as well, hence why it still falls under the same SEO umbrella.

#4: This is amplified further when talking about local SEO

If SEO’s all about ranking in the SERPs and being found online, how much more important is it for those brick-and-mortar stores that operate locally?

A million times more.

If a user can find you within a particular radius without having to drive around some of the main streets, you just turned a liklihood into a certainty. Tell me that’s not instant money, ROI. Profit.

#5: SEO also impacts the buying cycle

With SEO, you get analysis and research into the buyer’s journey on your site. What does that mean? You get to optimize the point of sale right at that moment, that final breath, as a user’s about to purchase a free trial, or a subscription, or that new pair of jeans on Amazon.

Simply optimize your messaging – and let the SEO expand the reach of that messaging to the right users actively looking for your product or service.

It’s all of it – from front to back. Start to finish. Beginning and end.

It’s the banner. The open door to your business. The directions where to go in your store. The fitting room. The customer service desk. The cash register.

And, lastly, the “thank you for shopping with us” message.

You simply can’t deny it. You shouldn’t. And the good news is we at Good Rep Media can help.