PAY-PER-CLICK
(PPC) MARKETING
Pay-Per-Click (PPC) marketing is one of the quickest and most effective methods to attract targeted traffic to your website and generate leads. At Good Rep Media, we design high-converting PPC campaigns that are tailored to your business objectives. Whether you aim to dominate search engines, reach potential customers who are ready to buy, or improve the efficiency of your ad spending, our team has the expertise and insights to help you achieve those goals.
- Keyword Research & Targeting
- Campaign Creation & Management
- Ad Copywriting & Design
- Landing Page Optimization
- Performance Tracking & Reporting
MOST COMPANIES DON'T UNDERSTAND...
Why PPC Matters for Small Businesses
Small businesses require visibility, and pay-per-click (PPC) advertising offers an instant presence on platforms such as Google and Bing. Unlike search engine optimization (SEO), which can take months to show results, PPC delivers quick outcomes and allows businesses to compete even with a limited budget. With accurate targeting, measurable results, and flexible spending options, PPC is one of the most effective investments a small business can make to drive growth.
HOW PPC WORKS
The #1 Tool for Business Growth
What is PPC?
PPC is a digital advertising model in which advertisers only pay when someone clicks on their ad. These ads can be found on search engines like Google, on social media platforms, and on various other websites. When a user searches for keywords related to your business, your ad may appear at the top of the search results, significantly increasing your visibility. You can set your own budget and bid amounts, and the platforms use an auction system to determine which ads are displayed.
Keyword Targeting & Ad Relevance
THE STATS
PPC Key Statistics
%
of Small to Mid-Sized Businesses Have a PPC Campaign
%
PPC Visitors Are More Likely to Purchase Than Organic Visitors
%
Average Return on Investment
%
of PPC Clicks Come from Mobile Devices
ARE YOU READY TO...
Maximize Your Ad Budget
If you’re ready to stop wasting money on ineffective ads and start seeing real results, Good Rep Media can help. Our expert team will create a PPC strategy customized to your goals and budget, ensuring that every dollar works harder for your business. Let’s work together to increase your visibility, drive clicks, and boost conversions.
THE PILLARS
Our PPC Success
Data-Driven Decisions
We rely on performance data to inform every decision we make—no guessing involved.
Audience-Centered Targeting
Engaging the perfect audience precisely when they need it, delivering a compelling message that resonates deeply and inspires action.
Conversion-Focused Tactics
Each click should propel us closer to a sale—our meticulously crafted campaigns are designed to inspire action and ignite engagement.
THE PROCESS
How we Boost PPC for Small Businesses
Understanding Your Business Inside and Out
We begin by understanding your brand, business model, goals, and audience. Whether you aim to generate leads, increase eCommerce sales, or raise brand awareness, we take the time to grasp your unique value and define what success means for you. This ensures that every aspect of your campaign aligns with your objectives.
Diving Deep into Data & Competitors
We conduct keyword research to find high-intent search terms used by your customers, along with a competitive analysis to evaluate effective strategies from rivals. This helps us identify opportunities, avoid missteps, and build a strong campaign strategy.
Mapping Out a Custom Game Plan
We create a PPC strategy customized to your goals and budget by analyzing data. This involves audience targeting, geographic focus, keyword match types, bidding strategies, and ad placements, ensuring your ads reach the right people at the right time across platforms like Google Ads, Bing Ads, and social media.
Crafting Click-Worthy Campaigns
Now it’s time to bring your ads to life. Our team writes compelling ad copy designed to grab attention and drive clicks. We align messaging with the searcher’s intent and create variations for A/B testing. If visual ads are involved (for platforms like Facebook or Display Network), we also design eye-catching graphics that support your campaign goals.
Precision Execution Across Platforms
We will launch your campaigns across the selected ad networks while closely monitoring their performance. This process involves setting up conversion tracking, segmenting audiences, and establishing performance benchmarks. From day one, we will ensure that your budget is utilized efficiently and that your ads target the right audiences.
Improving Results Month After Month
We actively monitor performance, analyze data, and make adjustments to improve click-through rates, reduce costs, and increase conversions. This involves testing new ad creatives, adjusting bids, refining keywords, and enhancing landing pages to maximize every dollar spent.