Local SEO
Get more leads and sales from local searches by showing up when people are looking for exactly what you do. Local search engine optimization (SEO) starts by researching specific keywords that people search online and optimizing your online presence to show up for those searches. This leads to more traffic, more sales, and higher revenue.
- Email Campaigns
- Custom Strategy Creation
- Full Campaign Management
- Automation and Optimization
- eNewsletter and Beyond
MOST COMPANIES DON'T UNDERSTAND...
The #1 Local SEO Mistake
Customers are searching for the services they need, not specific businesses. Only 16% of local customer searches are for a particular business. Don’t lose revenue waiting for that 16%—optimize your listing to be found by the remaining 84%.
HOW LOCAL SEO WORKS
Local SEO is its own unique entity
Trust Comes First
Local SEO is all about trust. You have to know what “trust signals” directories like Google are looking for. When you pair that with business-specific terms like “auto repair near me” or “flower shop grand rapids”, you have the foundation of local SEO.
Why Local Visibility Matters
SEO FOR LOCAL BUSINESSES IS A MUST
Why Local SEO is Crucial for Small Business
People searching for local businesses on Google are researching to buy, and usually looking to buy within the next 2-3 days. By using local SEO, you’re connecting with people when they’re making their buying decisions.
Customers looking for what you do will find you quickly and easily instead of your competitors. Did you know that if you’re not showing up in the top three spots on Google Maps you’re typically not even in the running in the mind of the customer?
Local SEO involves creating valuable, local content. This content will actually help solve customers’ common problems, positioning you as a local industry expert and leader. This is often the start of long-term customer relationships (when before people couldn’t even find you).
When it comes to getting a return on your investment, local SEO is at the top of the list. Local SEO is a fraction of the cost of traditional SEO, and gets you tangible results from people in your area. Building a local reputation means building the future of your business.
THE PILLARS
How We Boost Local SEO
Google Business Profile
We’ll help you set up, claim, and optimize the information & photos in your Google Business Profile (the most critical listing) to improve your ranking
Get Listed EVERYWHERE
Once your Google profile is optimized and tuned up, we’ll get your business listed in over 50 more major directories like Yelp, Apple Maps, Waze, Yellowpages, and many more.
Website Development & SEO
We’ll create authentic, meaningful content across your website and social media channels, to help your listing show up more in online searches.
OUR PROCESS
How We Optimize Your Local SEO Long Term
Authentic Engagement
Google is looking for businesses that are actively connecting with their customers locally. By making meaningful posts, encouraging customers to leave reviews, and authentically responding to customer comments and reviews, we’ll be sending all the right signals to Google.
Ongoing Improvements
Your Google Business listing is a living, organic thing. Setting it up, and initial optimization, is only the beginning. We’ll keep a watchful eye on your listing’s analytics to double down on what’s working and explore new territory to expand into.
Social Media Sharing
Google is watching more closely than ever for companies to share Google Business Listing content on social media. Google looks favorably upon sharing any meaningful updates that may occur on your listing on social media, so that will be a part of our strategy.
Build Listing Consistency
It’s very common for a company to have conflicting information about their name, address, and phone number across different online locations. We’ll work to ensure that your information online is consistent and correct– a huge signal to local search engines.
Directory Inclusion
It’s not common knowledge, but large apps like Google, Trip Advisor, Apple, Bing, and Yelp actually use outside data sources for their services. By making sure your listings within these data sources are consistent, you can improve your rank dramatically.
Local SEO Audits
You shouldn’t just hope your local SEO strategy is working, your local SEO processes should be audited regularly. We’ll go through your Google Business Listing, Search Console, citations, and on-page SEO and continue to tweak and improve.
Continued Optimization
As we learn more about what is getting results for your business, we’ll continue to optimize your URLs, headers, meta descriptions, and more. By doubling down on how people are finding you, you’ll show up in more searches.
Create Local Content
Google is very smart when it comes to how it looks at local content. By creating content that features other local businesses, locations, news, and photos, you’ll become more of a local authority. This gives your listing weight before anyone even searches.
Get Local Backlinks
Did you know that when it comes to local SEO, a trusted link from a place near you can do more for your rankings than a link from a massive corporation? Getting backlinks from local businesses that have relevance and authority can help your rank immensely.
ARE YOU READY TO...
Improve Your Local SEO Results and Get You More Customers?
We can take care of everything and provide you with an industry-leading, turnkey service for local SEO. We’re here to help. Let’s have a quick conversation to see what sort of shape your listing is in, and what we can do to get it tuned up. Want to be found and get more customers? Contact us today.
THE FACTS
Eye-Opening Local SEO Facts
Top Three or Nothing
When your business ranks in the first three results of a local search on platforms like Google Maps and others, you’ll beat out competitors and generate more business. But what happens when you don’t rank in these spots? You don’t get found.
200% More 'Near Me'
Did you know that the number of searches that include the phrase ‘near me’ has increased by over 200% in the last two years? This means that more people than ever are searching for places nearby to make a purchase.
93% are Looking
Did you know that 93% of consumers used online searches to find a local business near them? This means that if you want to be found by the majority of your customers, you’ll need to have a strong online presence locally.
Almost Half are Falling
As we mentioned before, 44% of local businesses– again, almost half– have never created or claimed their Google Business Profile listing. This is basically the same as telling Google, “I don’t care about people finding me.”
More Than Half are Mediocre
For those that do have their Google Business Profile created, claimed, and filled out, 58% are in trouble. That’s the percentage of listings that have incorrect, outdated, confusing, or poorly optimized information. Is that you?
More Store Visitors
Did you know that 76% of people who are online searching for local businesses visit one in 24 hours– or sooner? When people are taking out their smartphones to search for local businesses, it’s because they’re about to make a purchase.
More Contacts
People will use your Google Maps listing to connect with you directly– if you let them. Statistics show that 64% of smartphone users will directly contact local businesses using their Google Business Profile contact information. Are your details up to date?
You're Being Judged
A staggering 90% of customers read reviews online before making a buying decision, and the #1 place to see a company’s local reviews is on Google Maps. How many reviews do you have? What’s your overall score? It matters.
Images Matter
Statistics show that Google Business Profile listings with photos are twice as likely to earn customer trust. In fact, customer behavior shows that if you don’t have updated photos (or worse, no photos at all) customer trust plummets.
THE BENEFITS OF LOCAL SEO
Why We Focus on Local SEO
Incredible ROI
When done right, email marketing can deliver exceptional ROI. We help companies achieve an average return of $44+ for every $1 spent on their email campaigns. Imagine the impact on your business if you could achieve and scale those results!.