Link Building
So your site is fully launched, and you’re crushing your on-page SEO optimization– so what can take you to the next level? The answer is what is known as off-page search engine optimization (or off-page SEO), also known as link building. It’s time to take your online authority up a notch with our link building services.
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MOST COMPANIES DON'T UNDERSTAND...
Why is Link Building Critical to SEO
When another site backlinks to your site, they’re telling all of their visitors– and all of the search engines– that you can be trusted. The more trust you build this way, the better you’ll rank.
HOW LINK BUILDING WORKS
Backlinking and Domain Authority
Backlinks are other sites saying ‘we trust this company
Getting backlinks from high-quality, reputable sources boosts your site’s relevance in search engines like Google. It’s not just about quantity; focus on links from sites with high domain authority (DA) scores. The term “link juice” refers to the benefit your site gains from a high DA site linking to you, as it transfers its DA score to your site.
What is Domain Authority
OUR PROCESS
The Right Way to Approach a Backlink Strategy
A backlink is a reference to your valuable content, providing a link for others to access it. The best way to earn backlinks is by creating outstanding content that naturally attracts links.
Some sites unknowingly use black hat link building methods by hiring the wrong companies. At Good Rep, we focus on reputable white hat link building to send strong trust signals to other sites and search engines.
It's tempting to seek backlinks from any source, but it's usually not effective. Focus on acquiring backlinks from high-authority sites where your content is relevant and aligns with user intent.
You can run an audit to identify all the websites backlinking to you. The report will list potentially ‘toxic’ backlinks from untrusted sites. It’s important to get these removed to maintain clean SEO.
Backlinks from High DA Sites
Can links from sites that have lower domain authority (DA) scores help you? Well, it depends. Backlinking is about getting links from anywhere and everywhere. Backlinks from sites with low DA scores won’t do much in the way of helping you rank. To make matters worse, if you get backlinks from sites that have a bad reputation with search engines, it can actually hurt your rankings.
What are some mistakes companies make?
Focus on the quantity of backlinks over quality
Not being selective with where you get your backlinks
Buying backlinks that use illicit tactics to rank
Paying way too much for backlinks that don’t help
THE PILLARS
What is the Good Rep Way?
High Authority Domains
There’s no question– for your link building campaign to be successful, you need to get backlinks from multiple high-quality websites– and that’s exactly what we do.
Tailor Made Strategies
We never use a cookie-cutter approach. Our team will work closely with you to develop a custom, white-hat link building strategy that matches your company’s goals perfectly.
An Expert Team
Our team is made up of link building experts with years of field-tested experience. Not only that, but they genuinely care– something that makes all the difference in a digital world.
OUR STRATEGIES
Our Link Building Strategies
Backlink Audits
We’ll develop a healthy backlink profile for you by removing all backlinks that would be seen as untrustworthy to Google and other search engines. Conversely, we’ll identify high-value backlinks to target for the best results and most growth.
Keyword Strategies
The use of meaningful, topical keywords is critical to the anchor text in your link building. Our team will perform extensive keyword research to develop the perfect strategy for content development and backlink acquisition.
Competitive Analysis
We’ll take a deep dive into the backlink strategies of your competitors. By identifying where they are succeeding– and failing– we’ll help you identify the most profitable and beneficial link building opportunities to go after to gain market share.
Relationship Management
If you already have some trustworthy domains that are backlinking to you, it’s important to cultivate those relationships. Our team will help you build meaningful relationships with the journalists, webmasters, and bloggers who are already backlinking your site.
Broken Link Repair
Your website is a living, breathing thing, and if you’re not careful, your site structure will change and incoming backlinks will break, leading to 404 pages. By checking for this issue and monitoring it regularly, you don’t ever have to lose a valuable backlink again.
Targeted Content Edits
Another tool in our toolbelt is finding meaningful existing content, and then attempting to gain space within it. How? By offering contextual, authoritative additions such as backlinks, infographics, or case studies.
Guest Posting
Our team has content specialists standing by who are able to create interesting, unique content just for you. We’ll work with you to ensure this content is rich with the perfect information, and then submit it as a guest post on an authoritative website, allowing you to reach new audiences with your brand.
Press Releases
Press releases are more prolific than ever, and we understand how to leverage that. We’ll create engaging, informative press releases that will be spread digitally across a sprawling network of news outlets. You’ll gain exponential exposure and reach new audiences.
Brand Placement
There are probably people mentioning your brand online somewhere. Did you know that we can reach out on your behalf and take these already-existing mentions and turn them into invaluable backlinks? Claiming unlinked brand mentions is a powerful way to gain SEO traction.
Are Ready you For...
A Backlink Strategy that Improves Your SEO Rankings
Focusing on a backlinking strategy is a full-time job– which is where we come in. Rather than taxing your internal resources on something that is complex and time-consuming, you can hand off the job to us. When you outsource your SEO backlinking services to Good Rep Media, we’re able to secure the right backlinks from high-authority sites in a way that’s scalable.
WORKING WITH GOODREP
When you work with Good Rep for Your Backlinking
Strategy Meetings
We find success by pairing our deep level of expertise with your intimate knowledge of your industry and market. We’ll meet with you and your project managers to collaborate and brainstorm to maximize the growth we can achieve through your backlink strategy.
In-Depth Website Audit
One of the first things we’ll do is take a deep dive into your website overall. We’ll start by seeing what your best-performing pages are as a benchmark for what’s working. From there, we’ll identify any underperforming pages and fix broken links. We’ll then take all we learn and build a solid strategy to fill content gaps.
Identify Clear Goals
We make sure that all of our backlinking campaigns are centered around intelligent goals that make financial sense. We’ll map out the perfect keyword strategy, content marketing plan, and backlinking strategies to get meaningful, measurable results.
White Hat Link Building
As we’ve mentioned, if you use black hat backlink tactics, it can be the kiss of death for any of your website’s hard-earned organic progress. Here at Good Rep Media, we only use white hat techniques. This means that every part of our strategy will send out top-tier trust signals to boost your rankings.
Grow Your Target-Audience
It’s just about growth– it’s about meaningful growth. We not only want to increase your search engine rankings with our backlinking strategies, but we also want to grow your exact target audience. All of our strategies for SEO– on-page and off-page– will be centered around reaching and growing your target audience.
An Expert Link Building Team
Our link building team are seasoned veterans with combined decades in backlinking (not to mention the digital marketing industry as a whole). They know what white hat methods actually work in the real world, and what black hat methods to avoid. Our team has a strong grasp on how to properly represent your brand and get meaningful results.