Email Marketing Services
Email marketing may seem like an old-school approach in today’s online landscape. Still, we can assure you that it’s actually the channel generating the highest return on investment for many companies. With an average 4,300% ROI, if you’re not using email marketing, you’re leaving money on the table.
- Email Campaigns
- Custom Strategy Creation
- Full Campaign Management
- Automation and Optimization
- eNewsletter and Beyond
EMAIL IS A MUST
Are You Underestimating Email Marketing?
The thing is, if you ask most companies if they’re using any email campaigns in their marketing mix, most of them will tell you that they aren’t. Are you taking advantage of the best-performing marketing channel there is?
EMAIL WORKS
Email Is Powerful If Done Correctly
Incredible ROI
When done right, email marketing can deliver exceptional ROI. We help companies achieve an average return of $44+ for every $1 spent on their email campaigns. Imagine the impact on your business if you could achieve and scale those results!.
Unmatched Customer Journey
EMAIL GOALS
Roles of Email Marketing
Email marketing can be the backbone of your sales funnel, guiding customers from learning about your company to making a purchase. It also fosters long-term relationships, turning customers into active promoters of your business.
Transactional emails are key for consistent customer connection. Items like order confirmations, shipping notifications, and password resets grab attention. With the right strategy, they can also drive lead generation, engagement, and upsells.
Relational emails are often underutilized, representing a significant growth opportunity. Welcome emails, review requests, newsletters, and contest announcements help strengthen relationships with customers and keep your company top-of-mind.
Promotional emails, such as product announcements, new lead magnets, trial offers, and event notifications, are key to an effective email strategy. They're most effective when mixed with other email types rather than being the sole focus.
THE PILLARS
Why Do Our Email Campaigns Work?
We Know Follow-Up
The single biggest mistake that companies and marketers alike make is not sending follow-up emails, especially to new subscribers. We send targeted, engaging follow-up emails that keep your audience’s attention and get results.
We Send the Right Message
The second biggest mistake that email marketers make is sending the same blanket email to everyone on their list, every time. Instead, we slice up your audience in masterful ways and use targeted emails based on demographics and behaviors.
We're Masters of the Drip
We know that drip marketing is a powerful weapon in the world of email marketing. By using pre-written messages that go out based on specific customer behaviors, we guide your prospects on a very specific user journey that gets them to take the action you’re wanting.
OUR STRATEGIES
When you work with Good Rep for Email Marketing
Custom Strategy Creation
Every company is unique, and your audience deserves a tailored email marketing strategy. At Good Rep, we help you create a custom email marketing plan that delivers the results you want and more.
Software Review + Migration
During our strategy exploration, we may discover that your current email service provider isn’t ideal for your marketing goals. If so, we can review options and seamlessly migrate your data if needed. Don’t have a provider? We’ll help you find the right one.
Full Campaign Management
With Good Rep, we manage all aspects of your email marketing campaigns—from crafting winning strategies and writing content to creating assets and launching. You can focus on your business while we deliver great results.
Automation and Optimization
A key to successful email marketing is ongoing optimization. Using data from winning campaigns, we’ll implement automation through drip campaigns, including a new subscriber welcome series, customer win-back efforts, and web activity campaigns, among others.
Custom Template Development
Your email marketing campaigns need to look perfect for meaningful results. We provide top-notch template design and development to ensure your emails meet delivery standards, look irresistible, and are compatible with all major email service providers.
eNewsletter and Beyond
Keep your audience informed with eNewsletters. At Good Rep, we understand the right balance of frequency, content, and tailored messaging. Our beautiful eNewsletters help maintain market share and drive sales.
ARE YOU READY TO...
Incredible ROI, Deeper Customer Connections, and Increased Revenue?
Crafting email marketing campaigns that get results is a full-time job. Here at Good Rep Media, we’ll build you the perfect marketing calendar and send meaningful email messages that get your audience to take meaningful action. Are you ready to make that a reality?
WHY EMAIL
What Can Email Marketing Do?
Make You More Money
Did you know that around 60% of customers appreciate weekly promotional emails? Additionally, 83% spend more with brands that engage them via email. Email marketing is an effective strategy to boost revenue.
Build Customer Loyalty
Many brands vie for customer attention. To stand out and maintain their loyalty, consistent interactions are key. One of the best ways to achieve this and drive sales is through effective email campaigns.
Cut Through the Noise
Email stands out as it effectively cuts through daily noise. Nearly 75% of users check their inboxes over six times a day, and about 92% of internet users have at least one email account. This gives email marketing campaigns superior performance compared to other methods.
Target Specific Audiences
Email marketing allows for targeted outreach by delivering personalized messages, discount codes, and specific details to different audiences. This can largely be automated, simplifying your efforts.
Get Strong ROI
Have we mentioned this already? Yes. And it likely won’t be the last time because of how strong the return is on email marketing. Having your email campaigns firing on all cylinders can be one of the most direct and rapid ways to increase revenues.
Spread Word Quickly
Sending a dedicated email blast to your entire list is a quick way to inform a large portion of your market about time-sensitive offers. With around 60% of subscribers enjoying promotional emails, you can both educate and potentially drive sales.