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Instagram

Home of the influencers and where work-from-home small businesses are starting to flourish, Instagram has become one of the most popular social media sites to help consumers stay virtually connected during this past year with its focus on generating a visual representation of content. 

Instagram is so popular with small businesses that it gives the active user an option on making a business account. Here you can give a simple bio, establish your brand, advertise through stories and posts, use hashtags, and see what your competitors are up to. Instagram also helps your business reach out to the younger generation on a professional level through organized photos and videos. 

Facebook

Facebook was one of the first social networking sites after personal websites were made. It was the first social media platform to grow as big as it has (sorry Myspace), still gaining millions of users since 2004. 

Facebook is a family-friendly social media platform where your business can be shown through personal ads, pictures, and posts. As of October 2020 the average user tends to like 12 posts and share one, make 5 comments, and click on 12 ads each month. Facebook can help reach consumers 45 years and above with seniors becoming the fastest-growing age demographic. 

Youtube

As a business owner, you may think Youtube is just for tutorial videos and bloggers showing off their next clothing haul, but it’s actually a great video search engine because Google owns Youtube which helps cover more digital ground for your content. When you make Youtube videos you can even attach those to your other social media, spreading even more of your business information throughout social media. 

With Youtube being the second most popular search engine around, future consumers likely expect your business to have a Youtube account. Here you can talk about your business instead of having to type it out on every other social media platform. Forrester researcher, Dr. James McQuivey, estimates that one minute of video is equal to 1.8 million words.

Twitter

With Twitter having 192 million daily active users it has become the main social media site where people can “tweet” about their opinions, feelings, and great ideas in a simple and straightforward way. It’s almost like a diary, but you are only allowed to have 280 characters (letters, emojis, punctuation) within each entry. As of 2018, 67% of businesses use Twitter as a marketing tool. 

Twitter can help a business reach its audience of 35 – 65-year-olds, filling the gap where Tiktok, Facebook, and Instagram just about touch. Twitter also helps business-to-business connections to assist companies in collaborating with each other.

Tik Tok

Tiktok has proved to be superior with its short-form videos filled with dancing and lip singing. Tiktok helps smaller businesses reach out to a younger audience, typically between the ages of 16 – 24 years old, through comedy and video trends.

Just like Instagram, Tiktok has decided to branch out into the business line of social media. As of March 2021, Tiktok launched a business profile to help share marketing tips, giving useful insight on how a business can grow when advertising through their platform.